Lecture Notes on Keyword Research and Listing Optimization

Introduction

• Continuation from where the last session left off.
• Task: Conduct keyword research using Helium 10 up to the Search Frequency Rank (SFR).
• Open floor for questions about keyword research.

Keyword Research Using Helium 10

• Search Frequency Rank (SFR): Important for obtaining real Amazon data.
  • Amazon India: Around 300,000 searches.
  • Amazon.com: Around 3 million searches.
• Data Download: Example shown with February data having around 268,000 rows.
• Understanding SFR: The lowest ranked search has the highest SFR value.
  • Example: "Shoes" has a high search frequency.

Brand Analytics and Product Research

• Brand Analytics: Monthly and weekly data download options.
• Uses for brand analytics data:
  • Keyword research.
  • Product research using different methods.

Keyword Verification

• Ensure keywords have significance by verifying them against Amazon data.
• Methods to compare and find the rank of keywords using Excel and VLOOKUP formula.
• Filtering irrelevant keywords to focus on those with higher search volume and relevance.

Filtering Keywords

• Sorting and filtering to reduce data from 5000 to around 150 keywords.
• Use of VLOOKUP to match with brand analytics data.
• Further filtering using search volume, relevancy, and competitors' rankings.

Finalizing Keywords

• Aim to shortlist keywords to around 150-200 for final use.
• Filtering out low search volume and irrelevant keywords.
• Importance of search terms in narrowing down the final list.

Writing a Listing

• Creating a listing with Helium 10's Scribbles and Frankenstein tools.
• Strategies for writing effective titles and descriptions.
  • Use of canonical URL for SEO and visibility.
  • Importance of having the correct sequence and keyword placement.

Title Writing

• Canonical URL: Use hyphen to fix canonical for better Google search visibility.
• Importance of starting with the main keyword in the title.
• Consideration of title density and competitor usage.

Bullet Points and Descriptions

• Use ChatGPT for generating bullet points and descriptions.
• Incorporate keywords into bullets and descriptions.

Questions and Discussion

• Discussion on Helium 10 vs other tools.
• Addressing issues like title changes, canonical URL adjustments, and product variation challenges.
• Emphasis on practice to master keyword research and listing writing.

Next Steps

• Continue with bullets and detailed descriptions in the next session.
• Discuss creative aspects of listing and move to campaign setup.

Q&A

• Addressed various questions from attendees regarding listing optimization and keyword strategy.

These notes are designed to recap the main points discussed in the lecture, serving as a guide for students to understand the process of keyword research and listing optimization on Amazon using Helium 10.