Lecture with Carrie Hemphill, Sports Betting Product Manager at the Oregon Lottery

Introduction

• Speaker: Carrie Hemphill
• Role: Sports Betting Product Manager at the Oregon Lottery
• Company Overview: State-run lottery in Oregon
• Mission: Operate with highest integrity and security standards to maximize state profits while ensuring public good

Carrie's Role

• Oversees the sports betting program
• Employed at Oregon Lottery for 14.5-15 years
• Experience in marketing, merchandising, and now sports betting
• Key responsibilities: Check-ins, stakeholder communication, due diligence, maintaining industry contacts, and partnerships

Background on Oregon Lottery

• Founded: 1985
• Traditional Products: Scratch tickets, daily draw games, big jackpot games (e.g., Powerball, Mega Millions), video lottery (Vegas-style slot games)
• Unique Offering: One of the few states with video lottery games
• Past Sports Product: Previously offered a sports betting product called Sports Action
• Current Sports Product: Brought back in 2019

Funding Allocation

• Operates on a two-year budget cycle
• 2021-2023 budget: Allocated $1.8 billion to state beneficiaries
• Beneficiaries: Education, economic development, parks and watershed, problem gambling resources, veteran services
• Sports Product Revenue: Allocated specifically to offset state public pension costs

Partnership with DraftKings

• Situation: Oregon lottery must handle all legal gambling except through tribal casinos
• 2019: Initial platform provider for sports betting
• 2022: Transitioned to DraftKings Sportsbook
• Service Offered: Online sports betting with various wager types, not including collegiate betting, includes responsible gambling features
• Geographical Limits: Available statewide except on tribal lands
• Safety & Reliability: Ensures a secure betting product
• Player Identification: Digital signup required, known customers enable responsible gambling features
• Collaboration: Shared management between Oregon Lottery and DraftKings, with DraftKings running the platform

Retail vs. Digital

• Digital Product: Sports betting is the only 100% digital product
• In-Person: Other lottery games must be played at retail locations
• Retail Network: Extensive network of Retail Partners throughout Oregon
• Sports Betting Exclusion Zones: Must be in Oregon but not on tribal lands

Unique Betting Options

• Examples: Nathan's Hot Dog Eating Contest, cornhole, Tour de France, motorsports, baseball Home Run Derby
• Review Process: Ensures appropriate fit, integrity standards, and governing bodies
• Accessibility: Offering simpler betting options for casual bettors

Future Goals

• Growth: Continue overall growth in sports betting product
• Player Base Expansion: Attracting more recreational players
• Upcoming Events: Preparation for NFL season
• User Experience: Ensuring enjoyable and repeatable player experience

Conclusion

• Thanked Carrie for her insights and well-wishes for future success.