Demand Management Session

Introduction

• Welcome to the demand management session, part of Service Portfolio Management (SPM).
• Use the Q&A window for questions during the session.
• Several experts are available to answer questions.
• Session will be recorded and shared on the Community page.
• Survey to be conducted post-session.

Overview of the Session

• Part of "Live on ServiceNow" event series.
• Connect with ServiceNow experts.
• Schedule available via QR code or chat link.
• Safe Harbor notice regarding forward-looking statements.

Introductions

• Shian Agrawal: Product success team, ServiceNow, 16+ years experience.
• Mark Casto: Covers US companies, ServiceNow for 6 years.
• AML Shakra: Product management for SPM, 12 years with ServiceNow.

Initial Poll

• Participation in demand management journey.
• Results show varying levels of maturity among participants.

Demand Management Overview

• Strategic planning and intake of investments and work.
• Establishment of OKRs (Objectives and Key Results).
• Align investments with strategic objectives.
• Execution in various methodologies (agile, traditional, hybrid).

End-to-End Visibility

• Establish strategic roadmap.
• Different mechanisms to feed into demand.
• Prioritization and execution of demands.
• Continuous delivery, execution, and feedback loop.

Why Demand Process Visibility?

• Understand business efforts and align them with objectives.
• Ensure decisions are based on comprehensive visibility.
• Developing efficiency and velocity in processes.

Demand Process and Functionality

• Roles: Process owner, demand manager, business user, stakeholders, BRMs.
• Life Cycle: Drafting, submitting, screening, qualifying, and approval.
• Intake Methods: Ideas, catalog items, product feedback.
• Key Steps: Assign demand manager, enhance demand, stakeholder assessment, prioritize and approve demands.

Challenges and Solutions

• Disparate sources of demand information.
• Align work with business strategies.
• Pressure to deliver business value.

Implementation and Deployment

• Importance of process ownership and simplicity.
• Use out-of-the-box functionality to reduce complexity.
• Building capabilities with NOW Learning Portal and NOW Create methodology.

Organizational Change Management (OCM)

• Importance of change management plan for successful transformation.
• Define roles, include clear messaging, align communication strategies.

Resources and Community

• Expert services team for guidance.
• Global network of business and technology experts.
• NOW Value methodology for tracking progress.
• Participate in ServiceNow User Groups (SNUGs).

Next Steps

• Utilize recommended resources and community links.
• Engage in upcoming events and webinars for continuous learning and engagement.

Q&A

• Open floor for questions.
• Resources for Organizational Change Management available through NOW Learning and community page.