Free Copywriting Course on YouTube

Introduction by Cardinal Mason

• Overview of the course structure
• Featuring four successful copywriters: Griffin, Bo, Ben
• Free resource for aspiring copywriters
• Aim to provide comprehensive knowledge for making money through copywriting

Course Goals

• Equip beginners with enough information to start without investing in paid products or coaching
• Encourage an open-minded approach to learning copywriting

Why Copywriting?

• Cost-Effective Entry: No upfront costs (no inventory, ads, employees, or degree needed)
• High Success Rate: More people making consistent money compared to other online models like trading or dropshipping
• Flexible Income: Potential to earn from small sums to millions per year based on effort
• Freelance Model: Work for multiple clients, providing flexible and remote working possibilities
• Demand: Every business needs copywriters; opportunities are abundant

What is Copywriting?

• Definition: Sales in print, writing to sell products or services
• Scope of Work:
  • Websites, ads, videos, emails, text messages, organic content
  • Write in a way that maximizes business revenue
  • Freelancers can work remotely and have multiple clients
• Types of Clients (Big Three):
  1. E-Commerce: Physical product sellers online (clothing, fitness, sports goods)
  2. Info Products: Digital products (courses, coaching, communities)
  3. SaaS (Software as a Service): Companies providing online software services

Getting Started with Copywriting

• Read "Cashvertising" by Drew Eric Whitman to understand elements of persuasion and key psychological principles in sales
• Analyze and study ads on social media
• Create a burner email to sign up for newsletters and learn from real copywriting examples

Basic Writing Formulas

• AIDA (Attention, Interest, Desire, Action)
  • Best used for ads
  • Structured to grab attention, build interest, create desire, and prompt action
• PAS (Problem, Agitation, Solution)
  • Effective for emails, especially to existing subscribers
  • Identify a problem, agitate it emotionally, and present the solution as the product

Practical Writing Examples

• Detailed example of crafting an AIDA framework ad for a fitness coaching program
• Writing a PAS framework email to sell a $17 dream body program

Client Acquisition and Sales Calls

• Watch in-depth video on getting clients
• Sales Call Tips:
  • Establish rapport, ask questions, and listen more than talk
  • Outline tailored pitches based on client needs and pain points
  • Discuss pricing and structure with clarity
  • Communicate effectively and professionally

Advanced Copywriting Techniques

• Email Writing:
  • Focus on subject lines, qualifying clicks, and relevance
  • Types of emails: social proof, breaking limiting beliefs, handling objections, educating
• Video Sales Letters (VSLs):
  • Create engaging and informative videos that keep audience interest
  • Structure with a strong promise, Discovery story, Authority establishment, and Call to Action

Introduction to Funnel Building by Bo

• Understanding different types of funnels: webinar, call booking, high ticket, mid-ticket, low-ticket
• Using ClickFunnels for funnel creation
• Example of a high-ticket offer funnel (coaching program)
• Importance of capturing audience and nurturing leads

Funnel Automations

• Use Zapier to connect funnel data with email service providers
• Example of setting up a drip sequence in ConvertKit for nurturing leads

Pricing and Deal Structuring for Funnels

• Different deal structures: one-time setup fees, rev share, combined fee structures
• Building trust and providing continuous value to clients

Growth Operating and Scaling by Ben

• Growth Operator Model: Partner with creators to manage entire back-end operations
• Key Clients: Must have a large and engaged audience
• Skills required: copywriting, CRM management, funnel building, VSL scripting, adapting marketing strategies
• Networking and Positioning: Building personal brand and networking effectively

Path Forward

• Continuous learning and application are crucial to success
• Join coaching programs for guided support and accelerated growth

Course Summary

• Start from basics, understand psychology and persuasion
• Learn and apply AIDA and PAS frameworks
• Develop skills in email marketing, VSLs, and funnel building
• Acquire clients, manage relationships and communicate effectively
• Expand skill set to become indispensable and scale income through growth operations

Final Note

• Apply the learnings diligently for success in the copywriting industry
• Leverage resources like coaching programs for advanced support and quick growth

Additional Resources

• Link to source video and Inner Circle coaching program mentioned throughout the course.