hey so there's a brand called nude who scaled from 0 to 50 Millions per year in just two years and as you can imagine that was not due to P luck they have a very good paid ad strategy but most importantly they have a very good funnel a good landing page anything related to increasing the conversion rate in the average order value so what I decided to do is to break down their entire funnel step by step so you can get inspired from the principles and apply it for your own store I hope you find it helpful and yeah enjoy the video okay so here's an overview of how their funnel looks like it's pretty basic but unfortunately most brands don't even do that so they run their traffic to a landing page after the landing page the traffic would go to a product page and then to a pre-cart upsell and then a card to kind of maximize the aov and then they go to the checkout so first of all why they run traffic to a landing page is pretty simple they first want to pre-frame their traffic before selling them on the product so one thing that I really want to mention here is that they focus on the value proposition before even introducing the product so if we have a look at their ad Library you would see that most of their ads the actual content of the ads the copy and everything that's really uh marketed is heavily focused on the same value proposition which is permanent hair removal in eight weeks uh or your money back which is the guarantee it's copy but also within um the actual ad themselves as you can see at the end and pretty much all over uh the messaging you can see it for yourself it's really redundant now that's the first thing that the traffic sees as you can see the first section is permanent hair removal in eight weeks what's important here is that it's congruent with the ads a lot of Brands would run traffic talking about a specific benefit and then the people land on the page and then see other benefits which is not congruent and is not good for conversion rate we also have uh a good offer here a sort of discount social proof and some Authority with uh press release pieces and after that first fold we go to the product box layout which is by the way like starting from here it's really really similar to the product pages actually the exact same thing the only difference with the landing page is that first fold with the value proposition so if people click on shop now they would go to the product page if they scroll down they will see something that's pretty much similar to the product page and so what we have here is a pretty well optimized um product box with the most important things about the product what you want to do here with these first two section that a lot of people will either bounce or buy from here so you want to emphasize all of your benefits your features uh handle the objections create trust within those first sections you would have a portion of the traffic who's going to buy from there and another portion who are more skeptical and for those you want to educate them even further with the rest of the page and handle the objections so the first section here there's the most important info the price um some Magazine review which increases the social proof and there's also some objection handlers so there's selling a skin care product so you want to make sure that it's dermatologist tested uh that it's FDA clear technology and anything that would increase trust and make sure that the product is actually safe for the users we also have some very important sections here regarding the details of the product how it works in shipping and returns as well as the FAQ so what you want to do as I said before is that you want to clear all of the objections you're running uh ads and a lot of traffic is going to see your page you want to make sure that you're handling all of the questions that they have a lot of people would want to know how the product works before buying it what are the shipping policies even if you as a brand know it people don't so you want to make sure that you include all of that in the very beginning of the page and so as I said a lot of people would buy here except the skeptical and the people who need some more education and so what they do here is that they add some more social proof and some proof of results with before Afters they combine before after with a very smart move here which is to include the weeks because again it's congruent with the ad it's congruent with the value proposition on top it's now congruent with the results so after 8 weeks the result is effectively achieved and they combine before Afters time frame as well as reviews from the customers to create that sense of trust that the product works so afterwards we have some expectation what to expect about the product so what they're doing here is that they're future basing uh the actual uh process of buying the product so if you are a customer and you buy this product that's what you would expect from week one to week three that's what you would expect from from week four to 6 and so forth now as I said before you want to clear all the objections so in addition to adding before Afters you also want to explain the science behind your product a lot of people want to understand why does it work okay it's cool like the claim is good the results are looking good but what's the actual science behind there's different level of sophistication based on the customers and all of the buyers have different archetypes and you want to make sure that you're covering all type of questions that they have in mind and in this section they just go over the actual science behind how it works and also compare their product to competition to stand out and have a sort of unique positioning what I also like here is that they add a review from a certified dermatologist which again creates that sense of trust that the product is legitimate and that it's uh safe to use this section is heavy in handling the objections because at this point you're showing that the product is working well you're uh showing them what they should expect you're explaining the signs behind now you want to clear every single objection that they could have right cuz you want to see it as main objections and then secondary objections and a confused Prospect will never buy so you want to make sure that every single case is sticked and that's what they do with this section they address concerns like in what type of skin tones would that work is it permanent is it painful essentially an FAQ section this is another how to use section that is more focused on the different parts of the product and the different use cases because again you want to cover all type of customers all archetypes but also all the all the use cases if you're selling a headache product you want to mention for what type of headaches it works if it's a hair removal product here you're explaining how it works for underarms how it works for the back for the chest how long it takes and so forth that way if you're a customer and you have concern about your legs and you want to remove your hair from your legs you find your answer right there at the end they add some extra educational uh information about their product like the different type of modes and so forth so you have to see it as a Salesman your landing page is a sales page you want to educate convince and also handle all of the objections and that's what they're doing very well here um at the end they are comparing their product to Alternatives because at this point if customers do not have any other objection they might still think well I might buy it from someone else uh what they're doing here is that they're comparing their product to Alternatives um they're not necessarily comparing to similar products but they are comparing it to other ways of removing here like shaving uh laser and so forth and they're comparing their pricing here they're doing some price anchoring to show that their alternative is the best because it's really efficient and it's also way cheaper and they close the page with some guarantees and an additional layer of authority by talking about the experts behind the fact that it's FDA approved and so forth now something super important here is that you should not copy paste the page just because it's doing well so for their case they're talking about how to use the product um what's the science behind they add a lot of emphasis on doctors and dermatologists it's because they know that their customers do care about this so what you want to do is you want to deeply research your target Avatar understand what they care about what are their objections kind of categorize them by order of importance and strategize your page accordingly so after they click on the call to action here they would go to the product page which again is the same uh page as if they were starting the landing page from here okay and then they would go to the card page after clicking on a to card so right before the card they have something really interesting which is quite of a unique upsell they're not upselling another product they're upselling the same product but better they're selling the same outcome but with a different package so instead of buying their main their hero product you would get the actual body routine including a revor and a revealer meaning that after you convince your prospects on the actual outcome and on the brand now that they're ready to move forward with your product you want to upsell them on another method of reaching the outcome that they've been sold to uh but maybe quicker or more efficiently that's a very smart way to increase your average order value especially if you have complimentary product and that you can bundle them all together like that and now finally in the card there's also some additional upsells as you can see here for people who might not go uh with the upgrade they still give them the option to choose each product individually to increase the card value and ultimately the average order value because when it comes to your funnel you should not just focus on the conversion rate the metric that you want to focus on is the revenue per visitor and the revenue per visitor is your conversion rate multiplied by the average order value divided by the total number of traffic and so if you have a very high conversion rate but a low average order value you won't be that profitable from Paid ads so you want to make sure that you're optimizing on both to make your overall funnel very profitable as you can see it's nothing crazy but at the same time it's really really powerful to recap you really have to understand your target market strategize your funnel accordingly and make sure that you're using the best strategies and the best techniques to improve your average order value in a way that makes sense for your customers so after they buy the outcome you want to make sure that you squeeze the traffic and increase your average order value by adding some complimentary product adding subscription or even upgrading the current version that they choose for another one that's even more efficient and more expensive thank you for watching this video I hope that you found it helpful if you did subscribe to the channel cuz I will be posting these once a week at least and I will be breaking down successful Brands and how you can get inspired from them and not blindly copy pasting their pages but understand the principles behind and use them for your own benefit thank you very much and have a good day bye-bye