Question 1
What benefit does market mapping offer to existing businesses?
Question 2
In market mapping, what should be done to reduce the risk of poor decision-making?
Question 3
What is a limitation associated with market mapping?
Question 4
What is the main reason low quality, low price segments often see higher demand?
Question 5
Why are Ryanair and EasyJet successful in the 'Low Quality, Low Price' market segment?
Question 6
How can market mapping help avoid poor business decisions?
Question 7
How can market mapping assist new businesses?
Question 8
Which two variables are often used in a market map for the airline market?
Question 9
Which factor can skew the accuracy of a market map?
Question 10
What is a potential issue with targeting the 'High Quality, Low Price' market segment?
Question 11
What can poorly constructed market maps lead to?
Question 12
Which variable is most often used in market maps?
Question 13
Why might gaps in the market not guarantee success?
Question 14
Which quadrant in the airline market is often saturated with competition?
Question 15
What is the primary purpose of market mapping?