Notes from Lecture on Personal Branding and Viral Video Strategies

Personal Branding vs. Bitcoin

• Statement: Personal brand will be more valuable than Bitcoin by 2030.
  • Reason: Bitcoin may increase 100x, but personal brands can increase 1,000x in terms of income, influence, and impact.
• Opportunities: Those who do not take advantage of building their personal brand will fall behind.

The Importance of Social Media Presence

• Viral Video Expert: Interview with Adley, founder of Viralish, on her six-part framework for growing reach and impact on platforms like Instagram.

Key Points of the Framework

1. The Hook

   • Key to achieving 90% retention in the first 6 seconds.
   • Techniques to grab attention include combining conflicting ideas (e.g., political ideologies) to create curiosity.

2. Suspense

   • Essential for retaining audience attention throughout the video.
   • Good storytelling raises stakes and keeps viewers invested.
   • Example: Using unresolved tension, like a cliffhanger.

3. Payoff

   • Where viewers decide their feelings about the content.
   • The payoff can be a call to action or a resolution to the initial curiosity.

4. Raising the Stakes

   • Use of location, props, wardrobe, and casting to create higher interest.
   • Example: Change filming locations to increase engagement.

5. Engagement Tactics

   • Strategies to get viewers to comment, such as including surprising elements or humor.
   • Example: Using humorous or relatable content to spark discussion.

6. Split Testing

   • Importance of testing different video formats, hooks, and styles to find what resonates best with the audience.
   • Suggestion to use trial reels for testing new content without affecting main account metrics.

Practical Tips for Implementation

• Start Small: Focus on the hook, suspense, and payoff in your content.
• Utilize Trial Reels: Leverage Instagram's trial reels feature to test content before posting to your main feed.
• Engagement: Create content that prompts comments and discussions.
• Iterate and Improve: Use insights from testing to refine your video strategy.

Call to Action

• Connect with Adley: Follow on Instagram and TikTok, check out her website for more resources.
• Participate: Engage with the content, and look for weekly accountability opportunities to enhance your video-making skills.

Conclusion

• The future of marketing is in personal branding and storytelling.
• Everyone has the potential to improve their content creation skills through practice and utilizing these strategies.