what's up everybody how's it going thanks for joining the live stream today how's it going Trevor good dude just got back from from Bend and it was amazing and crowded dude Bend is insane now it's like one of my favorite spots in the world but it is getting popular it is like even even on a Tuesday night we would go to places there was this killer restaurant spot kind of on the west side of end yeah where it wasn't it you know the big food truck um deals where they have a big building it like that except there wasn't food trucks there's actual restaurants built into it yeah like it like a food with tasting room too yeah I it was a fancy food food court thing D Tuesday night and it was jamming but it was amazing that's awesome you can get anything you want to get there so guys if you've never been to Oregon definitely got to stop by Roseberg first and then swing around to bend and then swing back up to Portland and Eugene and fly out but uh killer spots most breweries per capita out of anyone else in the US that's and the best rock climbing out of anyone in the US that was killer it's amazing well I figured we could start off today's episode with uh some light conversation around like politics and what's going on in the world all that stuff yeah nothing has happened in this past week or two Rel happened at all I just figured how could we get our Facebook stream taken down as fast as possible and get banned from Facebook just kidding that's right we're talking about we're talking about Google's eat today we're wrapping up a three-part series about how to ironically how to build trust with people uh how to build trust with your audience on your website um we're going to give you some really acual things to do uh around Google's eat and how to build trust and it's going to be good but yeah anything you want to mention Trevor before we dive into the podcast no I think I'll save it I'll save it for the podcast but for for those of you that are that are on here early um what what I want to engage y'all to do number one is lock this into your calendar because every single week Brady and I are coming on here live except for next week because we're going to be on um Summit so we've got the summit let's link that up actually guys so we'll talk about on the actual podcast too but while we're kind of informal here we have two days worth of amazingness next week uh so it's Wednesday Thursday uh we're going to be going all day both days with some of the biggest experts in the country on all kinds of topics SEO you know transitioning from active investing to to passive uh paid marketing AI all kinds of topics and I'm finally gonna get to ask Jamal how he makes his Facebook ads so stink and clever and funny yeah he's just a like that's the way his brain works man he's a comedian is he really I don't think he's I don't know if he's ever done comedy but maybe he is we're going to find out though and we're going to deliver so you can make ads like J heck yeah it's going to be good love it all right let's kick it off into the podcast let's get into the me of it if you guys have any questions uh around conversion SEO anything under the sun you think we can help with put it in the comment box and let's kick off this podcast let's get it going [Music] [Music] what does it mean to build trust in Google's eyes and with prospects on your website online this is part three of our series on eat it's experience expertise Authority and trust and we're going to give you action actionable examples today of how to do eat well on your website so you can rank higher convert more visitors into leads and today's episodes brought to you by carrots SEO tools we make SEO research and tracking easier all inside the carrot platform for way better value than anything else you can get out there so welcome to today's episode if you're listening to the podcast version uh join us every week we go live in the Facebook group every Thursday at 11:00 a.m. Pacific and then after the podcast we answer questions live but uh Trevor welcome in we're talking about eat what do you got or we're talking about trust in eat what's the biggest thing about trust well dude the the the first thing is just like in the order of Eat Right experience expertise Authority trust everything really builds up to trust in in in my eyes it does right because because why why do you need to build to show your experience why do you need to show your expertise why do you need to become and build Authority well it's all so people trust that you can actually solve their problem they feel comfortable with it and they want to do business with you and and we're we're in we've been we've been in this era of trust for for years right I I I first did a podcast episode on this I think I called the trust and credibility code back in 2017 and we were the first ones really at scale talking about it back then because we saw how cluttered the market was getting how how everything was starting to kind of look similar and the same right when when you're a wholesaler or flipper or an agent and your primary message is pretty much plus or minus the same that your value proposition is pretty much the same versus the other guy so my value proposition is I can close quickly I can pay cash um you know I can close in seven days or less or whatever it is that's the same darn value proposition as 98% of all other wholesalers and flippers right if you're an agent in your value proposition is hey I can show you homes I can help do the paperwork for you and make this easy for you and I'll call and answer quickly and I'm here for you that's the value proposition of almost every other agent so the only reason then people end up choosing you usually not the only the major reason is because of trust they trust you yeah they trust you so we're going to dive in a bunch here I would suggest maybe we'll do another episode sometime on how do you stand out with your value proposition that'd be a fun one let me know uh in the comments box wherever you're watching this whether it's on YouTube or live here on Facebook would you want um us to dive into that deeply how do you create a value proposition that truly helps you stand out because that's number one but at the end trust is Major yeah that'd be a good episode I think I think that'd be a fun one to do yeah I was telling I was telling you before the podcast started like trust is the this is the most overlapping of the all it's the sum of the the E and the E and the a um but let's get into it we're going to give you like about seven to 10ish actionable examples of what to do on your website um the first one I want to jump into is transparency and we'll break this down into three different ways you can be transparent in your website but like the easiest one is contact info and for some people this might be no-brainer but I'll still see car members that don't have transparent contact info on their website um make your contact info easily accessible uh phone number email address on your website don't be afraid to put your email address on your website in addition to the contact form um if you're doing any cold calling if you're using multiple phone numbers add those phone numbers to the bottom of your website that only not that not only helps for trust but it also helps for when people Google your phone numbers you're doing cold calling someone's going to Google your phone number and you want them to find your website and one other thing is having a physical address that's a huge way to build trust like yeah you can run your business from home and you can do that uh but having a physical address having an office in town is going to add a a huge layer of uh legitimacy credibility y um yeah what's the next one Trevor dude on on that too so I I was pulling up a website because one thing that's really really important with the contact info is especially on a mobile phone a mobile phone making it really quick and easy for someone to tap your phone number so always have that phone number at the top of your site and always have it so it's really really easy for someone to go through and find it on a cell phone on a cell device yeah um one thing that that Dave Brown has done Dave you might be on this amazing uh let me share my screen really quick and I'll kind of talk through it is is number one by default carrot Tab contact info easy to find right but he's kind of taken it to the next level and he's built in even more information on his contact page he not only shows you know hey if you have questions ask us and give us a form to submit but he has the address in there like you said he has his phone number he has hours in there so it looks like a real business and then he's even got a Google uh his his Google Map link that links to that address which that can help with seo2 but if I'm popping in here and I see that I go oh it's it's this is probably a real person yeah street they're not afraid to hide behind it yeah exactly exactly sweet so another one we got uh and the note of transparency uh transparency about us page this is one of the ones that like unfortunately it's really common um I don't know if it's because people don't want to put into the work to create an about page or because they just are afraid of putting themselves in front of the business or maybe they think it's just all about the brand or the company name but at the end of the day people want to do business with people a good example of this both bis we talk about ballis every episode uh because he does this really well he's got simply sold simply sold is a brand but he's the face behind the brand and so his face is all over there talks about himself um another example of this uh let me share my screen real quick is uh Daniel Kong So Daniel Kong out of Hawaii uh does this really well and he actually writes about his uh team members on his website and thank you Bren um so he writes little bio for himself and everybody on his team he's got Daniel he's the chief Problem Solver uh Christina does the design Josh does the operations Amanda is the office manager Rose is the senior project project manager he's got a little bit of PR in there about him being featured on local news um a lot of you guys have teams and you're not leveraging them on your vout page like The credibility that comes with being a a team and a real operation versus just a solopreneur that's huge especially if it's not you showing to the house but it's Johnny or Jill on your team like have them on there and say like you hey Jill is the one who's going to be connecting with you okay are you on are you on our website right now yep just click about us you're going to scroll down you're going to see Jill she's right there you know she's been working with us for 5 years or whatever it is just having that there and and all and I've said this this data a million times once again I posted this probably originally back in 2017 2018 on Facebook and it blew up in this market is the top three it's usually number three highest most visited most clicked page of the entire website across all the websites doesn't matter if it's sellers buyers it's always the about page because after people uh check the box of does this company have a service that can solve my problem hey I have a house I'm trying to sell it or whatever it is yes it looks like they buy houses or they can they can list it and sell it uh then then the very next thing is like well how is this let let me understand the thing you know can I how is it different what is this thing how's it different than listing with an agent or if I'm an agent how is it different than other agents or you know whatever it is but then the next thing is like who are they yeah who the heck is is this company cuz cuz like I said guys unless your value proposition truly is different which most people's isn't and we'll solve that with y'all then the only thing they're going to base on is the trust part of it and a big part of that is who you are yeah I can't tell you dude even just working for carrot for a software company you think about how much this matters for a like a a real estate investor or an agent where they're local uh their brand their matters um their real person in their local market but even like for myself working for car as a software company how many people I've talked to they're like I just wanted to work with you guys because of the way you do business like they saw our about page they saw a photo of our team they watched part of a YouTube video and they're like I just like the way you guys do business I just wanted to work with you guys and then everything else comes after that it's like okay now how can you help me with my website if that if if we're speaking about that as a software company imagine how much that matters for you as a local real estate someone selling a $100,000 property versus buying a $100 a month software right the about page can like you can you can do a lot of things wrong on your website but if you don't have the about page Del in if you don't have a bio your values your the history the mission of your company um I mean the about page alone can sell someone and be enough to make a phone call you do a lot of things wrong you nail the about page you can get the lead and convert them 100% so if you don't take anything else away from this episode take some time to make your about page personalized get uh some values maybe a mission statement on there get a picture of your team leverage your team head shots of your team if you have them that will go a long ways and you do it once and you're not going to have to update that thing for for eons Y and and if it's just you great have a picture of you or you and your family we have a lot of really successful clients who are just them and it's them with their wife dog and kid yeah right it just shows hey I'm a real person and that's what we're after is as people want to know I'm working with someone who's a real person they seem like they're a good person and I clearly see why they do what they do right y yeah another one uh transparent process so I mean a lot of this is baked into carrot uh but how it works page that's clear and useful it's it's not just fluff but it actually tells them how the process is going to work what they can expect so it can take away the objection of like well what's going to happen I don't know how what they're going to do when I submit my information like after they submit their information into your website they need to know the exact Next Step so it's super Crystal Clear Y and and all all these are key so so they're key for conversion right but also when we're talking about eat that's from a Google perspective Google made that up so so once again we have to ask the question why are these important from the perspective of ranking well in Google well because Google wants to see people engage in a website they want to see people click on on a on a search engine result that's a CTR on on a on a search then number two they want to have people stay on a page they want to have people engage in the page you want to have people click through to more pages they want to have people become a a lead and the more those user actions that people are are doing and this isn't new this has been this has been in Google for you know better part of a decade just this last three to five years they've increased the the importance of the user actions yeah but I remember seven eight years ago we were doing the exact same thing that's why we have how it works pages about pages that all be that all came because we were seeing users interact in client's websites we were running tests and doing heat maps and we were going why are people clicking that how it works button way down the page a lot it was hot on the heat map let's bring it up here to the top that must be something they want let's get up to the top where more people are going to see it more are going to engage in it and part of those things are just standard across the industry now that people probably wonder like why do all websites even non-ar websites have about us how it works reviews you know things like that up top it's because we did the testing we made it standard in this industry and that's what Google wants to see yeah so if you're thinking get away without it don't like don't take that away from your website don't simp simplify it you need that on your website M yeah it was even further solidified with the Google uh with the Google API leak last week like how much clicks mattered like clicks into the website and clicks on your website how much that matters for uh ranking purposes so those onepage websites yeah we've all seen those right where it's one big old long page and it has navigation at the top but when you click it it just takes you down the page Scrolls down out yeah in in my eyes um and I don't have proof with this but in my eyes I don't believe that that's going to be rewarded this name uh uh from Google and also it can kind of confuse the message because now you have all that type of content on one page and it might be a little bit trickier for Google to really figure out well what do I show this for XYZ company name reviews do I show it for sell my house fast do I show it for best real estate agents in so those onepage websites guys where you click it and it keeps you on the page if you want to crush it with SEO and conversion that's not going to cut it and you a minite I've never seen a mini site or a one-page website rank for any like not even just real estate like any local service-based industry you're just not going to find it and I've seen people put work into like onepage websites and like look at this website it's so clean it's so simple as soon as I hear the words clean and simple I'm like oh I'm sorry you put a lot of work into that it's never going to rank dude like CLE clean simple usually not all the time but usually means your pockets are going to be empty too if you're a creative marketing agency or if you're Apple it's a whole different story but not for local service based businesses um uh what's the next one show you a real person have a real story of why you do what you do um anything to share there Trevor dude only thing I want to I want to pop up here and um BR if you can bring it my screen I I always look for inspiration outside of outside of whatever industry I'm Marketing in right and and I I look for those examples in in normal boring industries that are blowing up and going like why is that company doing so well right why are they growing faster than the other XYZ company and this was an example I found years and years ago I called Saddleback leather and Saddleback leather they make leather bags like um Satchel packs or whatever it is but they're they're really really high quality leather leather bag and they were blowing up I I saw them in a magazine the first time like a big old article about them about their entrepreneur saw them here saw them there saw the revenue growing really really fast and it's all about story and so when you go to their website yeah they have a great product but if you take their product picture and put it next to another leather bag they both probably would look good um but they dive into the story deeply on how they make their product like videos and up close pictures and show how their stitches are better and they show the Stitch of their competitors and show how crappy the Stitch is side by side they show the craft of it but on the story they don't just say sback leather we like make making leather bags we you know we develop the highest quality leather bag for you can use it for these uses and my wife and I started this company because we're passionate about blah and blah no they have a giant story on here and I urge anyone to just go to Google and Google search Saddleback leather and then go look at their story go find their about page yeah and you're going to read it and it's amazing this is good let I'll read this first line okay or were you going to read it no go for it okay yeah a hot wife two fabulous kids 14 randen Sons and Daughters a cool dog and a crooked uh Federal federali a crooked federali sent to kill me kind of makes up the Saddleback story and here's how it happened and then it goes through the whole thing and it and the cool thing is there's a bunch of pictures and like real photos right like actual real photos of things that happen and then it goes into how he found this bag in Mexico and it was like the best bag ever and he then he started working with them to make these bags and d d and now they have this amazing company that makes the world's best bag so how how can you do that as an investor or an agent like guys we're not going to bring just the things to you that are the oh everybody does these things so you should do this thing too we're going to bring the things to you on how you're going to stand how to help you stand out most of you aren't going to do this but the ones who do and the ones who have been doing the things we've been suggesting for years are the ones who stand out you know we showed this website a little bit ago Dave Brown we'll probably bring it back up here in a bit he does the things that we teach that others don't do and he really does them to the 10th degree and they and they work so you want to relase stand out guys take that about page take your story take your pictures and go how do I connect with someone so deeply and show them why I actually do what I do yeah and make it real right let's say you went bankrupt on it hey how did I become a a real estate investor you know and then just talk about your story it's like people want to know the dirt they want to know the drama fast food you know F fast food you know make what what is the rest of the story fast food teacher bankruptcy and a save right and then you walk through that hey I started out here then I became a teacher and didn't like that and then and did these other things I went in bankruptcy I had to be saved my house was foreclosed on it was a terrible pain and I actually learned about this profession where people buy houses cuz my someone bought my grandma's house and da I wanted to move out of the teacher profession to help more people in I've always wanted to help people I thought it was going to be through teaching but actually I found a way to do it this way cuz whatever it is like tell your story and show pictures it's going to wrap people in dude we just need to we should do a copyrighting storytelling podcast instead just kidding um if if you guys want to really nerd out on some of the stuff the copyrighting the storytelling go look up like Russell Brunson has really good Frameworks in his books any of Russell brunson's books on like the hero's journey or um oh I'm about to blank on his name story uh Donald Miller Donald Miller yeah Donald Miller uh story brand business I think his book is called but they both have really good simple Frameworks for telling story and writing copy that applies to things like about pages and simple on marketing even Facebook ads like all good copy pretty much follows one simple story structure or framework um movies follow the same framework every good book follows the same framework about a hero and their problem and how they overcame It Anyways we're going to stop ner out let actually let me show you one more example on a a really good about page that's like the best example of trust building I can think of because I came across it this week Keith my buddy I'm G to brag on you I think you might have updated your page uh you're about page recently or maybe it's been up for a while and I missed it but listen to this he says hi I'm Keith Sam C CEO and founder of kind house buyers I am a marketer turned house flipper I'm also a washing Washingtonian born and bred lifelong entrepreneur and taco lover and then in in a probably h2 tag like larger text did the world need another cash for houses company question mark so he's he's creatively working as SEO into the about and then the next line I'll stop here it says in an industry teaming with sleazy cash buyers and pushy salespeople I wanted to do a U-turn I wanted to create a company that put people first and profit second and then it was a rough beginning dot dot dot like just keeps diving further and further into story and it's his own story of real estate and it's like it's so different from what any other about page would look like but it doesn't matter like the moment you start telling a story you've got someone's attention so why does this matter for Google it keeps people on the page right if if Google sees you clicking a person clicking through that's a US user signal and they're staying on a page they're engaged and by staying it engages them to go to another page and then become a lead that tells Google this website is high quality it's it's it's a trustworthy uh website when it sees a pattern of enough people doing that so we want to Loop it back to that that when you do the right thing for the human you end up doing the right thing for Google okay where a lot of people try to game it and say I'm going to try to do the thing for Google and it ends up being completely disjointed not right for human or GOOG gole do the right thing for the human and then you'll end up doing the right thing for Google yeah time on page matters a lot y um okay so that that's it on transparency honestly man if yall do those things like you've done 90% of the work let's go through some other ones um trust Badges and certifications this is a big one and really easy to do um trust badges from reputable third party organizations pretty common ones are better business buay Trevor you you've shared your thoughts on the BBB you think it's a scam I would agree with you I think it's a scam as well and they're holding your credibility your reviews hostage unless you pay them money I think that's crap but people still look at BBB to see if you're legit legitimate business especially 55 and over right so it really depends what your target market is so if you're an HVAC um you know company and you're in a really young affluent area they really don't care about BBB right they're going to care about Google reviews Yelp things like that but if if you're if you're marketing to an audience that's above 55 um then you need to look and see well where do they look they're not looking on trust pilot they're not looking on G2 crowd right they're not looking at any of those areas they're probably looking better business peer on Google reviews and so uh and we have seen in our data as well we pulled the highest converting websites on a very consistent basis and we look at them and we say what's in common with these like we look at them with our own two eyes and ask those questions why are these converting better than the average that are lower than that and eight out of 10 in the last study that I looked at all had a Better Business Bureau or Google reviews badge up around the form at the top of the site 80% of them did when we looked at some that weren't converting as good let's say they were like in in the hundreds on on our list almost none of them had a a badge up there now ises that is that what means oh my gosh that's going to be the thing that's going to bump your conversion no that's just one of the elements yeah and and I think usually people that put that up there are just more thoughtful with their page and building credibility in general in the whole thing but yeah having that in there's big another thing too that some people use and Dave Brown uh on the website that we had showed earlier so now home buyers is using it but there's tools out there like fomo or proof or some other ones like that that shows up a little badge on the bottom that says hey um you know Mara from Illinois requested a cash offer eight hours ago those little things actually can work because it shows people that other people are engaging with the company okay I'm not alone right I I can trust the company because I'm just not alone with it um and also uh it it it shows that other people have gone first in it cuz people really want to be first you don't want to be yeah you don't want to if there's two restaurants and you're driving down the street right one restaurant on on the left and one on the right and let's say the one on the right is actually amazing food it's the best food in town okay but for some reason on this day who knows why it is on the left that parking lot is packed uh because a out of town baseball team came in and they didn't know any better so they went there and on the right it's not packed yeah if you had no other information to choose from I'm going to go to the left cuz it looks like it's probably better cuz there's more people there before me right it's the same thing here so making sure we have real customer reviews and testimonials um let me share my screen real quick and I'll just kind of I'll kind of show and and walk through uh we have our internal document that that we Ed to train our own team on certain things and so we have like good better best testimonials so I'm going to be to show you a couple examples here okay so the the best version of a testimonial is actually a testimonial that has a photo okay number one photo or video um I actually prefer photos but videos are amazing if they're the right stuff in the video it's a good video yep and it doesn't have and I'm not saying good as in highly produced uh I would I honestly prefer it just from a cell phone because it looks more real it's not all professional and fancy but there should be a photo or video number two there should be a headline above it that brings out the objection that is the objection that you help them overcome not this is the biggest mistake sry to cut you off it's usually like Martha's review or testimonial from Martha or testimonial from this address exactly no just the objection they're actual words and quotes yep exactly so there has to be a photo or video a short headline at the top that is the objection you help them overcome so someone can immediately quickly see their objection in someone else's success story then there needs to be below it where a lot of people will put like Marsha or Mara from Illinois now I want to put as much as possible about that client in there Marsha M Oak Street uh you know Oak Street house seller uh Illinois you Chicago Illinois yeah like literally put the street name on there because because the more that we put about that transaction the more real that testimonial becomes the the less information there is let's say that there's literally just a photo one line of text and it says Marsha for me I go H that might not be real yeah so we want to eliminate the thought that someone could even think that something isn't real yeah um and so if I were to go to a worse version of one I'm sharing on my screen right now this is one I grabbed from a site uh I'll just walk through it it has a picture of a house okay that's not bad but it's a house like anybody can go take a picture of house if you don't have a picture of of your client a picture of the house is just fine okay but then it has a big old block of text no headline I was able to sell my my home in this this is actually is is Keith but then just has Chris kis but what he does that's amazing down here is this bumps up big time he puts the address in there so the one savior on this whole thing is the address yep because now I go oh this is this probably is real yep right um so I I would add Chris M you know whatever it is um Tacoma house seller yeah or something like that I'm waiting for someone to to execute the idea we brought up on last week's podcast J Jo I know you're on here dude do this to your website put a map embed a map on your website and drop some pins on it of places that you've done deals in your community I feel like that would be so powerful put on yourage nobody's done that yet so please somebody do it so I can see it and then I'll share it on the podcast yep and give away the secrets and here here's two last things on this and we'll bum for the next topic so on on my on my screen I'm I'm going to talk through it I I show kind of like the worst variation of a testimonial I guess this isn't the worst but close to it no photo no video no headline to draw me in it says I sold the home to this company it does say the sale was simple we appreciated it we'd recommend them right it doesn't really go into any real objection we help them overcome no photo nothing then it just says Richard and jacine right so so that's something that Brady could have typed up right and that's that's what the prospect thinks so the more layers we out on it the better and there is a study that was done that really shows what things should you have a website to build trust that actually get people to engage in that website more when there's engagement it tends to lead to higher conversion and at the bottom uh by a factor of of about 115% less lower results is if you had no proof on the website at all it ended up being about 115% lower results okay that's crazy um but then if you go up let's say that there is press mentions with logos of press okay that's about in the middle you're almost going to double your performance from no proof at all to even just press mentions okay so you could we see on some of our clients websites where it's like mention on ABC and mention on this mention on the Boston Courier those are good but for this industry what people care most about is actually the client that you help so at the highest level the best performing is testimonials with photos right below that is testimonials without photos so even if you have a testimony without a photo it does perform a little bit lower but not a ton included in there guys so this is how important it is over double the performance from no proof up to testimonial with photos here's a here's another good thing I was just thinking of Trevor way you could leverage testimonials on your website so I think this is built into carrot see it even if not I've seen a lot of people use this on the homepage of their carot site but like um the different ways we serve people like how we help people you know in foreclosure uh XYZ scenario if you had a testimonial for each one of those scenarios and put it in that section I mean you can Al you should also put it on your testimonials page on your about page but like we help people in uh foreclosure and then bam there's a foreclosure specific testimonial yep like that's that's irrefutable like you're getting the lead at that point 100% love it that'd be powerful love it love it all right moving on um those were a lot of the big ones here's a here's a few more um this is super easy SSL certificate I just went to a website this morning from a person that has not switched over to carrot yet the most garbage website I've seen all year and it didn't an SSL certificate um a lot of times like people will just straight up bounce if you don't have like https this is already uh a thing you get with carrot so if you're remember you don't have to worry about this but if you don't have that you're going to bounce I mean you get a warning from Google that says this website is not secure like it does you're not getting any leads and that was years ago I I I can't remember how many years ago but that's one of the things we always try to do is keep people ahead of those those things so you don't have to have to know about it but yeah I think it was probably 3 4 years ago maybe might have even been before that where Google's like Hey we're going to start to treat this seriously that your site should be secure especially on mobile and so get it done um you can get an SS SSL certificate for maybe 50 bucks 60 bucks for a good one 100 bucks for a really good one and you guys get like the $100 version at carrot for free basically every year yeah awesome um well that's those are about all the the tips and hacks we have for you let's go through just a few there's G to be a little bit overlap with some of the tips we gave but a few trusted tractors uh things you can do that are going to erode Trust on your website or potentially turn people away I'm just going to run through these real quick if you have any questions put them through the chat um after we finish the podcast we'll answer a couple questions before we bounce uh trust detractors this is a this is a this one irks me man people put the live I even see it on really good care websites you do the live chat box and there's uh like a stock head shot of a gal named Sophia she looks like a Russian shampoo model like it's like like it's too perfect the picture is like AI generated and it's like chat with Sophia now and I'm like go to the about page and Sophia doesn't work there I'm like Sophia doesn't work for you guys this isn't real maybe that goes over some people's heads but I'm like there's got to be a way to like put a picture of a real person in a name yep and um if it's not live don't try and make it like people see through that if it's not live then don't say it's live just call it a chat um but put pictures of real people like if you want to see how this works like go to car.com go to our website like we've got a really cool live chat with like real pictures of our employees here in the states um another one slow website if a trust if a website's loading really slow the whole time like in the three five whatever seconds that slow website is taking to load someone's going like what's wrong what's wrong with this website is this broken is this like a is it a budget website is this legitimate I mean that's what goes through I'm I'm just sharing my own personal experience but when when a website takes a long time to load I'm like is this a legitimate operation because no legitimate oper or most don't have super slow loades and we we all have like our own our own internal countdown like whether we're thinking about it or not we literally go one two three four five that that's pretty much what mine is it's like 5 seconds and then I'm out and um I was running a bunch of page speed tests uh this last week or two cuz every single quarter we always like benchmarking against other options in the market and then we're always like well how do we keep our clients ahead right sometimes we're way ahead sometimes we're a little bit ahead but we're always aiming to be ahead and I ran some tests on so there are things you have to do if if your site's showing an 88 on performance score for desktop there's some things that you can do probably compressing images and things like that we have resources for you but this is a full-blown um let me bring this over Braden so uh this can be shared in the screen CU this would be pretty cool this is a full-blown um website dialed in forio like, 1500 words in the page this isn't a landing page with nothing on it okay uh 98 performance score and desktop 100% on on SEO 100% on on best practices 96 in accessibility there's a few things we could change in the copy of that page to get it up to up higher but that's that's about as high as you're probably going to get with a page with bunch of photos and one to 2,000 words on it that's styled in for SEO now if you want to talk like conversion on PPC I was ran I was running some other ones as well and I launched using our PPC uh landing page tool and I'm just going to show this one really quick because this one I was like I was like can you get a 100 can can you can you get a 100 performance score yeah you can oh yeah you can so uh on carrot anyway you can and so I launched this on on a landing page on the exact same side I just showed you before but I use our landing page tool and this is a low content page it has a couple photos 500 600 words but it has 100 on the performance score 100 on SEO on a landing page guys most landing pages never have 100 on SEO 100 on best practices so this is why we focus on it because it helps you build trust helps you stay ahead of the game y'all and you guys can do the same thing awesome if your carrot site's not not nailing it there pop in the in the community uh go to community. car.com and we'll help you and guide you and uh get it fast but the platform itself is there for you yeah and if you want something faster too like definitely plug in the community if you want to get a quick side audit go to car.com sitey audit yeah car.com site- audit and get a free site audit but pop in the community we'd love to help you um a few more trusted tractors before we wrap it up uh not having https we already talked about that uh not having stock images or excuse me having stock images not having local images to your Market if you're doing business in Texas and somebody sees pictures of like like I don't know old brick buildings like really old school building something recognizable on the East Coast or even vice versa like that's not going to fly if you're doing business in Phoenix or in Arizona like there's a very specific type of house you really need local images some markets like in the midwest you might not be able to tell not not as critical but you still need them and there's also metadata in those photos that you've taken on your phone that Google's going to pick up on it's going to be recognized in the website but have stock im or oh my gosh I'm going to mess this up so many times have local images local to your exact Market the neighborhoods you work in not the stock images that yeah in my belief with people like if there's people in it I you wave of magic W this is ideal if there's people in it it's people that are actual real people that you've done business with or you or your team or something like it's actual real people that are involved in your company in some way D just bring your wife in the car with you drive around some local houses in your neighborhood and just like hop out of the car and have your wife take a photo of you thumbs up in front of a house I exactly yep why not and we dude we we did that recently with with an HVAC uh company so bring this one over I'm going to bring this one over the screen I'll just kind of describe it is they didn't really have any any good photos that were going to be good ones for that hero section and you want to kind of show the brand you want to show people a lot of HVAC companies or home services companies they show the truck right it's like the main picture is the truck it's like people could give a crap about the truck cuz they already see your logo up there what they care about is the people are these people good are they clean are they professional they want to see happy smiling customers and so we actually got them out here they're here local to Roseberg and Braden had shot a bunch of great photos of the real people cuz on their previous site they had all stock photos yeah it's like no we need to get the real people in this thing and it's going to bump up conversion trust yep that's a biggie uh here's another one and my man that we talked with earlier in the week that you're working on moving your website over to Carro with concierge I'm sorry for calling you out if you're listening to this but we love you and we're excited for you to get more leads and have a really high converted website but having a nonprofessional email addresses like just using your Gmail address or an AOL email address people see that on your website they're going to wonder why isn't it the same as the domain dude what's worse AOL or hot mail which which one Bray I think Yahoo beats them both what Yahoo beats them all some people are still holding on to their Yahoo email addresses yep um yep yeah what was your this is nothing to do with anything we're talking about what's what's your favorite personal email address that You' used in the past or that you've seen I guess you don't dude we we see a lot of them in carrot that are pretty darn wild and inappropriate there's probably some I could not and should not say where like the customer came in embarrassed because they had had they had to make an adjustment in their account and I'm like they're like I didn't realize that that the username I put in there was actually going to show up on the on my URL and it was going to be there forever I'm like well yeah it's going to be until you add your own EUR no but there's yeah there's there's been some pretty good ones my favorite was I used to have in I'm showing my age here Trevor I'm showing my youngness but good Lincoln 71 it was good Charlotte and Lincoln Park like why don't think your favorite bands and mash them in your email address I've had the same ones because I I had the same email on Yahoo versus Gmail yeah and when I originally made mine it was t m o c k cuz I made it when I was like 13 or something and there's there was a DAT line NBC thing saying there's internet stalkers it's like never have your kids use their actual last name otherwise they can stock them and find them so I miss spelled my last name on purpose on there okay now I know the story okay get and so still today you know now I'm 42 or whatever uh I still have my last name purposely misspelled on my primary email and that was just confusing and you miss emails because yeah I have to describe it to people it's like yep I know it's spelled wrong Miss Banker lady I promise it's my email I don't want to get stocked sted by it's awesome okay enough of attention don't use your Gmail AOL Yahoo you get it uh hard to find contact info don't let your contact info get buried in the footer in in the footer in the footer I'm sorry guys don't let it get buried in the footer make the contact info really easy to access uh another one is fake looking testimonials um screenshots work really well screenshotting Google reviews Facebook reviews photos videos like we've talked about and then the last one is super basic it's typos like typos on your website y we have grammarly now grammarly is free there's no reason for this throw your copy into grammarly or get the add-ons so it you know the Chrome extension so it detects it automatically but use grammarly if you haven't heard of it or seen a commercial before it'll take away your typos uh because people are going to question your legitimacy but I know it's not a sexy one but it matters so that's all I got anything else we left out Trevor dude no I I I think kind of wrapping this eat series you know what what we want people to really think about and recognize is is there's there's a lot of conversation about how much is Google really using e guidelines to determine a ranking right there's a lot of conversation about Ai and how AI is going to be changing search um you we've been casting vision for what we think search is going to look like for years it was probably four years ago I think it was around Co I did an episode of the podcast where I cast vision for what I thought search is going to look like and the crazy thing is it's starting to kind of get there and the prediction was that that I feel the best experience for a Searcher is not to do a search and have page after page after page of things I have to sift through yeah that that that I feel and I said this four years ago that you're going to get one result that then if that's not it it's going to say like show me three more something yeah okay now why is this and this goes back to trust because the reason search engines have not operated that way so far is cu we don't trust that the result that they give me if they give me one result is the right one for me so we like to sift through and search yeah okay so your prospects are the same y'all while Google is finding ways to use AI to make a trustworthy answer the reason it still has all the things below it is because we still don't trust that that's the right answer so I still want to then go through and look at the things for myself so your prospects are doing the same thing they're doing a Google Search and and that's really for like information based searches right now I'm sure they'll expand it but when we look at I sell my house fast or best real estate agents in or best sushi in or best H they're not doing AI summaries in those right now right they're not yeah I talked about this in the newsletter last week which if I think you know s selfish Shameless plug if you're not getting the newsletter go to car.com blog subscribe to the newsletter because this is where we nerd out and go a little bit deeper on some of these topics that we talk about on the podcast but anyways I mentioned this in the last newsletter uh because Google's heading more towards like AI summaries and feature Snippets um and so I think it's really important to pay attention to how you're optimizing your content for uh featured Snippets and and giving really clear and clean bite-sized uh answers I mean that's just good practice in general outside of SEO but anyways my whole point was yeah Google is not doing AI summar yet for your money your life topics so real estate they're not doing AI summaries for Real Estate not right now at least and it's all about trust it could change next week who knows but exactly it's all about trust we don't trust that they're going to give us the best result and so the reason I think that's important is in general we all make decisions based off of do I trust that this is the right thing for me yeah and for you as an investor agent HVAC Home Services whatever it is we have to ask that question we can't assume that they know the things that we know about our company we can't assume that they know that I've worked with 500 people just like them we have to show them we can't assume that they know why I'm passionate about doing this or that I've never not closed the deal on a contract we you on property we put under contract we can't assume that they know all those things so we have to do our best to show those bring those out front and really build that trust those who build the most trust in the markets are going to win um and it's been like that for years it's getting more and more and more important and I think those who build the most the most Trust online are going to win when Google search to narrow that those search results down and I think you're going to see some sort of AI summary hey here's the top three ones in the market and it's going to be based off of trust factors usefulness in the website do you have Google reviews when people land on that website are they finding it useful are they bouncing around are they staying on it are there press mentions and backlink profiles are going to be important on there but not a million links like the good ones yeah so AI is here to stay and those who build the most trust are going to win that's a good summary it's a good summary well this has been a fun series thanks everybody for listening if you have any questions uh put it through the live chat and we'll answer it in just a second if you're listening to the podcast uh join us next week in the community every Thursday at 11:00 a.m. except for next Thursday we're doing carrot Summit so go to carrot.com Summit we're doing two whole free days of live streaming uh we do this completely for free and I'm really proud of it because we do something for free where others are charging hundreds if not a couple grand for something of this value in our industry we're doing really actionable breakouts where we'll teach you how to dial on your carrot site how to how to increase conversion on your website how to get a some leads where some of the best investors in our industry are going to get their leads what kind of list to pull a million things we're doing a whole lot it's going to be really solid content so get a free ticket car.com Summit um and we're going to see you there it's going to be a blast dude I'm I'm excited about it man you've been putting a lot of work into it so guys show up share it with the friend and we will see you next week sweet all righty and we are back to wrap it up it looks like we already answered the questions that came in uh through the show and through the Facebook group this week uh shout out to Beth on the team she's been really awesome resp Community dude Beth I know you're listening to this we so appreciate you community would not be the same without the the love you bring to it so thank you yeah well I appreciate it we've already yeah we've already answered the questions uh if anything pops up put in the community Beth or myself which Trevor one of us will get to you and answer your questions uh but thank you guys for tuning and we'll see you next week we'll see you at the summit aw thank you all right