Content Creation System Overview

Introduction

• Publish 150+ unique pieces of content monthly across six social media profiles
• Generates tens of thousands of leads and hundreds of sales calls
• Achieved in about 4 hours a week via a content creation system
• Presenter: Rvi Abuvala, marketing and sales system builder for top industry names

Why Create a Content Pipeline?

• Essential for scaling content production
• Addresses issues with time management and team coordination

The Content Pipeline

• Utilizes project management tools like Asana and ClickUp
• Transitioned from Slack for better project management

Pipeline Sections

1. Topic

• Initial idea phase
• Contributors can add topic ideas

2. Needs to Film

• Ideas ready to be filmed
• Automation creates organized Google Drive folders for new content

3. Content in Progress Columns

   • YouTube Asset in Progress
     • For YouTube videos, ads, and video sales letters
     • Specific SOPs and editors
   • Shorts in Progress
     • Batch production of short-form content (50-100 shorts per session)
   • Feature in Progress
     • For repurposing content from events, podcasts, master classes

4. Quality Control

   • Triggers subtasks for review
   • Ensures content meets brand and quality standards

5. Ready for Publishing

   • Content scheduled on a content creation calendar

6. Published

   • Repository for published content
   • Allows for easy repurposing and ad targeting

Task Templates

• Custom templates for specific video types
• Pre-loaded fields for consistency and efficiency

Conclusion

• Importance of structured content pipeline for scaling
• Link to related video on generating sales calls via self-sustaining funnel
• Promotion of training bundle with extensive resources and free gifts