Wall Street Journal Education Tools Webinar

Speaker

• Leslie Bedingfield, Marketing Manager on the Student Memberships team at Wall Street Journal

Contact Information

• Email: leslie.beddingfield@dowjones.com

Webinar Details

• Duration: 30 minutes
• Q&A: Available throughout via chat feature in GoToWebinar panel
• Session Recording: Will be shared via email within a few days

About Wall Street Journal (WSJ)

• Reputation: Highly trusted news source (polls by Reuters Institute, YouGov Poll, Economist, Pew Research)
• Awards: Simmons News Media Trust Index #1 (only newspaper brand in top 5)
• Coverage: Breaking news, industry analysis, career and lifestyle content
• Benefits for Students:
  • Habituate to reading and staying updated on current events
  • Learn about student loan repayment, salary negotiation, email etiquette
  • Membership includes WSJ Plus (exclusive student events, networking opportunities)

Subscription Options

• University-Sponsored Program: Access to WSJ membership via university
• Individual Subscription: Current sale at $1 for 15 weeks (normally $4 per month)
• More Information: Visit education.wsj.com

Context Tool Overview

• Purpose: First higher-ed focused product by WSJ
  • Curate reading lists with WSJ articles related to courses
  • Facilitate lecture preparation and engage students in discussions
• Features:
  • Dashboard: Access at context.wsj.com
  • Reading Lists: Create weekly/extra credit lists; set due dates and publish dates
  • Search: Filter articles by disciplines and subtopics (16 disciplines available)
  • Article Management: Add articles to reading lists, preview articles, track student sign-ups
  • Discussions: In-class and online engagement via discussion tab

Context Tool Usage

• Login and Dashboard: Access with WSJ credentials
• Create Classes: Use 'New Class' button, set start/end dates, and invite students
• Manage Reading Lists: Add articles, set publish/due dates, and share unique invite links for each class
• Student Interaction: View classes/reading lists, participate in discussions

Q&A

• Student Account Setup: Must sign up for WSJ to access reading lists
• University Site Licenses: Confirm university participation at education.wsj.com
• Reading List Export: Not available at this time
• Discussion Boards: Integrated for class engagement, no grading feature within Context
• Duplicate Reading Lists: Possible for ease of lecture preparation

Additional Information

• For more tools and program details: Visit education.wsj.com
• Contact Leslie for questions/feedback: leslie.beddingfield@dowjones.com