Brand Marketing for LinkedIn

Introduction

• Speaker: Brand marketing representative for LinkedIn
• Event: Business Insider Global Trends Festival
• Topic: Using LinkedIn to build professional and personal brand
• Audience: Students, early professionals, and seasoned professionals

Context

• The shift to online work and meetings from home
• Navigating and balancing professional and personal lives
• Importance of networking and connecting online, especially through platforms like LinkedIn

Building a Brand on LinkedIn

1. Profile Completeness

• Education:
  • List schools, degrees, majors, and honors.
  • LinkedIn data: 10x more profile views with listed education.
• Photo:
  • Use a professional photo.
  • Profiles with photos receive more views.

2. Experience

• Include internships, projects, consulting, and volunteer experiences.
• Describe accomplishments and goals to add context.

3. Skills and Specializations

• Add specific skills and areas of expertise.
• Increases profile views and helps in search rankings.

4. Compelling Summary

• Use keywords for both past achievements and future aspirations.
• Be descriptive; tell a story about yourself.

5. Additional Profile Elements

• Location: Connect with professionals in your area.
• Certifications and Courses: Include any additional learning or support efforts.

Engaging with the Community

1. Following and Connecting

• Follow companies and influencers for updates and insights.
• Engage with content shared by these entities.

2. Sharing Content

• Updates: Shorter, frequent posts.
• Publishing: Long-form articles showcasing expertise.
• Share personal viewpoints on industry trends and experiences.

3. LinkedIn Stories

• New feature available on mobile for visual storytelling.
• Connect with others through stories.

Additional Resources

• Opportunity.linkedin.com for upskilling and job searching.
• LinkedIn Help Center for managing profiles, privacy settings, and understanding premium features.

Conclusion

• LinkedIn aims to create economic opportunities for the global workforce.
• Encourage engagement and connection with professionals.
• Available support and connections on LinkedIn and Twitter.