as an entrepreneur what do you want to know about AI it's time to wield this new technology to create the workplace and the work life that you want please welcome Reed Hoffman part of the way that I've been describing artificial intelligence is a steam engine of the Mind the fear was around copying or plagiarism when I think about all of the possibilities with AI honestly I get a little overwhelmed I think of AI as really like an additional assistant at bottle we integrate AI with our marketing and customer support what do you think will be the best Mo forward with this this is masters of scale welcome welcome everyone to the masters of scale live strategy session presented in Alliance with Capital One business I'm Jody dors VP of Live Events here at waight what the company behind masters of scale as many of you know strategy session is a reoccurring live event we put together where the masters of scale Community gathers to meet share ideas and co- Elevate with each other on this entrepreneurial Journey we call Life believe it or not this is our first virtual strategy session of 2024 is it just me or is this year just flying by there's so much disc to discuss in the world of Entrepreneurship which is why every strategy session begins with a central theme to help us focus on the overall discussion last year we did a series of sessions covering the ways in which AI has been integrated into the modern workplace months later AI is still top of mind for leaders across all Industries people are looking to the Future and wondering what's next so I'm happy to announce that this month's theme is AI leading change AI has shown amazing potential for improving efficiency in the workplace but we all know this technology could do so much more it can transform how we think about our health improve how we communicate with each other across cultures and borders and help us look at the future differently we've got an amazing show for you tonight that is only going to dig deep into this critically important topic to kick things off Reed Hoffman will be conducting a live AI workshop with a team behind the innov ative Healthcare education app Rune so get those pencils sharpened because we're learning a lot today later in our show Earth species project co-founder Asar Rasin will join Reed for a special fireside chat the pair will discuss the groundbreaking research coming out of ESP and its impact on how we all use AI which you will not want to miss recently I was talking to our friends at Capital One business business specifically the team working out of the Capital One lab if you're not familiar with the lab there are a research and Innovation team that explores the intersection of finance and cuttingedge Technologies like Ai and it got me thinking what's the most unexpected use of AI that you found in your business or even in your personal life something that made you and your team really stop and say I didn't know we could do that now I don't know about you but I'm ready to get the show rolling and I think it's about time that we bring out our master's of scale founding host he's the co-founder of LinkedIn a partner at Greylock and the leading voice of our show please welcome Reed Hoffman hi Reed hi jodine great to see you I'm remembering I need to go get a new pair of wooden glasses but you know from the previous slide but other than that you know I am so excited to be here I love those glasses you Reed I am so excited you're here as well to me no one is a better advocate for AI learning change than you Reed Hoffman how about we start getting into some specifics let's dive into this Workshop now I bet most of you here tonight have already integrated in AI into your businesses in some way but you might be asking yourselves now what or how do we do this better during this live Workshop Reed our host will be answering questions like that and providing valuable takeaways for any business leader taking advantage of the AI Revolution at masters of scale we always talk about democratizing entrepreneurship while the founders joining us for this Workshop specialize in democratizing vital medical information so important please welcome Arun ranganathan and rram basaran to tell you a little bit more about their company Rune hi my name is vickram and I am the CEO and co-founder of run and I'm joined today by Aron hi I'm the other co-founder of run and I'm the CTO I was at Pinterest uh working in Silicon Valley uh when my father was diagnosed with a rare neurod degenerative condition called ALS and because my dad was in India we had such limited a access to neurologists and and real experts and I come at this from like from a very similar place my father had has been diagnosed with dementia that disaggregated Journey that you go through when you're trying to find information was actually kind of painful for all of us right but we did find ourselves sharing resources very widely I've known vigram for about 20 plus years we both worked at Pinterest together and so we both had that moment of like imagine if we could apply the craft the discipline the human capital that we did at Pinterest which is an amazing app but really to a place where people most need the internet to shine I guess that was the aha moment which is could we apply all the things we learned about search and design to health Rune is now actually the product I wish we had back then the app is kind of your best guide companion when you need it we fuse together the best of medicine and the best of the lived firsthand experience and we we delivered it in a format that is easy to consume Digest uh and explore at your own pace you know is there a world where we build a place online that people can trust that doctors can send people when you leave a clinic um and really gives anyone in the world a guide to navigating any condition so that is um how we evolved into runin and it started with the pain that we felt as caregivers ourselves [Music] hey Reed hey um and by the way I agree with your your opening intro that both it Pinterest is a great application but the world needs navigation of these key issues so r that you're doing what you're doing why don't you start with kind of what you're working on what are some of the uh challenging problems uh that you've got going on with run awesome we're so happy to be on the show today um I'll start off by saying you know at rune our vision is that everyone has has access to a trusted guide for health um we are a medical Q&A platform as you just saw where we get the world's best experts to answer questions in short form video um we want to we imagine a world where everyone you know has a the doctor with Incredible bedside manner in your pocket um anywhere in the world you know both Arun and I come from India and this is important today for two reasons one is access issues aren't going away in medicine you're seeing primary care doctors quit medicine the average time you spend with a doctor is 12 to 18 minutes and in Specialty Care 6 to 8 months to find a doctor and then on the other side we see this tidal wave of AI generated content and so this infinite supply of content right and so the the the tax of sifting through what is true and what's not is going to fall on an already burdened patient and caregiver and so that's the you know the setting the stage read and you know two questions right so one is we know you've spent lots of Cycles thinking about medical assistance and what it you know what it might mean to have a doctor in your pocket tell us about your your thoughts there and then also just how do we think about building trust at scale in this age of infinite information and misinformation well why we first start with trust um and then we'll go a little bit to the other uh part but um trust is super important it's actually one of our earlier masters of scale episode we did uh how the the title was how to build trust fast with Daniel e um so it's something that we interweaves through a bunch of different Master scale um some you know it's kind of a question of when you're new and you're new to building a relationship because obviously people ultimately build trust out of a you know kind of like oh it's reliable I understand it I've had time with it I it it it it's it's it's it's it's built a relationship with me whether it's another person or an institution or anything else so real question is of course how you accelerate uh that trust and and preserve it being worthy of it and this is one of the reasons why people frequently look at referrals like okay what other kinds of other people or Brands you go okay well you know doctor such and such or or in you know Hospital y or or you know other kinds of things that are kind of referrals or brand proxies CU like well if I trust them that I also trust you because they're they're endorsing you um sometimes it's it's kind of a questions around St uh setting up things where you like well that's you're putting your kind of money where your mouth is so like for example very early days in PayPal we did a PayPal buyer gear uh you know protection guarantee so it's like no no if you buy it with PayPal you've got extra protection you know on top of the credit cards and eBay and so forth and for for for what you're doing and we'll put our money where our mouth is on the transaction so you kind of look at other sorts of things that would um lead to you know kind of the um uh you know kind of the the acceleration of trust in terms of of how things are operating and uh and that's the kind of thing that you look at uh when you're you know kind of building you know this kind of of of trust fast now the other part of this thing of the medical assistant is you know there's eight over eight billion people on the planet um access to doctors as you know it's already the specialist is a comment you already made among other things is is limited uh no time and access and a lot of people don't have access at all and so I think part of what we're going to be doing is kind of training you know AI um to kind of be as an assistant on every smartphone and the very first question will be is D do you have access to a GP right because by the way if you have access to a to a GP you know it says okay great I'll talk to you and help direct it but if you don't then here I'll give you some advice as best I can um and obviously you guys are thinking about AI a lot so you know uh how are you guys thinking about AI yeah uh so readed when we think about AI we think about putting the human medical expert and the person with lived experience front and center um so just just as vickram said everybody wants that feeling of a doctor with a good bedside manner accessible in their pocket and so when we built our instant answer product we built it to use perspectives from doctors answering specific questions so for ALS for example a neurologist will answer but also someone that has lived experience with ALS or caring for someone with ALS depending on the question and we never let the llm generate an answer outside of that context for example um it's always very specific to what's in one of our videos um as an as part of the answer Corpus that the LM will use to answer a question so I guess one of our questions here is how would you think about this handheld approach this cultivated um almost artisanal approach to Medicine versus um using outside sources and still maintaining trust in guard rails for AI well um there's a stack of different things I mean you know you guys are smart in-depth tech industry Tech creation and so so you just understand that the human Benchmark out of a performance basis is a benchmark not Perfection uh humans are not perfect in all things and so you essentially want you know kind of where AI is is um is fitting in to be frankly kind of as good um you know or better than human and also because we know how to trust other human beings as well you want humans uh very much in the mix so it's that combination of things that you bring that now that being said I think that the you know there's there's a set of different things that I think are even pretty easily doable today to to both capture the power and flexibility of AI together with maintaining you know those kinds of of guard Wells Ian like for example the medical assistant said hey hey you know I open by saying hey I'm not a a doctor but I'm going to try to help um you also um you know uh in terms interactions you got have a second you know pass through it with a is this right to even the same model but because um part of the thing that these AI generative AI models do is they they kind of playact in different roles trying to be supportive and so if you had one that's kind of like I'm trying to answer the question and another one that's trying to I'm cross-checking the answer you know that doesn't mean it be perfect then of course you can also do things you know you both of your technical backgrounds you know um you know crosschecking things in a search apis cross-checking things into you know databases of Truth um you could be running them through both an immediate kind of like oh wait wait there's a flag on a score go pay attention to this one something's wrong or you know uh like is an analysis of the whole thing and saying okay this this kind of thing needs to happen now by the way while we're talking about doing all this stuff um with machines we'll also of course ultimately want to be doing the same thing with human beings um because you know part of what you know could be a really good AI enhanced medical future is is a doctor is talking to the patient you have an audio stream that's going into the crosschecking of models and goes well wait a minute you might have missed something that you should have talked about or or you know did you see this latest information that on the case you're on so that kind of it's part of the reason why a lot of human institutions of of Truth are are groups it's a a Review Committee for a scientific paper it's a jury and a in a criminal thing it's like and you want to bring some of that and AI enables all of that and I think that the obviously initially people aren't going to necessarily have a lot of trust for AI so you brand trust AI that doesn't work you have to have humans in the loop in really strong ways um and I think that's one of the things that's that's that's kind of pretty essential to do that now that being said if you're not experimenting with the range of what you can do with the AI systems J almost certainly you are given given the Silicon Valley and Tech background um you know then then it be mistake because obviously the trajectory of the systems getting better the quality getting better everything else is going there and being able to provision like the well I have a specific ALS condition in India that I'm trying to navigate through and these are what the things is local and d d and all of that gives you a much broader pallet when you bring these generative AI systems um you know uh into the entire world and so I think it'll be Central to your strategy but obviously you know preserving trust is exactly you asked bringing humans in the loop exactly as you positioned etc those will all be I think key parts of this awesome um well the last last sort of area of exploration read thank you for taking that so well um you know we thought we were Miss to not ask you about scale since this is uh the masters of scale podcast this company you know we want to be the digital front door for health this company only exists at scale you know we're just getting started but uh we have a thesis around really the way we would the way we'd build Network effects is we'd invest in the doctor profile reagin the doctor profile today doctor profiles are kind of anod on the web um and there's something interesting about the profile the identity and building doctor communities um given your background at LinkedIn you probably have thought deeply about profiles and identity and and identity based Community any parallels or lessons from LinkedIn that you think will be uh gerain to this space around doctor communities well one of the things that would be beneficial um to the creation of these things now is this is another place where um a I can be pretty helpful in a couple different ways U one is actually in fact as opposed to like form filling like you know everybody hates typing filling out forms like oh here fill this in it's like if if what you of course had is an assistant um that's going hey you know say a little bit more about this or even for example uh you guys probably remember frster one of the clever things that frster created for those who don't know what what the heck I'm talking about this is way pre Facebook it's even pre Myspace um part of what it did to get people to put in a um a picture was it put a little gray question mark it's like oh I want to put a picture I don't want to be the gray question mark well similarly if your AI said well you know here's a generic profile here's a an example one's more personalized would you like one that's really you people say well sure right you know kind of like I'd rather not be generic I'd rather be more specific and if it's easy cuz it's and conversation and and like you say well the kinds of things that are that are helpful for for making establishing trust um with your uh the people you're interacting with with the people who are reading you the people who are and so it's like okay um you know like maybe you'd say something about kind of like where you are how you grew up why you got into medicine um you know kind of like how long you've been doing this and and kind of going through a whole set of questions that it could then craft that into something that that that kind of presents well and by the way it's also an easy way to even create you know like kind of video profiles in as much as useful because one of the benefits just as people watching the three of us right now one of the benefits of video is that video um we naturally as human beings we have a tendency to trust you know who we can see in touch and Trust other people as long as they're behaving and warm and compassionate and intelligent and and other kinds of ways and so you know an AI can even prompt them cuz most people you say you know take a camera and do it like I'm a little nervous about doing the video um but but most people can respond to something hey we're just going to kind of go through and do a little bit of a dialogue here and then you could even have the AI edit it right I mean there's all kinds of ways where that becomes a presenting the the human being uh in very good way I think that's that's super insightful we haven't thought about AI for proof file building and so I think that that leaves us with a interesting Rich uh area for exploration exactly well I think unfortunately we're out of time uh even given the The crucial Mission but uh it's been awesome talking with you and uh thank you very much yeah thank you so much than you Reed hi Reed Reed you are showing my age when you said frster and I thought I and I just clearly went straight to my username I went straight I remember frster all so well Reed one of my favorite things about watching you do these workshops is that some of the questions are can be so specific but you use language just to make it easy to approach easy to understand it's a universal idea do you think about that is that a conscious decision to make every time you answer these questions in our strategy sessions well I think it's conscious kind of in the following way which is um what are you saying to something that's useful to hopefully most if not the vast majority of the master scale community and the people you're talking to and and you know I have a little like it's kind of like call it it's not like the angel and demon but it's like a little like does that make sense does that make sense you know kind of like little mini read sitting on the shoulder going you know have have have you said that in a way that that your mom and you know other people would understand what you're saying and then also um because you know one of the things I love about the entrepreneurial and the scale journey is that you know they're and and so just going all the way down to one specific doesn't help so you answer in terms of first principles you answer in terms of here's a theoretical framework you answer in terms of here's a way to think about it because that gives you you know both with the are you expressing yourself simply enough and then also are you taking in principles that somebody might be able to say you know ah I see how that might apply to to the the path that I'm on to the thing I'm building the thing I'm doing and you know obviously that's part of what we try to do in our democratizing entrepreneurship uh which you spoke of earlier know that's right thank you thank you Reed and thank you again to run and vickram from run for joining us I really look forward to seeing where your business goes from here just like our partners at Capital 1 business we here at masters of scale are big fans of emerging entrepreneurs as well just like you said Reed and given that may is small business month Reed we wanted to introduce you to a couple of small businesses that we love and give the owners a chance to ask you some burning questions are you ready always this will be fun yeah it is all right first up is Tyrell Junius co-founder and CEO of tiami networks he's part of the African diaspora networks accelerating black leadership and Entrepreneurship they go by Abel accelerator program shout out to Abel he pre-recorded his question for you Reed so all right nerri let's roll that clip hi my name is Tyrell Junius I'm the co-founder and Chief Operating Officer at tiami networks our company is pushing the boundaries with the latest Technologies like 5G networks and artificial intelligence to revolutionize how we interact with the places we work live and Shop imagine a city where systems understand and communicate what's happening around them in real time from detecting a sudden traffic slowdown to predicting when a park will be busiest to helping small businesses better understand location and Retail intelligence so how will AI integration impact the scalability of these interconnected Wireless Systems in our cities and towns also how do you think AI will change our everyday experiences in these intelligent cities H yes we're definitely on on AI system and I think one of the things that you know we talk about in the tech industry a lot is this kind of aent new universe and I think where we're going to see is I think we're going to see agents in lots of different places I think there will be one or more uh agents for each individual I think there'll be agents at work I think there be agents for retail I think there's going to be City traffic and City coordination agents and not only are we as human beings going to be interacting with them but I think the agents are also going to be interacting with each other I think it's that hasn't no one really has a good sense of what that going to really fully look like but obviously this is one of the things that you know applications uh like yours uh will ultimately get into and then of course now you beginning to get into the question of like what's this what's the timing and spacing of how this uh plays out because you know uh right now you're like well I see these chat Bots that I can kind of have these interesting conversations with what does that whole thing look like and the answer is we're going to be building and and and exploring but it's like okay which things are the key ones like for example um if I have my own agent it says well I should go shop here or if I'm interacting with agents of of you know whether it's traffic or kind of navigation is say hey um you know it may even be cross-checking things like you say well I've got my navigation system and say yeah but everyone's following that same detour maybe you should do this other detour all of that is part of the future we're going to be seeing and obviously part of The Challenge on specific applications is going to be how do you navigate like What's the timing of it cuz you know there's one sense in which parts of this 20 years from now are easy to predict but startups are like what are we predicting what are we doing today this week this month and what does that Journey play out over the years because without with startups you have to get that initial those initial use cases um you know really solid anyway so uh great work uh thank you for the question and uh all right let's uh bring back jodine thank you Reed for that response I hope Tyrell was there to to hear this this that was so that was so interesting um I want to keep this moving I want to hear from our second emerging entrepreneur Anthony TJ Bennett he is the founder of soulplay in Atlanta and happens to be a Capital One business customer Soul play is a stylish Street rare retailer that is rapidly expanding its impact in the black community Through Esports and mental health awareness initiative such a great great combination you may have seen TJ and soulplay featured in our recent episode of our travel series off-site Adventures here's his pre-recorded question for you Reed what's going on Reed my name is Anthony TJ Bennett co-owner and CEO of soulplay and soulplay is a community impact store that leverages our brand Partnerships to create impact in the communities that we serve as a local business owner with e-commerce capabilities I'm always looking for ways to replicate the inore experience for our online Shoppers my question is this with the introduction of AI chat Boot and assistance how do you see AI augmenting the e-commerce experience for the consumer while maintaining the personality and authenticity that people get from in store shopping how do you think that experience will continue to evolve with tools like metaverse and virtual spaces well with the street wear wear retailer I was initially worried you're going to ask me a question about that because I would know nothing and then go well good luck you know 10x more a thousand X more than I do um but with the kind of question of what we're doing with kind of e-commerce U the most natural thing is is kind of like where a little bit like we're talking about the agents everywhere in the earlier question the the thing here is again well what where could be the agents really useful like you know for example answering questions about like what might be useful to you being able to like for example typically when you have a human you know kind of uh talking it's like well how many Sal sales that they making and the kind of the sales associate has to you know kind of keep moving through whereas for example a an AI can spend as much time as the person wants in like which which which which which which shoe or which thing is the right thing for you which you know what kinds of things might you be looking for um you know how would how would you like them what what like you know answering question abilities and durability and fashion and showing videos and like saying oh you know here's a video of something that you might really like to see other kinds of things and so I think that kind of Personal Touch through the the agent universe is I think uh going to be quite there and obviously you know it could be also you know an AI can also with some memory characteristics these are coming you know say hey I'm your ongoing associate here uh it's like you know when you when you come back and say hey I'm Reed I was here before he like yeah I remember we we we we did the we had the follow we had a great conversation about X so what what can I help you with now and you know how did th those things work out for you um you know I hope I hope you're really delighted and that kind of follow up and all kinds of places where you can amplify the human touch in the whole Spectrum by bringing a AI in and by the way if you say well I'm worried about about it being the only touch say well as an amplifier human beings like there's a bunch of conversation that has with AI and then crossing over to a human being and then having the AI plus the human being is also a very natural way to do that so I think those would be some of the things to look at and I think there's a bunch of Technology providers who are working to enable uh businesses like yours and others uh for this it's you know in the Techno lingo it's the agentic universe and so with that time to bring back jodine and Reed while you were speaking my mind started going to jodine the AI personal shopper who goes to different sites for me and shops for me talk to their AI agent that's doing the shoing it's just the possibilities are just mind-blowing and endless thank you both to Tyrell and TJ for those thought-provoking questions now it's time to move on to our next segment of the evening and it's going to be a good one for our special fireside chat Reed and his guests will be doing a deep dive on how AI is used to help understand animal communication And discussing ways this technology will impact the way we all communicate in the upcoming years please join me in welcoming our special guest for the evening he is the co-founder and president of Earth species project an international nonprofit dedicated to using AI to decode animal communication and transforming how human beings relate to the rest of nature over the past two years esp's research team has delivered a number of First in the field of animal communication these include the development of the first ever benchmarks and Foundation models the fundamental building blocks for the use of AI in this field please join me in welcoming ASA Rasin hey ASA oh thanks so much Oden nice to see you and nice to see you Reed well I'm I think I I think I'm gonna drop off to let you two get into it but it's such it's such an honor to meet you asan I love the work that you you guys are doing Jan we can't wait to see a little later all right I'll let you guys go so uh ASA um we've known each other a long time ill uh and uh I think I was one of the earliest people you talked to about this but so uh tell us about the Earth species project who what is it uh how did your interest in animal communication begin yeah um well so we're a nonprofit we're a little over 15 people now uh we you know we're a small group but we work with like 40 plus universities and biologist sort of network of a network style um and our goal is to translate animal communication or if I'm even more bold translate animal language can we learn how to listen to whales and Aang a tangs um tool using crows and it turns out whales have been passing down culture for like 34 million years vocally human beings have been doing it for what like 100,00 300,000 so this is a culture that has lasted long 85 times longer than our entire species um how I got interested uh was I actually randomly I was listening to a NPR piece as I drove down to a uh towards Sand Hill and they were talking about these animals gelat monkeys they live in the Ethiopian Highlands um they have huge mes um big fangs weirdly mostly grass and bugs and the researchers said they had the largest vocabulary of any primate except for humans like I've never even heard of these guys in fact the researchers swore that the animals talked about them behind their backs and it was like okay but why are you guys then out there with a hand record or hand transcribing shouldn't we be using AI I started looking into it if we didn't know if I didn't know about geladas are there other animals and it turns out parrots parrot parents will lean over for the first week and a half of their chick's life and Whisper a unique name into their ear until they can Babble Babble until they get it right and they will use that unique name for the rest of their life and the more I thought about it the more I'm like wow actually if we really can't if there's really a there there for translating animal language like what are the profound implications for animal speaking having Consciousness isn't this this moment where like if the telescope as a new tool taught us that Earth was not the center won't AI in this sense teach us that humanity is not the center and you're exactly right Reed the first person actually you were the first person outside of my core small friend group that I went to talk to um it was like what 20 2015 something around there 201 something like that yeah and um it was it was your vision of being like that that is an idea to go do that gave me the confidence to go co-found with my co-founders Katy zakaran and so on and got us to where we are now yeah now I remember uh it's one of those things that sometimes happens in kind of all forms of pitching what that when you were talking about this I was like oh if we can even Advance the ball a little bit it will be epic right because even some more glimmerings of understanding here because we all know you know when we think about it that animals are smarter they have Lang then we then we reflexively think they have language that we don't fully understand but know that it happens um so let let's dive a little bit into some of the like give a little bit of some of the kind of specifics of things that you know kind of like as you begin to learn like what are the things like you know like the Dolphins and orcas or other things uh as ways of doing it and then say a little bit about you know kind of what the hope of for llms and and generative AI tools are as well yeah um again it's just like the more you look the more you see off off the coast of Norway every year um there's a group of dolphins that all speak one way and a group of uh false killer whales that all speak a different way and they come together and they hunt and when they do they hunt in this super pod and they speak a third different thing and you're like well actually this is the perfect thing for uh generative language models to able to translate to and from these essentially different dialects different languages into their lingua franka lingua wha um Ling aquatus or something you know whatever right there we go good good branding so we um uh we are really starting to see lots of hints of decoding the the more we look um and I'll just give like two examples of the way like large language models um in generative AI are like helping us get there um the first was you're like okay how do you go about translating a language without any examples or rosettastone and it was 2017 that we started Earth species project um and it was because suddenly the field of AI learned how to translate between human languages without any examples and it's this beautiful brilliant thing where you can ask AI to build a shape that represents well anything but let's say language um imagine a Galaxy every Star is a word words that mean similar things or near each other and then words that share a conceptual relationship share a distance and Direction so King is to man as woman is to queen so King is the same distance direction as woman is to queen um the core Insight was and for all the technical people out there these things are called embeddings um the core Insight is that you could build a shape that represents English a shape that represents German and just rotate one shape on top of the other to do translation and even though there are words words in one that don't exist in the other the point which is dog ends up in the same spot in both and that's sort of profound you're like yeah but English and German are related languages um but it turns out it works for every human language esono Finnish erdu Turkish they all fit in a universal human meaning shape that AI has somehow deduced it's found this Universal hidden underlying structure that unites all of us and we're like well one that's beautiful and two what happens if we build that for animal communication which parts overlap which parts don't so that's sort of like step a step B is well everyone's seen you can now type in text and get out an image from AI you type in text you get out a video that's Sora this is multimodal translation and the general rule is everything that can be translated will be translated and we're starting to use this to translate from one modality to another so the scientists we work with put little sensors on say whales they record video audio motion and if you can translate what does one whale say to make another whale dive well whale strikes or ship strikes are one of the leading causes of whale death if you could learn how to say please move down but not in a way that makes them scared but just says hey there's some food down there you can really start getting towards some applications and so it's that multimodality that says even if we can't do this cool rotation thing we know we're going to be able to get to some kind of translation well in part of of course you know you and I could geek out about this forever because I think it's the very important thing about understanding Consciousness and sentience even better understanding human beings and our position and and we do that on occasion um yes but you know just because we have uh you know kind of a you know our masters of scale crew here um and they go well okay this is super cool but what does this mean for me right and and so um you know what do you think about how AI can help us become better communicators what are what are um some of the ways that not just in the kind of function of obviously understanding other languages you know being able to speak it's part of the you know the whole like you know I presume you saw I did this read versus read AI I think a couple couple weeks ago um and you know what are the things that it can do to help everyone think about how do we listen better how do we understand better how do we communicate better what are some of your thoughts there I love this question because it's I think it's undoubted that technology has made us all like we speak a lot more but I don't think it's made us generally speaking better listeners and so then the question is how do we use AI to help us listen better um and I'll give um I'll give three different examples of increasingly uh like large scale um the first one is uh there's a really beautiful measure um that a nonprofit called more and common does called uh perception Gap and it's trying to ask the question when I am trying to model you and guess your beliefs how is the gap between reality and my perception of you so an example might be if you ask Democrats what percentage of Republicans think all Muslims are bad Democrats will estimate it's like 85% but if you actually ask Republicans it's less than 15% and so it's really interesting because we have perception gaps when we are fighting with the other side we're not really fighting with the other side we're fighting with a misconception a mirage of the other side so what could okay what what does AI have to do here well um it's hard to measure the truth of things but it's easy to measure the truth of beliefs about beliefs like I can just measure like do you see the other side correctly now imagine Twitter or Facebook running AI that was just looking like what media is increasing the perception grap what media is decreasing it what media helps us see better together and of course the next thought is well the things that make like that prey on a false sense of the other side the things that drive us most apart those are the things that are clickbait that are probably missing disinformation are the things that are amping up fears so if we just used AI to amplify content that let us see each other accurately a sort of massive nonviolent computational communication like that would be a way of healing I think the wounds that help suture like our Nations back together um and if I jump to just like one more here uh because I think well we we love nerding out um most of the biggest problems in the world are collaboration coordination problems right they're multipolar traps that's the structure of inequality that's the structure of uh climate change what happens if we start to have ai agents interacting with each other you start them with English and you evolve a new language for humans to speak that is especially good for coordination collaboration solving multi-polar traps you see where I'm sort of going with this is that never had a language that you evolved for a specific end that could help us do the hardest thing that humans need to do which is coordinate better so I think that might change the very nature of how Game Theory works so I have more on this but this is like I think I want I want people to think like locally and then like really big what can we do yeah yeah it's both individually but also system um and it's one of the ways that I love that you and and Katie and you know all the folks their species project and a number of others you know think about this so um as a slightly different Focus you know in addition to your work at UH Earth species project you're also the co-founder of the center for Humane technology uh nonprofit Advocates ethical uses and protections for our digital uh infrastructure with the rapid acceleration of AI technology there's been a lot of hand ringing and Doomer thinking in the general public but given your work at ESP you're clearly not antii so you know how do we scale this technology thoughtfully without hampering innovation yeah also great question um I mean to start with a metaphor sometimes I think that AI is sort of like 24th century technology crashing down on the 21st century um and just imagine the 21st century Tech crashing down on 16th century governance and you're like you have the King sitting around and he's like all right we have to deal with like telegram uh radio Television Internet social media all at the same time you're like podc what they there we go right the king is gonna be like I don't know send out the knights um like that form of governance wouldn't hold and this is a form of handing it's just like I think an appraisal and so I think one really simple thing we could do that I'd love everyone to start repeating is well if we as a us are going to spend a trillion dollars in the next couple years on AI capabilities shouldn't we at least be spending 1% of that on upgrading governance itself like the US was founded on idea that a group of people could come together think really hard about how do you make a form of governance which is trustworthy that is hard to capture hard to corrupt and that's lasted 250 years but it was made with 17th century technology we're now in the 21st century technology now is the refounding moment where we have zero knowledge proofs and Ai and distributed Trust Systems like let's go put 1% of everything we're putting into AI capabilities into upgrading how we want to govern it because there is no one right answer this is not like a here is a policy this is about how we navigate an increasingly complex situation yep I completely agree like like technology redefines it and so how do you navigate that exactly I'm I I'm really excited about that the other the other big thing I'd say here is that you know often we'll hear I'm sure you hear this all the time like oh but we we can't slow down because we have to beat China we have to beat our Rivals um and I would just say that well you don't want to let your Rivals Define the nature of the race you're in like we beat China to social media which means we beat China to sort of a misinformed polarized Society U with mental health issues instead what we want to do is figure out how do we race to these most strengthened version of our democracies so our values win and that's not a free-for-all that's a different kind of thing um okay so you know you and I started talking about the possibility of um of coding animals and animal communication for like as I said a decade and you saw the vision honestly really immediately you've been our largest and most generous fun like you're the reason why we get to even say that in the next six years we will make contact or have the technical capability of making contact with these 34 million year old cultures what was it that you saw in ESP ESP that really caught your attention way before AI was even a thing people were talking about well the well what we all hope in creating the future um and use of technology is that you you make the future a lot better than the now and and whether that's you know obviously the medical stuff we were talking about earlier um you know whether it's um you know kind of like how we live our lives and what kinds of of of work we do and all the rest and something that that I think you know as part of the vision that you've already kind of shared was actually in fact to be much much better for um for you know kind of the world inclusive of us very strongly if we had a better understanding of whales and dolphins and crows and and parrots and and and primates and all of these folks because they are actually speaking can we hear them can we understand right and that that is that is what we aspire to as human beings and part of the reason we say our you know rra is bringing Consciousness and compassion and and and and helping ourselves evolve in that and I was like oh this is a key step and maybe we're there technologically let's take the shot and then of course it's it's you and your crew and Katie you know kind of smart and dedicated of doing it because that's another part that goes into the entrepreneurial ethos and so that was the reason why it was like a you know it was yes on the spot well it's it's really shifted it's really transformed my life and so like it's a it's a deep thank you um I always think like we do not we do not change when we speak we change when we listen and then one final question um you you know when you spend 10,000 hours doing something you become a master at it you've spent many 10,000 hours you're mastering many things and from all of those like from that Mastery like what's an opinion that you have for this coming world that your peers do not have well there's a number so the question is which one because this this is a great question this is a question that people should ask themselves and it's not the version that what do you think that no one else of the 8 billion people think because that's probably where you're crazy it's relative to to zones of expertise a community a you know kind of a a you know a background and so forth and maybe I'll just do one that's kind of in the technological thing that has um you know some call it contrarian lack of popularity among some of the the the climate change people but there's other climate change people who also think this which is I tend to think that uh of of your scale solution of to any world problem it can be criminal justice it can be economic Justice and but also climate change 30 to 80% of the solution is a technological solution so you have to ask yourself what the technological strategy is and in particular um when I look at climate change I go look we need to be massively investing in the technology of it's one of the reasons I invest in Fusion it's one of the reasons I support some people doing some geoengineering oh geoengineering you're not solving the real problems like we may need to buy 5 to 10 years for the clean energy to work and if you need it you want to be ready to do it without doing something catastrophic um and so you know that technological focus when it gets to most everything but but climate change includes inclusive those are some of the things at least some of my crew uh you know you know looks looks looks a little skeptically at me at four so uh anyway so look is as you and I both know we could go for hours cuz could geek out all this stuff uh but and you know hopefully the people were be entertained cuz we were for sure were uh but uh so now uh let's bring back jodine awesome you talking about geeking out I think all of us the chat has been on fire everyone has been geeking out on this conversation read ASA amazing ASA don't don't go anywhere because I I do want to ask your a question we get a few questions from the chat but this one just really resonated with me it's this person said um and I didn't get the name so my apologies but what animals collaborate the best and I know you're still doing what research on this but just be curious um what animals collaborate best that we humans can actually emulate such a great question um sometimes I wonder whether if human beings had a social structure like ants whether climate change would even be a problem to begin with um because they're a usocial animal um now I'm not sure if I'd want to have like such specific casts and jobs so don't hear me as saying that um but the great sociobiologist eio Wilson has I think one of to me the most prophetic and profound um insights and that is selfish individuals do outcompete altruistic individuals but altruistic groups out compete selfish groups and everything else is commentary that is to say groups that cooperate better out compete the ones that don't and so is actually um Darwin who first asked this question where do our Noble traits come from the things that like We rise up and towards well those are things that require some kind of sacrifice for a greater thing for a greater whole those all come from selection that's happening at the group level not at the individual level if you only select for the individual thing like in your body that's a kind of cancer when like a part of you grows and so that's why I'm reaching towards like these you social animals bees ants um as an answer I think the core question of morality at least to me is what is Right relationship between the group and the individual so the group works well together but you're not trotting on the rights of the individual Reed any any words to add well um as is always part of the reason you can see that as and I geek out is is I thought as answer was extremely thoughtful I mean part of what ASA was gesturing at was if we could collaborate better as human beings we could solve more macro problems um so like climate change or other kinds of things and that's part of the usocial part of it I don't know if there's other animals that and I'm not saying that skeptically but this is one of the things we'll learn from their Theses project um that blend our individuality uh with Collective um you know uh action so I don't know if there's something there's probably fragments of things like things about like maybe the the dolphin or Coale hunting pattern or you know adopting certain languages or protocols or maybe some things in that but the you know one of the things we deeply value as ASA was gesturing at is our our individuality and freedom and choice that of course also is what creates a certain amount of chaos and like oh I'm all right jack I don't care about the environment you know things that we need to navigate so um you know anyway that's just that's just throwing up some additional Jackson Pollock paint on the canvas that that ASA was uh was painting on well thank you ASA for joining us tonight thank you Reed this fireside chat is being chocked up as one of my favorites at at our strategy sessions this was so good and I can't wait ASA to to learn more about what ESP is doing and the developments that come the following years excellent work excellent work as always Reed thank you both so much thank you guys both so much thanks thanks ASA wow what a show this has been I want to take a minute to shout out a couple of our favorite answers to the questions that we asked earlier today I want to give some love to Clayton Bailey Clayton said besides professional uses I've been using chat GPT for dming a Dungeons and Dragons campaign and creating songs for BS it's cool that I'll now be able to use it for creating character voices or song Tunes I'm curious to see what it will do to products so am I Clayton so am I and also want to give a big shout out to Chris Martelli Chris said I'm excited about using gener generative AI for multi-agent collaboration given a complex task like writing software a multi-agent approach would break down the task into subtask to be executed by different roles such as a software engineer product manager designer QA engineer and so on and have different agents accomplish different subtasks that sounds like a good a good one indeed so thank you both um we received so many awesome responses but here but we want to highlight those twoo and we want to say that there'll be a gift coming to you from our partners at Capital One business so thank you um we keep coming to these strategy sessions because we really love hearing from you we've got a few well deserve thank yous to get through before we see that awesome live event video so first thank you to the entire team at Capital One business for being such extraordinary Premier brand partners and such generous patrons for entrepreneurs and small businesses we love learning and co- elevating with you a huge thank you again to Asar Rasin from Earth species project for joining our fireside chat of course a big thank you to our founding host with the most Mr Reed Hoffman thanks so much to Our Guest Founders from rune for taking part in our Workshop we love hearing your story a huge shout out to the two entrepreneurs who submitted their questions to read thanks again to T tiami networks Tyrell Junius and so plays TJ Bennett an epic gift box from Capital One business and masters of scale will be heading your way thank you to to the entire masters of scale team for putting this event together with our multi-talented leader Chan eaken and our partners at Brand live to all of you watching at home or in your office thank you for joining us we always love having you here and hoping you'll continue being part of the Masters of scale Community one of the best networking communities on the planet we also have some exciting news to share I almost forgot to share this from the masters of scale rapid response is expand expanding to its own dedicated podcast with two episodes released every week so make sure to check to search for and check out on your podcast app rapid response and subscribe this week host Bob saffian talks to Airbnb co-founder Brian chesky it's a special two-part episode I promise you don't want to miss it so please be on a search for rapid response you can also find us at masters of scale on all social social media platforms be sure to subscribe to our YouTube channel and follow us yes on Tik Tok and not Friendster do all the things we whatever wherever you are in the world we hope you're having a wonderful may stay safe and as always we are honored to be part of your entrepreneurial journey we'll see you next month I'm jodine dorsay it's been a pleasure hosting you tonight and now as promised we are going to close out the night with a video trailer from our Marquee event coming this October the master M of scale 2024 applications and registrations are now open at masters of scale summit.com let's roll that clip what's said at the summit stays at the summit everybody will have to pay attention almost no one sees this coming those Founders are becoming more globally ambitious they're coming after your talent your capital more market share the difficulty is when a team has been working so hard on one thing if you are trying to use your time and your talent and your money in the service of others the work will never end we have to deal with inequities it's different if you're a Founder but when you walk into something so big and so perfect and so successful you know it's not about me it's about me becoming a part of it and just evolving it and making it better the thing that I love about it and it makes me so optimistic is that there's it's just creating more dialogue I'm here to tell you that wow human innovation's incredible this is masters of scale Summit