GI Huddle: Interview with Yuri Ermantraut, CEO of Atmosfera
Introduction
- Host: Interviewer from GI Huddle
- Guest: Yuri Ermantraut, Chief Executive Director of Atmosfera
- Topic: Discussion about the live casino market and Atmosfera's role in it
About Atmosfera
- B2B software provider specializing in live casino products
- Established in 2020
- Known for fresh ideas in studio design, game interface, and marketing features
- Strong emphasis on sharing information and thoughts about the market
- Around 20+ partners from different markets
- Viewed as trendsetters in the industry
Yuri's Role
- Classic CEO responsibilities: overall workflow, company vision, strategy
- Deep involvement in product development
- Focus on completing their live casino product portfolio
Live Casino Market Competitiveness
- Live casino market is highly competitive and evolving rapidly
- Big players like Pragmatic Play are growing and innovating
- New competitors frequently entering the market
- Companies need to find unique features to stay relevant
Innovative Approach at Atmosfera
- Personal Branding: Key Focus
- Importance of investing in people
- Various approaches to task management (directive and independent)
- Building a strong, independent team of ambassadors in different fields
- Corporate Culture:
- Inspired by the book "Cultivating Religion"
- Emphasis on building a unique corporate culture based on personal values
- Recruitment focuses on soft skills and like-minded individuals
Challenges in the Marketplace
- Main Challenge: Competition for player's attention
- Integration into many casinos is not sufficient; need to engage and retain players
- Big companies have more resources and expertise, making competition tough
- Adapting Marketing Tools:
- Development of new features like tournaments, free chips, and faster video broadcasting to improve user experience and engagement
Future of Live Casino Industry
- Continuous innovation and development
- Growth in both regulated and emerging markets
- Increasing competition and modern IT solutions
- Potential for VR and metaverse integration in gaming
Conclusion
- Atmosfera optimism about market growth and competition
- Potential for transformative innovations in the industry
Interviewer: Thanked Yuri for his insights and participation
Yuri: Expressed pleasure in the discussion and optimism about the future of live casino
Key Takeaway: Atmosfera is actively innovating and investing in both its products and its people to stay competitive in a rapidly evolving live casino market.