Jesse Burell (Batch Data) and Brian Keeper (PropStream) discussed PropStream's recent multi-eight-figure acquisition of Batch Leads and Batch Dialer, their integration plans, and future vision.
Key topics included rationale for the acquisition, product consolidation, transition strategies for staff, current and future real estate market conditions, and strategies for customer acquisition and retention.
Jesse remains involved for a transition period, focusing on the B2B side, while Brian leads the merged B2C platform under the PropStream brand with continued support from previous Batch team members.
The executives emphasized a unified culture, robust product roadmap, and a strengthened all-in-one solution for real estate professionals.
Action Items
Jesse and team: Support PropStream integration and transition for next 6-12 months.
PropStream leadership: Continue all-hands meetings and integration efforts for unified company culture.
Jesse: Expand Batch Data’s B2B offerings and backend services.
Both teams: Maintain and enhance employee and customer communication through the transition.
Brian/PropStream: Drive product roadmap execution, focusing on AI integration and all-in-one solution development.
Jesse: Launch and grow new YouTube channel featuring tech and real estate content.
Acquisition Rationale & Deal Structure
The initial outreach between PropStream and Batch was about data provision, which evolved into acquisition talks due to overlapping user bases and potential for product cannibalization.
Both companies realized combining their strengths would create a more powerful, recognizable platform and eliminate the need to “hide” cross-usage of products.
PropStream acquired 100% of Batch Leads and Batch Dialer (B2C), while Jesse and his partners retain Batch Data and Batch Skip Tracing (B2B).
Batch Data will focus on fueling other software solutions, including PropStream, with enhanced data services.
Product Vision and Integration Strategy
Over time, best features of Batch Leads will be integrated into PropStream to create a "super app" and all-in-one solution.
Emphasis on continuity: honoring Batch’s roadmap, maintaining innovation, and using the transition period for knowledge transfer.
Key technological advantages gained include the dialer and AI-driven data management.
AI and machine learning advancements will drive the product’s competitive edge, particularly in predictive analytics and data quality.
Future vision is to deliver the most predictive, innovative application in the market, exceeding evolving customer expectations.
Transition & Staff Integration
Three-tiered approach to staff communication: separate initial meetings for each team, followed by a combined introduction and vision-casting session.
Emphasis on merging company cultures into a single, unified team, with transparency and support for employees adjusting to the change.
Efforts to address keyman risk by ensuring Jesse’s ongoing involvement and support, and rewarding long-term staff with bonuses/phantom stock.
Encouragement for employee growth opportunities and reassurances around job continuity and personal development.
Real Estate Market Outlook & Strategic Positioning
Current market is down ~20% in transaction volume, but tools like PropStream and Batch are more critical as finding deals becomes harder.
All agree there’s pent-up demand; a potential drop in interest rates could unlock more transactions and rapid market growth.
The industry is shifting: greater need for discipline, training, and technological tools as easy deals become rarer.
Growth in new users and subscription upticks signal optimism; consumer confidence remains a key metric.
Customer Acquisition & Retention
Business model focuses on bundled monthly subscriptions with transparent, minimal in-app upsells; no nickel-and-diming.
Major acquisition channels: paid search (Google/YouTube), affiliate/partner marketing, SEO, and educational content.
Strong emphasis on user education, with dedicated academies, in-platform courses, and affiliate programs to train new users.
Lifetime value is driven by retaining and expanding current customers through new features and excellent customer service.
Market positioning targets a broad spectrum, from experienced real estate investors to the general public seeking financial independence.
Decisions
PropStream will integrate best features from Batch Leads and Dialer and pursue full consolidation over time — to create a dominant all-in-one platform and avoid internal competition.
Maintain Jesse and team’s involvement for six to twelve months post-acquisition — to ensure continuity, support, and a smooth transition for staff and customers.
Batch Data remains independent and focused on B2B data solutions — to continue supporting PropStream and other platforms with advanced data services.
Open Questions / Follow-Ups
Ongoing tracking of employee integration and culture alignment; continued feedback sessions planned.
Future details on specific AI features and their impact on product differentiation to be developed.
Market response to combined product vision and new roadmap to be monitored, especially as interest rates change.