Lecture Notes: Introduction to B2C Marketing Tools by Joshua from Bursium

Speaker Background

• Joshua, former real estate agent (5 years) and mortgage broker (8 years)
• Experience in compiling lists and marketing campaigns
• Introduction to Bursium's B2C tools for real estate and finance marketing

Overview of Version Reach Tools

• Target audience: real estate agents and financial service providers
• Subscription model: 12-month agreement
• Capabilities:
  • Omni-channel marketing
  • Direct mail, outbound calling, email campaigns
  • Social media targeting and audience segmentation
  • List creation from scratch

Key Tools and Features

Contact Append Plus

• Provides multiple phone numbers
• Household or individual level matching
• Pricing based on tier and volume

Demographic Append

• Additional tool costing $50 per month
• Uses existing category matches

List Generation

• $50 per month add-on
• Allows creation of targeted lists using filters like age, gender, income, etc.
• Free trial available

List Insights

• Free with service
• Provides visual demographic insights into lists

Pricing Structure

• Tier-based pricing
• Tier 1: $300 per month for 15,000 category matches
• Additional tools (e.g., Demographic Append, List Generation) are $50 each
• Overages priced at four cents per category match

Practical Application

• Example: Targeting real estate in Plano, Texas
• Filters: zip code, home value, equity, credit score
• Project organization for tracking lists and data

Advanced Features

Demographic Append

• Provides deep consumer insights
• Segmentation by interests, political affiliations, etc.

Online Audience Append

• Converts data into hashed format for social media platforms
• Integration with Facebook, Google, HubSpot

Strategic Advantages

• Comprehensive understanding of target audience
• Specific marketing to lifestyle interests
• Potential to increase effectiveness of listing presentations

Conclusion

• Bursium's tool provides a competitive edge in marketing
• Encourages use of trial to familiarize with tools
• Open invitation for personal demos and further inquiries