Determine if the primary focus is e-commerce, showcasing a portfolio, booking classes, etc.
Integration with Other Tools
Identify specific features or software that the website needs to integrate with, such as Printful, email marketing tools like ConvertKit, MailChimp, or MailerLite.
Consider using Zapier for integrations if direct connections aren't available, but be cautious as over-reliance on it can lead to instability.
Responsibility for Updates and Maintenance
Determine who will manage the website and consider their technical skills.
Compare self-hosted (WordPress) vs. hosted platforms (Shopify, Squarespace, Wix):
Self-hosted offers customization but requires more technical maintenance.
Hosted platforms offer ease of use with less control over customization.
Considerations Before Choosing a Platform
Content and Information
Plan the content and information you want on the website.
Be prepared with product descriptions, about page bio, and necessary photography.
Navigation and Site Structure
Consider what pages or areas you want visitors to navigate to.
Create wireframes to plan navigation and layout.
Analyze competitors' websites for ideas and inspiration.
Tips for Website Design
Use Paper for Planning
Sketch website layout and navigation on paper to visualize the design away from a computer.
Research and Inspiration
Examine other websites for features and layouts that you like and dislike.
Conclusion
It's essential to plan and consider these aspects early in the website design process, especially for solopreneurs or small business owners.
Try free trials of platforms to find what works best for you if you're managing the site.
Further Learning
For more resources and guidance, visit Badass Creatives Marketing Accelerator at badasscreatives.com.