Brandon Haberlin (It's Lit Brandon) on TikTok

Overview

• TikTok content creator in mid-20s
• Known for cringe comedy about gaming and revealing personal insights
• Became infamous for controversial and disturbing behavior

Initial Rise to Fame

• Unknown first TikTok post, first viral video in 2021
• Made a formal video request asking TikTok creator Dixie D'Amelio on a date
• Video sparked mixed reactions — humor to concern

Viral Video Content

1. Content of the Viral Request:
   • Addressed Dixie directly
   • Asked her out, sought TikTok popularity tips
2. **Public Response: **
   • Some thought it was humorous
   • Others found it cringy or concerning

Sponsors and Ads

• Notably sponsored by Aura, an internet security service
  • Offers identity theft protection, VPN, credit card monitoring, etc.
  • Importance of internet security emphasized

Shift to Darker Content

• Follow-up posts included off-color jokes
  • Examples include “No Discharge December” and “No Menstruation March”
  • Led to increased scrutiny from users

Live Stream Incident

• Public meltdown during a live stream
• Made shocking and incriminating comments about past behaviors
  • Initially claimed his comment was a joke
  • Repeatedly tried to downplay and justify earlier statements

Persistent Controversy and Comparisons to Other Creators

• Compared his situation to other controversial figures (Logan Paul, James Charles, EDP)
  • Claimed these creators moved past their controversies
  • Insisted his critics should also move on

Legal Troubles

• July 2022: Arrested on several serious charges (Unlawful imprisonment, sexual abuse)
  • Imposed unwanted physical contact
  • Tried to dissuade victim from pressing charges
  • Eventually dropped out of college due to allegations

Subsequent TikTok Attempts

• Created new TikTok accounts despite bans
• Continued posting similar content and faced renewed backlash
• His content involved reposting inappropriate material considering his allegations

Final Reflections

• Brandon’s career marred by grim revelations and legal issues
• Attempts to deflect by invoking other creators’ controversies failed
• Case underscores importance of accountability and the enduring impact on victims