The meeting reviewed advanced LinkedIn prospecting strategies designed to increase connection and response rates by leveraging video and voice messages.
Attendees discussed step-by-step tactics for sending blank connection requests, identifying active prospects, and following up with personalized outreach.
Key techniques included using short, personalized video or voice notes rather than standard written messages to stand out in crowded LinkedIn inboxes.
Emphasis was placed on actionable follow-up and tracking response rates, with a 40% conversion rate cited for voice/video notes.
Action Items
Immediate – All team members: Begin implementing the blank connection request approach with new LinkedIn prospects.
Immediate – All team members: Personalize video or voice note outreach after connections accept, referencing company-specific observations.
Next follow-up – All team members: If no response within 2-3 business days of sending a video/voice note, send a brief written follow-up message (“looks like my video completely missed the mark”).
Ongoing – All team members: Monitor and track response/conversion rates for video and voice note outreach vs. standard written messages.
LinkedIn Prospecting Strategy Overview
High volumes of standard written LinkedIn messages are often ignored; new approaches are required to capture attention.
To connect with prospects:
Send a blank (no message) connection request, which has the highest acceptance rate.
Use Sales Navigator’s “posted in the last 30 days” filter, if available, to target only active users.
After a prospect accepts the connection:
Wait 2-3 business days before reaching out.
On the LinkedIn mobile app, use the paperclip icon in messages to record and send a personalized 30-60 second video.
Alternatively, use the microphone icon to send a voice note with the same personalized content.
Key elements of the outreach message:
Start with a specific observation about the prospect’s company or LinkedIn activity.
Connect this observation to a problem you solve.
Avoid wasting time on introductions; focus immediately on providing value.
If no response is received within 2-3 business days, follow up with a short written message.
Video and voice notes have a reported 40% conversion rate to meetings among active LinkedIn users.
Decisions
Adopt video and voice note outreach on LinkedIn — Chosen due to higher conversion rates (up to 40%) and ability to stand out versus written messages.