light up the lucky light of time be happy-go-lucky inside of time policies that you like light up the lucky strong relax the first cigarette of the day man how good that tastes and if it's a lucky it tastes even better you know Lucky's can be depended on for better taste because they're made of fine naturally good tasting tobacco tobacco that's toasted to taste even better yes it's toasted to taste better cleaner fresher smoother so next time you get cigarettes get better tasting Lucky Strike for the team that you like light up the Lucky Strike right now night happens lucky