Transcript for:
Begrijpen van het Double Diamond Framework

Title: The Double Diamond - Design Council URL Source: https://www.designcouncil.org.uk/our-resources/the-double-diamond/ Markdown Content: The Double Diamond - Design Council =============== [Skip to content](https://www.designcouncil.org.uk/our-resources/the-double-diamond/#content "Skip to content") [](https://www.designcouncil.org.uk/ "Design Council - Design for Planet") * [Menu](https://www.designcouncil.org.uk/sitemap/) * [Our Mission](https://www.designcouncil.org.uk/our-mission/) * [Our Work](https://www.designcouncil.org.uk/our-work/) * [What is design?](https://www.designcouncil.org.uk/our-work/what-is-design/) * [Our Impact](https://www.designcouncil.org.uk/our-work/our-impact/) * [Design Economy](https://www.designcouncil.org.uk/our-work/design-economy/) * [Design Academy](https://www.designcouncil.org.uk/our-work/design-academy/) * [Policy and advocacy](https://www.designcouncil.org.uk/our-work/policy-and-advocacy/) * [Upskilling 1 million designers](https://www.designcouncil.org.uk/our-work/upskilling-1-million-designers/) * [Projects & Partnerships](https://www.designcouncil.org.uk/our-work/projects-partnerships/) * [Design codes](https://www.designcouncil.org.uk/our-work/projects-partnerships/design-codes/) * [Design, differently](https://www.designcouncil.org.uk/our-work/projects-partnerships/design-differently/) * [Designing London's Recovery](https://www.designcouncil.org.uk/our-work/projects-partnerships/designing-londons-recovery/) * [Our Events](https://www.designcouncil.org.uk/our-events/) * [World Design Congress London 2025](https://www.designcouncil.org.uk/our-events/world-design-congress-london-2025/) * [Design for Planet Festival](https://www.designcouncil.org.uk/our-events/design-for-planet-festival/) * [Our Resources](https://www.designcouncil.org.uk/our-resources/) * [The Double Diamond](https://www.designcouncil.org.uk/our-resources/the-double-diamond/) * [Framework for Innovation](https://www.designcouncil.org.uk/our-resources/framework-for-innovation/) * [Systemic Design Framework](https://www.designcouncil.org.uk/our-resources/systemic-design-framework/) * [The Design Value Framework](https://www.designcouncil.org.uk/our-resources/the-design-value-framework/) * [Seven tenets of human-centred design](https://www.designcouncil.org.uk/our-resources/seven-tenets-of-human-centred-design/) * [Our blog](https://medium.com/design-council) * [Archive](https://www.designcouncil.org.uk/our-resources/archive/) * [Articles](https://www.designcouncil.org.uk/our-resources/archive/articles/) * [Case studies](https://www.designcouncil.org.uk/our-resources/archive/case-studies/) * [Reports & Resources](https://www.designcouncil.org.uk/our-resources/archive/reports-resources/) * [Design for Planet Festivals](https://www.designcouncil.org.uk/our-resources/archive/design-for-planet-festivals/) * [Design for Planet tools](https://mixed-soy-97d.notion.site/Design-for-Planet-Knowledge-Hub-8544294479474cdb87b90d6e00cbd4b7) * [Who We Are](https://www.designcouncil.org.uk/who-we-are/) * [Our History](https://www.designcouncil.org.uk/who-we-are/our-history/) * [Timeline](https://www.designcouncil.org.uk/who-we-are/our-history/timeline/) * [The Prince Philip Designers Prize](https://www.designcouncil.org.uk/who-we-are/our-history/the-prince-philip-designers-prize/) * [Our People](https://www.designcouncil.org.uk/who-we-are/our-people/) * [Experts](https://www.designcouncil.org.uk/who-we-are/our-people/experts/) * [Team](https://www.designcouncil.org.uk/who-we-are/our-people/team/) * [Trustees](https://www.designcouncil.org.uk/who-we-are/our-people/trustees/) * [Ambassadors](https://www.designcouncil.org.uk/who-we-are/our-people/ambassadors/) * [Our Foundations](https://www.designcouncil.org.uk/who-we-are/our-foundations/) * [Purpose, Vision & Values](https://www.designcouncil.org.uk/who-we-are/our-foundations/purpose-vision-values/) * [Equality, Diversity & Inclusion](https://www.designcouncil.org.uk/who-we-are/our-foundations/equality-diversity-inclusion/) * [Governance](https://www.designcouncil.org.uk/who-we-are/our-foundations/governance/) * [Sustainability commitment](https://www.designcouncil.org.uk/who-we-are/our-foundations/sustainability-commitment/) * [Join Us](https://www.designcouncil.org.uk/who-we-are/join-us/) * [Press](https://www.designcouncil.org.uk/who-we-are/press/) Site search Search keyword(s): Search 1. [Home](https://www.designcouncil.org.uk/) 2. [Our Resources](https://www.designcouncil.org.uk/our-resources/) The Double Diamond ================== A universally accepted depiction of the design process.  From humble beginnings to a cornerstone of design language. ----------------------------------------------------------- ##### TheDouble Diamondis a visual representation of the design and innovation process. Its a simple way to describe the steps taken in any designand innovationproject, irrespective of methods and tools used.  [](http://creativecommons.org/licenses/by/4.0/)The Double Diamond by [the Design Council](https://www.designcouncil.org.uk/) is licensed under a [CC BY 4.0 license](https://creativecommons.org/licenses/by/4.0/ "https://creativecommons.org/licenses/by/4.0/"). [Download](https://www.designcouncil.org.uk/fileadmin/uploads/dc/Photos/banners/Double_Diamond.png) How to use the Double Diamond. ------------------------------ [Discover](https://www.designcouncil.org.uk/our-work/news-opinion/design-methods-step-1-discover/) The first diamond helps people understand, rather than simply assume, what the problem is. It involves speaking to and spending time with people who are affected by the issues. [Define](https://www.designcouncil.org.uk/our-work/news-opinion/design-methods-step-2-define) The insight gathered from the discovery phase can help you to define the challenge in a different way. [Develop](https://www.designcouncil.org.uk/our-work/news-opinion/design-methods-step-3-develop/) The second diamond encourages people to give different answers to the clearly defined problem, seeking inspiration from elsewhere and co-designing with a range of different people. [Deliver](https://www.designcouncil.org.uk/our-work/news-opinion/design-methods-step-4-deliver/) Delivery involves testing out different solutions at small-scale, rejecting those that will not work and improving the ones that will. "It's not an instruction manual onhow to design, it's an invitation toget involved." -------------------------------------------------------------------------------------- **_Tim Browne, Co-Chair at IDEO_** ### Celebrating the 20th anniversary of the Double Diamond. * Richard Eisermann Design Councils previous Director of Design and Innovation, wrote a piece questioning whether the Double Diamond was still fit for purpose.[Read it on Medium](https://medium.com/design-council/the-double-diamond-design-process-still-fit-for-purpose-fc619bbd2ad3) * We've collaborated with Mural to publish the Double Diamond as a digital workspace template.[Get the template](http://www.mural.co/templates/the-double-diamond) * How do you use the Double Diamond? Jonathan Ball,one of the original founders, explains it. [](https://vimeo.com/857497488)  The history of the Double Diamond --------------------------------- In 2003, the Design Council was promoting the positive impact of adopting a strategic approach to design and the value of design management as a practice. However, they had no standard way of describing the supporting process. RichardEisermann,Design Councils thenDirector of Design and Innovation,thought that this was incompatible with their broader message, so he askedhisteam, How do we describe design process? ### Deconstructing a common process "The team put in the work trying to define design, process, methods, etc. What we did with the Double Diamond was codify it, rename the steps and popularise it. It was important work, but we were certainly standing on the shoulders of giants." Richard Eisermann [READ THE FULL HISTORY](https://www.designcouncil.org.uk/our-resources/the-double-diamond/history-of-the-double-diamond/) [](https://www.youtube.com/embed/5FpKuJSCbx0)  Evolving with the Framework for Innovation ------------------------------------------ Many of the organisations we support learn something more about the underlying problems which can send them back to the beginning of their diamond work. Making and testing very early stage ideas can be part of discovery. And in an ever-changing and digital world, no idea is ever finished. So we incorporated those into an expanded Double Diamond with the framework for innovation. 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