Assalamualaikum warahmatullahi wabarakatuh Today we want to present our discussion about Starbucks Before we start, let us introduce ourselves My name is Nabila My name is Nadine My name is Alia My name is Satrio My name is Juwan 1. Trade of new entrants. Low barriers to entry. Many coffee shops can open with relatively low investment and operational cost.
Growing specialty coffee market. Increasing customer interest and unique coffee experience attracts new competitors, franchise opportunities, the potential of the company to grow. Potential for franchising can learn new and trans-looking to replicate the Starbucks model.
Digital Platforms New coffee brands can easily establish an online presence with e-commerce capabilities. Local Searching Threats The movement towards locally searched products can enable small businesses to compete effectively. Bargaining Power of Suppliers Limited coffee bean suppliers A small number of suppliers for high-quality coffee beans increases dependency.
Commodity price fluctuations Volatile prices for coffee and other raw materials can impact profit margins. Sustainability constraints. Supplier may demand higher prices for sustainably sourced beans affecting cost. Quality control issues.
Changes in supplier quality can impact the final product and brand reputation. Supplier consolidation. Mergers among suppliers can reduce competition and increase prices. Power of buyer.
Wide range of alternatives, many coffee shops and brands give consumers numerous choices and increasing their power. Consumers may switch to lower-priced competitors if they feel prices are too high. Loyalty programs. While they can enhance customer retention, they also highlight that consumers can easily switch if rewards don't meet expectations. Health trends.
Shifting consumer preferences towards healthier options may reduce demand for traditional coffee products. Social media. Social media influence review and social media can amplify negative experience impacting consumer loyalty. Treats of substituted products, treats, alternative beverage, increase popularity of tea, energy drinks and cold brew provides alternative to traditional coffee.
Homemade coffee, the rise in home brewing. equipment allow consumers to make high quality coffee at home. Health conscious alternative. Customers may opt for non-caffeinated drinks or beverages purchased at home tier.
Ready to drink option. Bottled coffees and cold brew available in stores can serve as convenient substitute. Subtitles especially diet trends vegan ghetto and other dietary trends trends may shift preferences away from regional coffee drinks 5. Industry Rivalry intense competition Major players like Dunkin, Pat's coffee and local cafe create a highly competitive environment Press words competitors may engage in aggressive purchasing strategies to capture market share. 3. Brand loyalty challenge.
Competitors can successfully lure away loyal Starbucks customers with unique offerings or better pricing. 4. Innovative product offering. Rival brands frequently introduce new products, forcing Starbucks to innovate continually.
5. Global expansion. International competitors expanding into new markets can inspire new customers. and fan intensive iron bowling.
1. Primary Activities Firstly, inbound logistics, searching high-quality coffee beans and other materials, strong relationships with suppliers focused on sustainability. Secondly, operations, efficient start operations with skilled baristas, consistent training programs to maintain product quality. Third, outbound logistic, direct to consumer delivery through app and online orders, efficient inventory management system for store supplies.
Fourth, marketing and sell, strong brand identity and loyalty programs, effective use of social media and community engagement. And the last one, service. Exceptional customer service and personalized experience. Customer feedback system to improve service quality.
Two support activities. First, from infrastructure. Strong corporate governance and strategic planning.
Investment in technology for operational efficiency. Second, human resource management. Focus on employee training, benefits and satisfaction. Strong emphasis on diversity and inclusion.
Technology development, innovative mobile app and digital payment systems, research into sustainable practices and product development. Procurement, ethical sourcing policies and partnership, investments in sustainability initiatives and responsible suppliers.