Summary
- The session covered a detailed walkthrough of the speaker’s app ideation and App Store keyword validation process, including several real keyword research examples.
- Strategies for uncovering low-competition, high-popularity keywords using the Astro tool were demonstrated, with direct commentary on app monetization models and practical ranking considerations.
- The speaker discussed multiple app ideas—both those worth pursuing and those better avoided—providing real data and rationales for ranking and monetization decisions.
- No collective decisions, assignments, or attendee discussions were present, as this was a solo instructional presentation.
Action Items
(No action items were assigned or discussed in the transcript.)
Idea Generation & Initial Research Process
- App ideas are commonly sourced from everyday problems, personal needs, and recommendations from friends or family, then documented in Apple Notes.
- Before moving forward, ideas are validated by researching App Store keywords to target those with strong search demand but low competition, aiming for organic (free) downloads.
- The Astro tool is used to analyze keyword popularity (search volume) and difficulty (ad competition), helping prioritize ideas most likely to succeed without high acquisition costs.
Example App Ideas & Keyword Validation
- “Playlist Transfer” (for moving playlists between Spotify and Apple Music) emerged as a promising idea: popularity of 33, difficulty 25—judged as a strong candidate for moderate monthly revenue.
- “Music Transfer” was rejected due to high competition (difficulty 78).
- “Debt Snowball” (debt repayment tracking) had only moderate popularity and a possibly misaligned target market, but could still rank if keyword is used directly in the title.
- “Insta Followers Tracker” had very low popularity; not pursued.
- “Shadow Work Journal” demonstrated a reasonable popularity (21) and achievable ranking with a recurring subscription model—seen as a viable idea for further exploration.
- “Black and White to Color” (AI image colorization) showed considerable competition but has decent popularity; a weekly subscription model suggested.
- “Procrastination” and related app ideas (timers, tips) mostly rejected due to strong existing competition and insufficient search demand.
- “Running Interval Timer” was confirmed as a previously built, successful app, ranking well and attracting approximately 377 downloads monthly.
- “W Timer” surfaced as an unexpected opportunity with good search demand and low competition, though further research is required to clarify the use case.
- “Fake Message”/”Fake Text” were deemed too competitive and low value, but may be worth minimal effort for testing.
- “Auto Clicker” had strong search volume but high competition; technical and user expectation limitations noted.
- “Click Counter” identified as an easy-to-build app idea with moderate search demand and relatively simple feature requirements (session saving, reporting, timing features).
Decisions
- Focus on App Ideas with Low-Competition, High-Popularity Keywords — The rationale: organic growth is more achievable and cost-effective by targeting search terms with favorable ranking potential and meaningful demand.
- Reject App Ideas with High Competition and/or Low Popularity — Direct examples included “Music Transfer,” “Insta Followers Tracker,” and some “procrastination” keyword combinations.
Open Questions / Follow-Ups
- Further investigation is required to clarify what users are seeking with “W Timer” and refine app requirements if pursued.
- No assignments or deadlines were discussed, as this was a non-collaborative tutorial session.