Lecture Notes: Understanding Costs and Revenue Streams
Key Objectives
- Categorize Coasts: Learn to categorize all costs into two main groups.
- Revenue Streams: Learn where else income can come from besides product sales.
Assessment Objectives
- Both objectives focus on AO2 (Explain):
- Explain different types of costs.
- Explain different kinds of revenue streams.
Types of Costs
Costs are the amounts spent to acquire resources necessary for production or sales.
Categories of Costs
- Fixed and Variable Costs
- Direct and Indirect Costs
Fixed and Variable Costs
- Fixed Costs: Do not change with output levels. Examples include:
- Internet fees (e.g., $1000/month regardless of production).
- Can change due to factors unrelated to output (e.g., price hike from the provider).
- Variable Costs: Change in proportion to output. Examples include:
- Cost of materials (e.g., wood for chairs).
- Increase as production increases.
Direct and Indirect Costs
- Direct Costs: Can be traced to a specific product or project. Example:
- Cost of wood for a specific furniture piece (direct and variable).
- Indirect Costs: Cannot be attributed to a specific product, cover the whole organization. Examples include:
- Internet fees (overheads).
Summary
- Coasts in Two Categories: Every cost is either fixed/variable and direct/indirect.
- Cost Changes: Fixed cost changes are independent of output; variable cost changes depend on output.
Revenue Streams
Revenue is the money received from customers, not to be confused with profit (revenue minus costs).
Understanding Revenue
- Total Revenue: Price x Quantity sold.
- Average Revenue: Total revenue divided by quantity.
Alternative Revenue Streams
- Dividends: Earnings from holding shares in other companies.
- Interest: Income from depositing money in banks.
- Merchandise: Selling associated products (e.g., Disney toys).
- Donations: Major for non-profits, significant for some online creators.
- Sponsorship Deals: Payments for advertising, such as logos on sports uniforms.
- Advertising Revenue: Income from selling ad space, e.g., Telegram's ads.
- Subscriptions: Recurring income from services (e.g., Apple Music).
- Royalties: Earnings from intellectual property or franchise rights.
- Rental Income: Income from leasing property to others.
Summary
- Varied Sources: Different revenue streams work for different organizations.
- Recall & Explain: Be able to recall and explain these revenue streams.
Conclusion
- Main objectives were to categorize types of costs and explain diverse revenue streams.
- Ensure understanding of fixed, variable, direct, and indirect costs, and be able to explain various revenue streams.