Overview
This transcript is an advertising script promoting Lucky Strike cigarettes, emphasizing their taste and quality through catchy slogans and descriptive language.
Taste and Quality Claims
- Lucky Strike cigarettes are highlighted as providing better taste due to fine, good-tasting tobacco.
- The tobacco in Lucky Strikes is described as “toasted” for a cleaner, fresher, and smoother flavor.
- The experience of the first cigarette of the day is portrayed as especially enjoyable, with added pleasure if it’s a Lucky Strike.
Slogans and Messaging
- The ad encourages listeners to “light up the lucky light of time” and “be happy-go-lucky inside of time.”
- Listeners are advised to choose “policies that you like” and to pick Lucky Strike for themselves or their team.
- Multiple slogans are used, including “light up the Lucky Strike right now” and a play on “night happens lucky.”
Encouragement to Purchase
- The script urges listeners to buy Lucky Strikes the next time they purchase cigarettes.
- It asserts that Lucky Strikes can be “depended on for better taste.”