Lecture Notes on Website and Blog Management

Main Topics

• Niche research and topic selection for the website
• Keyword research and website setup
• Theme installation on WordPress
• Content writing and adding content to the blog
• User interface and layout design
• Enhancing user experience

SEO and Website Promotion

• Off-page SEO and website promotion
• Monetization models like Amazon affiliate and Google AdSense

Google AdSense

• Introduction to Google AdSense and its functioning
• Difference between Google Ads and AdSense
• Sign-up process for AdSense
  • Sign-up with Google account
  • Providing basic information
  • Providing the website URL
• AdSense account approval process
  • Website complying with Google AdSense policies
  • Approval email and time period

Functioning of AdSense Model

• Generating code for ad display
• Placement of ads on the website
  • Automatic and manual ad placement
• Revenue generation through AdSense
  • Revenue from ad clicks
  • Advertisers' payment model

Advantages of Google AdSense

• Interest-based ad display
• Presence of quality advertisers
• Potential for different niches

Points to Remember

• Compliance with AdSense policies
• Source of traffic and its impact
• AdSense alternatives like propeller ads, media.net

Other Important Information

• Historical context of AdSense (launched in 2003)
• Impact of niche, topic, and location
• AdSense's trust factor and advertiser network

These notes will be helpful in understanding various aspects of website and blog management, especially for those who want to set up a monetization model for their website. It's important to effectively implement what you've learned and consider the website policies.