Part-Time YouTuber Blueprint

Introduction

• Framework developed from 6 years of YouTube experience
• Called the "Part-Time YouTuber Blueprint"
• Course: Part-Time YouTuber Academy, taught over 2,300 students

Framework Overview

Levels of the Framework

1. Level 1: Get Going

   • Focus on creating initial videos
   • Make first three videos (shorts or simple uploads)
   • Importance of starting without overthinking
   • Tools for initial setup: YouTube channel, Canva for channel art
   • Aim: Gain experience and confidence

2. Level 2: Get Good

   • Create next seven videos to improve skills
   • Focus on various skills:
     • Filming techniques
     • Editing skills
     • Title and thumbnail creation
     • Storytelling and public speaking
   • Avoid worrying about niche initially
   • Aim for continuous improvement and comfort in making videos

3. Level 3: Get Smart

   • Understand the YouTube game for growth
   • Focus on three crucial metrics for success:
     1. Click: Importance of titles and thumbnails
     2. Watch Time: Keeping viewers engaged throughout the video
     3. Satisfaction: Measuring viewer satisfaction through feedback and engagement
   • Develop a strategy: Identify niche, target audience, and value proposition
   • Consider market analysis and competitive edge
   • Aim: Build a channel that stands out and adds value

Key Concepts

Importance of Niche

• Niche consists of:
  • Target Audience
  • Value Proposition
• Example: Helping medical school applicants in the UK

Strategies for Success

• Analyzing the market is critical (like starting a business)
• Identify authentic or competitive edge
  • How to stand out: Depth of research, storytelling, relatability, etc.

Time Management

• Building systems and leverage to handle the demands of YouTube
• Systems help streamline content creation, allowing for 5-10 hours/week commitment

Conclusion

• Course offers systems and strategies to grow a YouTube channel
• Final live cohort of the Part-Time YouTuber Academy in April/May 2023
• Scholarships available for those in financial difficulty
• Linked resources and courses for further learning
• Encouragement to apply principles and start creating on YouTube!