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Profit Maximization in Optimization

Oct 4, 2025

Overview

This lecture explains how to solve an optimization problem to find the number of units that maximizes profit, given demand and cost functions.

Problem Setup

  • Given a demand function (price as a function of units, x) and a cost function (cost as a function of x).
  • Goal: Find the value of x (units) that yields maximum profit.

Understanding the Functions

  • The demand function expresses price (P) as P = 3,000 - 2x.
  • The cost function is C = 1,200x + 2,600.
  • Higher x decreases price (demand function) and increases cost (cost function).

Step-by-Step Solution

  • Step 1: Identify the equation to maximize; in this case, profit.
  • Profit = Revenue - Cost.
  • Step 2: Rewrite profit in terms of a single variable (x).
    • Revenue = Price × Units Sold = (3,000 - 2x)x.
    • Profit = (3,000 - 2x)x - (1,200x + 2,600).
  • Expand and simplify: Profit = -2x² + 1,800x - 2,600.
  • Step 3: Find critical values by taking the derivative and setting it to zero.
    • d(Profit)/dx = -4x + 1,800; set to zero and solve for x: x = 450.
  • Step 4: Use the second derivative test to confirm a maximum.
    • Second derivative = -4 (constant negative), confirming a maximum at x = 450.

Conclusion / Final Answer

  • The maximum profit occurs when 450 units are produced.

Key Terms & Definitions

  • Optimization problem — Finding the value that maximizes or minimizes a particular function.
  • Demand function — Relates price to quantity demanded (P = 3,000 - 2x).
  • Cost function — Gives total production cost for x units (C = 1,200x + 2,600).
  • Revenue — Total money received from sales; price times quantity sold.
  • Profit — Difference between revenue and cost.
  • Derivative — Measures the rate of change; used to find maxima/minima.
  • Critical value — Input where the derivative equals zero; potential max/min point.
  • Second derivative test — Used to determine if a critical value is a maximum or minimum.

Action Items / Next Steps

  • Practice solving other optimization problems using different demand and cost functions.
  • Review the steps for rewriting functions in terms of one variable.
  • Apply the second derivative test to confirm maxima or minima in similar problems.