Lecture on Building Trust On Your Website via Google's EAT

Jul 15, 2024

Lecture on Building Trust On Your Website via Google's EAT

Introduction

  • Speaker: Unnamed Hosts
  • Focus: Building trust with your audience using Google's EAT (Experience, Expertise, Authority, Trust)
  • Location: Live Facebook Group every Thursday at 11:00 a.m. Pacific

General Updates & Announcements

  • Summit next week (Wednesday-Thursday), featuring experts on SEO, AI, paid marketing, and more
  • Special guests: Jamal (Facebook Ads) and many others
  • Actionable breakouts and tips from industry leaders

Overview of EAT

  • EAT: Experience, Expertise, Authority, Trust
  • Aim: To rank higher and convert more web visitors into leads
  • Trust is the culmination of experience, expertise, and authority

Major Points on Building Trust

Transparency

  1. Contact Info

    • Always have contact info easily accessible
    • Phone number, email address, and physical address are essential
    • Include multiple phone numbers for cold calling
    • Make it easy for users to click-to-call on mobile

  2. About Us Page

    • Critical for showcasing the real people behind the business
    • 3rd most visited page on websites
    • Ideal content: Team photos, bios, mission statements
    • Example: Daniel Kong's comprehensive „About Us“ page

  3. Transparent Process

    • Detailed "How it Works" page to set clear expectations
    • Useful for both conversion and SEO

Testimonials & Reviews

  • Trust Badges & Certifications
    • Examples: BBB, Google Reviews
    • Especially important if targeting older demographics
  • Authentic Testimonials
    • Use real photos/videos and specific details
    • Embed maps with past transaction locations
    • Avoid fake-looking testimonials

Website Performance

  • SSL Certificate
    • Essential for security and trust
  • Fast Loading Speeds
    • Critical to avoid user drop-off

Trust Detractors

  • Avoid "live" chat boxes with fake AI photos
  • Address slow website speeds
  • Ensure contact info is easy to find
  • Use professional email addresses
  • Avoid stock images; use localized images
  • Avoid typos (use Grammarly)

Key Takeaways

  • Building trust is crucial for high rankings and conversions
  • EAT guidelines align with making websites user-friendly and trustworthy
  • Invest time in transparency, testimonials, and site performance

Outro