Overview
The much-anticipated launch of the expanded FIFA Club World Cup and CONCACAF Gold Cup in the United States began with lower-than-expected fan turnout, high ticket prices, and muted excitement, despite notable matches and outcomes. Organizers had hoped these events would boost the US’s soccer profile ahead of the 2026 World Cup, but initial signals point to challenges in securing widespread enthusiasm.
Event Launch and Attendance
- The Club World Cup and Gold Cup opened simultaneously, but did not achieve expected sold-out crowds.
- Inter Miami vs. Al Ahly drew 60,927 attendees in a 64,767-seat stadium after ticket prices dropped from $349 to $4.
- The USMNT’s 5-0 Gold Cup win over Trinidad and Tobago in San Jose attracted only 12,610 fans in an 18,000-seat venue.
- Mexico’s Gold Cup match in Los Angeles, usually a strong market, saw 54,309 attendees out of 70,240 seats.
- Other marquee Club World Cup matches, including PSG vs. Atletico Madrid and Palmeiras vs. Porto, failed to sell out.
- Some games, like Bayern Munich vs. Auckland City, could not fill much smaller MLS venues.
Contributing Factors to Low Excitement
- Initial ticket prices for both tournaments were prohibitively high, with dynamic reductions shortly before matches.
- Little overlap in local markets suggests tournaments did not compete for the same attendees.
- Lack of local advertising and awareness was noted, particularly in cities hosting matches.
Game Highlights and Notable Incidents
- The opening Inter Miami vs. Al Ahly match was a 0-0 draw, with notable performances from Messi and Miami’s goalkeeper.
- Bayern Munich defeated Auckland City 10-0, highlighting competition gaps.
- A fan banner at the Club World Cup referenced FIFA’s corruption history, signaling ongoing governance concerns.
- USMNT’s win brought some satisfaction to US fans, while the Dominican Republic challenged Mexico in a lively match.
Broader Context and Prospects
- These tournaments mark the start of a 13-month push to increase soccer’s profile in the US, culminating in the 2026 World Cup.
- Organizers projected high ticket prices for the 2026 World Cup, continuing a trend that may affect attendance.
- Despite organizational and perception issues, the on-field soccer quality still provides enjoyment for fans.