Quiz for:
Metrics Framework for Facebook Marketplace

Question 1

What does the 'time spent' metric potentially fail to indicate if not properly analyzed?

Question 2

Why is it important to distinguish between buyer and seller metrics explicitly?

Question 3

What should be considered to ensure Facebook Marketplace improves user experience alongside engagement?

Question 4

Why is it important to define separate active user metrics for buyers and sellers on Facebook Marketplace?

Question 5

What is the significance of calculating the stickiness ratio for Facebook Marketplace?

Question 6

In considering acquisition metrics, what broader user engagement aspect can be understood?

Question 7

How can messaging interactions be used as a metric for transaction estimation on Facebook Marketplace?

Question 8

Why should engagement metrics not be solely focused on the success of Facebook Marketplace?

Question 9

What is the main goal of Facebook Marketplace as it aligns with Facebook's mission?

Question 10

Which retention metric is suggested to assess repeat engagement on Facebook Marketplace?

Question 11

Why is monitoring the average time spent on the platform an important engagement metric?

Question 12

What metric can help understand the concentration of user activity on Facebook Marketplace?

Question 13

How can a clear north star metric benefit Facebook Marketplace's success strategy?

Question 14

Which type of metrics is initially not prioritized for Facebook Marketplace and why?

Question 15

What risk comes with a focus on engagement metrics for Facebook Marketplace?