Printify Webinar: Brand Building in Print on Demand

Introduction

• Host: Printify Webinar
• Special guest: Starla Moore, POD and Etsy Superstar
• Focus: Brand building in the print-on-demand business

Participants and Interaction

• International audience participation from El Salvador, France, India, USA, and more.
• Live Q&A session planned at the end of the presentation.
• Interaction through chat with emojis, greetings, and location sharing.

Prizes and Giveaways

• Prizes include a Printify hoodie, personalized mug, and Printify sales credit.
• Trivia question and coupon code giveaway during the event.
• Attendees encouraged to stay until the end for giveaways.
• Details on how to enter coupon codes in Printify accounts.

Presentation by Starla Moore

Introduction to Branding

• Branding is essential to business; it's more than logos or colors.
• Importance of the psychology behind branding: how branding affects human behavior.
• Common misconceptions about branding.

Audience Participation

• Audience asked to relate their experiences with branding.
• Scenarios to identify current understanding of branding.

Core Concepts of Branding

• Branding is about creating a mental space in consumers' minds.
• It's about how consumers feel and perceive the brand.
• Importance of emotions and psychology in branding.

Elements of Branding

• Things outside your control: consumer's pre-existing feelings, external opinions.
• Things within your control: pricing, packaging, marketing, customer service, and more.
• Consistent interaction with potential customers to build a strong brand impression.

The Psychology of Feelings

• Feelings as shortcuts for the brain to make quick decisions.
• Neurons that fire together wire together – consistency is key.

Branding Strategy

• Visualize your brand as a unique planet.
• Define the characteristics of your brand's planet: people, lifestyle, aesthetics.
• Use Pinterest boards for visual inspiration and cohesion.

Building a Lifestyle Brand

• Create products that fit into the lifestyle of your target audience.
• Emotional connection with customers enhances the perceived value of products.

Consistency and Longevity

• Consistent branding helps occupy a permanent space in the consumer's mind.
• Emphasize a cohesive, consistent brand image across all platforms.

Tools and Resources from Starla

• Free resources package including SEO guides, marketing calendars, customer service strategies, and more.
• Access via Starlaiscool.com.

Additional Tips and Q&A

• Open invitation to join Starla and the host for additional Q&A sessions.
• Emphasis on learning and applying branding strategies for long-term success.

Conclusion

• Encouragement to implement discussed strategies and resources.
• Reminder to subscribe to channels for continued learning and updates on future webinars.
• Ending with thanks and looking forward to future events.