the most common question that I'm asked is how do you get apps ranking in the App Store how do you find keywords how do you find ideas well I'm going to show you exactly my process I'm going to give you examples of apps and ideas that I've come up with I'm going to show you how I will validate those app ideas and whether or not I will turn them into Apps you're welcome to steal these ideas just make sure you tag me and show me once you've developed it so we can all bask on the glory of your app development [Music] [Applause] [Music] prowess coming up with ideas is pretty straightforward pretty simple the the best ideas that come to me are just recommendations from friends from the kids or just daytoday in my life I'm like I'd like to download an app that does this particular task I'll make a note of it so I'll open up Apple notes and I'll make a note of any ideas that come to mind and then once I've I've come up with the idea when I'm in front of the computer I will start researching keywords that would be used to download the app this has worked well for me I've been able to grow a business to generating $100,000 projected this year maybe more and I've been developing apps now for 4 years and over that time made a lot of mistakes and I guess these are the tips that I wish I had have known right from the beginning for me the most important aspect of validating idea is to determine whether I can get free traffic free people downloading the app try to Target keywords in the App Store find keywords that people are typing in to search for the app and I'm looking for those keywords that are low in competition but high in popularity and one tool I use to do that is this Co tool called Astro so you download Astro and once you've set it up all you have to do is just enter one of your apps into Astro it's as simple as that so now we've got the app sitting in Astro and we've got a list of keywords that we can start targeting so these are some real examples of ideas in my ideas folder that I want to research and just show you my my process so recently I converted over from Spotify to Apple music and I was looking for an app to transfer my playlist so I've got like 10 years of music on Spotify and I just wanted to see if there was a way to easily copy my playlists over to Apple music and I made a note what I searched for so I searched for export Spotify playlist Apple music and some of the recommendations that I came up with was like playlist transfer first of all straight away what we see here is we have the keyword playlist transfer it was updated 4 seconds ago that's when I added it and we've got the popularity and the difficulty here uh I believe the way the Astro works is it pulls data from Apple ads and it determines popularity and difficulty based on the bidding and how many people are bidding on that particular ad so it's a good good way to gauge how many people are targeting those specific keywords and how many people and how popular that keyword is how many people are searching for that keyword so in this case we've got a popularity of 33 and a difficulty of 25 and in my view that that's pretty good ratio so a difficulty of 25 is achievable to rank in the top 10 spots and a popularity of 33 means that there's a substantial number of people downloading the app not huge amounts but this is a good app that could generate $500 perom uh per month somewhere around there some of the other ideas that I came up with was like music transfer so we'll plug in music transfer and we'll see what that keyword does so you can see here that music transfer has there a similar sort of popularity 30 but a difficulty of 78 so that's going to be a lot harder to rank when I'm when I'm targeting the keywords for this particular app I would Target playlist transfer over music transfer there's a cool feature in Astro as well that you can get some recommendations some suggestions on keyword wordss add selection so we're going to add some more keywords to the mix to see which keywords we could rank for so song transfer lower popularity and a higher difficulties once again playlist transfer seems to be the leading keyword that I would Target there transfer Spotify to Apple music very difficult wouldn't even bother targeting that one not much for a payoff there either so I'm going to research the next app so one of the strategies that I've used to combat my debt is a a a terminology called debt snowball debt snowball is that process of you pay off your smaller debts first and you make your way to the bigger debts so you sort of think to yourself that the best way to clear off your debt is to Target the big ones first the problem is in my situation I had debt collectors calling left right and Center so a lot of those debts were for smaller amounts but I had the bigger amounts that I had to pay off too so the debt Sall method is basically targeting those smaller debts first get them out the way each time a smaller debt is removed you get another debt collector off off your back so starting with the smaller debts first moving up so I can see here that the popularity is quite quite uh somewhat popular um with a a medium sort of difficulty range ranking and we've got no recommendations here it it could it could work so this is one that I would not spend a whole lot of time booing the app for the popularity not that great of a popular app also the target market are they are they are they going to be subscribing to an app if they're paying off debt not quite sure so it might be one that I would that I would hold off but the interesting thing I wanted to show you is um even if the difficulty is high that means there's a lot of people targeting those keywords for for ads but let's say you're doing App Store optimization and you want to Target those keywords you can see here that the keyword only really shows up once in the title of the organic results and it ranks number two so if I was to create an app called debt snowball and include those key words in there I although the difficulty is quite High I think I could rank in that top top spot up there somewhere between 1 2 3 or 4 I reckon that's a reasonable place to land because I would have the keyword de snowball in my title and description that's the keyword that I'd be targeting so I'd put that on my list of maybe have Deb snowball then I put in there my ranking so it's 19/50 that gives me a night idea at a glance next one insta followers tracker let's have a look at that one popularity is seven and difficulty is 52 I I wouldn't even touch that um not worth it even if I do get it ranking a seven not not a very fun one to to work on Shadow work Journal now this is an interesting keyword because we've got a difficulty of 21 uh popularity of 21 difficulty of 56 and we've got only a handful of apps actually targeting the keyword and basically a shadow work Journal is like a new age type um like it like it's it's an exploration of your darker side or of your past past issues and it goes through in a healthy way it it's all the rage on Tik Tok for a while there and there's some books that have being published about Shadow work could be an interesting one to rank for if I was to build an app for shadow work Journal uh I think I could rank that in the the top five popularity 21 I think that is a reasonable amount and the people targeting people looking for this sort of app this sort of advice this is life changing and life affirming type stuff when you get it right so a subscription a Weekly subscription a monthly subscription or annual subscription would work really well and with an app like this I would have an ability for someone to engage with the app and have prompts to sort of work through and I think that would be a good money maker I've made apps in this space in the past a Tarot app uh which did really well and exit ended up exiting that one Shadow work journal and what we say 2156 let's have a look at black and white to color pretty simple easy app to make you can colorize an image using AI I think that's really good use case for AI you put in an old black and white picture and very easily restore restore the image the popularity 22 difficulty 53 not many people are targeting that exact keyw kind of black and white colorization black and white color black and white color they're targeting the keywords not a direct match but they're targeting it and quite a few rankings in there I think that's something that could rank like again I think there's there's some big players so Lightroom is in there some big players in there you'd have to be quite well established to get in the top 10 but there good volume uh good popularity basically what I would what business model for that which would work well is to have a Weekly subscription model because people that are looking to convert image black white image to color might be looking for a once off or just a couple of images or might be looking for a a long-term solution but a Weekly subscription would work well with that one black and white to color 2253 procrastination let's check that keyword out procrastination is a interesting keyword because it's more of a action that someone's wanting like it's very obvious what someone wants to do I want to stop procrastination stop procrastination has oh it could be an app that has some tips on on overcoming procrastination some procr ination timers I wonder if procrastination timer is a thing cuz that's what I would type so let's say um yeah no no one searching for procrastination time it's a difficult keyword not even worth pursuing stop procrastination looks promising I don't know it it'll be somewhat challenging to get in that top 10 there's already some people targeting those exact keywords one thing if you have a look here so we've got the stop procrastination exact keyword match quite a low ranking actually so I wouldn't I discount that one so the stop procrastination my concern here is these are direct exact match keywords I'd expect them to be up higher which means that these these apps already have a pretty stronghold on related keywords I think ranking seven on that list is achievable um I wouldn't spend a whole lot of time on building an app that does this maybe just a simple procrastination timer some tips I don't [Music] know running Interval Timer running Interval Timer running distance tracker run distance tracker difficulty too high on those ones running into full timer so if you have a look at this this is a direct keyword match running Interval Timer this is a keyword that has a popularity of 19 ranking in fifth position and that's actually my app so I can show you how much traffic it gets gets about 377 downloads per month so over the last 90 days 992 so that's one that I've built because cuz I felt like I could rank for it so I'm going to put it onto the good keywords list running running Interval Timer 1951 W timer uh W timer just came up in just some keyword research this is not really a keyword that I've used it came up when I was researching my Run Tracker app so we'll have a look to see what what is a w timer uh smart W timer is a simple and easy to use timer for all common functional fitness doesn't really explain it that does it explain so guess it's workout of the day so it's a it's a timer for across all the apps this W timer looks like a keyword that yes so someone's targeting W timer they're the only one up there targeting as a direct match you got W recorder and timer and there's good volume so this has 50 4,000 downloads a w timer would be something that I would inject time into and get it right um there's people searching for it it's not too competitive it's pretty simple app to build you would track times do a bit more research on what a w timer is I don't know what a w timer is to be honest and start targeting that keyword to make an app that fills that purpose there's instantly um the ability to track your to to log results so you have a history of how your timing has gone straight away there you've got someone locked in if they've using the app for a month or two they want to keep using your app because it's more difficult to transfer to a different app so subscription would work really well there um in my keyword research I found these keywords like these fake text and fake message I think these are like those um notifications that pop up so you can you can schedule a text or a call fake text look it's it's much more competitive now 58 competition I wouldn't bother fake message Fake Messages Pro I like maybe maybe if it didn't take you too long to build um there's an opportunity there wouldn't spend a lot of time on that uh this Fake Messages Pro not a lot of uh ratings quite low like 2.1 Stars no wonder it's quite low in the rankings um not a lot to compare to I think making an app called fake message you could rank that pretty high up there could possibly get downloads I wouldn't bet a whole lot on there would be worth sort of checking out if that's a path you wanted to go down so we got fake message 3461 Auto clicker so my son plays Roblox and he has an auto clicker for opening up gifts and I thought to myself wonder how easy it is to make an auto clicker for iPhone turns out um kind of difficult but there's one way of doing it where a lot of these apps have a a web um like a web container and then it just emulates clicking through a JavaScript action but there's an opportunity here for um like a massive opportunity to click to create an auto clicker and these Auto clickers um they're getting good good volume rankings aren't as high as what you'd expect I think the issue with these is people are expecting to be able to use an auto clicker in an external app the auto clicker you only have control of what's Happening inside the app that you're working on so like a a a website or um or something like that so if you can get it to render inside of a web frame then you can create an auto clicker in there and I did a little bit of research chat GPT gave me a basic sort of bit of code that could be used to determine the XY coordinate to click on so the user could load up a website say click here click here every 2 minutes good opportunities there be prepared for some bad ratings because people aren't necessarily looking for just the limited use case of an auto clicker inside of a website Auto clicker 6637 pretty good that's so far the most popular keyword that we've that we've found and you can see here like huge number of ratings on all of these that are targeting these also um I think difficulty would be a bit High than you would expect um so I might put a question mark could be difficult because everyone's targeting that exact phrase keyword quite well established and on the same path there's need for just a click counter so click counter is when you have an event and you need to count how many heads are coming in a door you just want a simple way of just being able to click click click and it just counts each time you click pretty straightforward pretty easy to build so click counter let's have a look yeah so easily be able to rank for the keyword click counter one person is already targeting that keyword uh tally counter is another word they're using let's see tally counter yeah so tally counter and click counter pretty good A lot of people already targeting the keyword tally counter so interestingly I think um the keyword click counter has somewhat uh like not as popular but I think you could rank quite easily for a keyword called click counter so I think people that are looking for a click counter are people who are running an event um have some Expendable cash to to have something that tracks it properly some differing features I can think of top of my head you have a click counter be able to save your session be able to come back to it the next day and continue clicking um be able to email the results or collate the result or even say frequencies so you click how many people are coming through the door and you can say at at 3:00 it was the busiest time three people per minute were coming through the door yeah could be could be a good app so I'm going to include that in my short list click counter and we said that was 2845 so that's an example of how I do my keyword research and hope that's been useful if if this sort of content works well for you give me a thumbs up And subscribe and we'll go from there [Music]