100 Million Leads - Overview and Insights

Jul 21, 2024

100 Million Leads - Webinar and Book Overview

Introduction

  • Presenter: Speaker who watched the replay of the 100 Million Dollar Leeds live webinar and took the 100 Million Leads course on acquisition.com.
  • Book: "100 Million Leads" by Alex Hormozi.
  • Goal: Breakdown of the book's philosophy and main ideas, including personal takeaways.

Defining a Lead

  • Definition: A lead is a person you can contact.
  • Engaged Leads: People who you can contact and who are also interested in your products/services.

Converting Strangers into Engaged Leads

  • Lead Magnet: A complete solution to a narrow problem given away for free or at a discount.
    • Example: Online workshop for losing 10 pounds in 30 days.
  • Core Offer: Solution to a new problem created after solving the first one.
    • Example: Program to put on 10 pounds of muscle in 3 months.
  • Quality: Lead magnet should be phenomenal to attract engaged leads excited about your core offer.

Advertising Lead Magnets

  • Core Four Matrix: Four ways to advertise lead magnets, broken into communication types and audience familiarity.
    • Communication Types: Direct (1-to-1) and Indirect (1-to-many).
    • Audience Types: Warm (people who know you) and Cold (people who don't know you).

Warm Outreach (1-to-1, Warm)

  • Steps:
    1. Compile a list of contacts.
    2. Choose a platform (Email, TikTok, Phone, Instagram).
    3. Find interesting information about contacts and start a conversation.
    4. Use scripts to transition from conversation to engaged lead.
    5. Repeat the process with 100 leads daily.

Free Content Posting (1-to-many, Warm)

  • Platform Selection: Choose where leads already exist (Email, Twitter, YouTube).
  • Content Elements:
    1. Hook: Capture attention with interesting topics, headlines, or engaging formats.
    2. Retain: Keep curiosity with steps or engaging stories.
    3. Reward: Deliver on content's promise.

Cold Outreach (1-to-1, Cold)

  • Platforms: Email, Calls, DMs, SMS, Door-to-door.
    • Approach: Similar to warm Outreach but personalized, normal conversation without being salesy.
    • Tools: Lead scraping, buying lists, manual search.
    • Goal: 100 personalized outreaches daily, leveraging automation where possible.

Paid Ads (1-to-many, Cold)

  • ROI: $1 spent = $36 return.
  • Key Actions: Know where to advertise, get the right audience, best ad creation through split testing.

Boosting Core Four Effectiveness: More, Better, New

More

  • Strategy: 10x the volume of effective actions.
    • Example: 10x DM outreach, ad budgets, content volume.
  • Addressing Bottlenecks: Identify and overcome constraints to scale efforts.
  • Example Story: Flyers distribution issue resolved by scaling volume from 300 to 150,000 monthly.

Better

  • Strategy: Improve efforts to increase leads with the same level of work.
    • Example: Enhance outreach templates, sales call skills, and content quality.
  • Focus on Bottlenecks: Identify the step with the biggest impact (e.g., response rates) and improve it.
  • Testing: One variable per week, 52 variables a year for compounded results.

New

  • Strategy: Advertise in new places/placements.
    • Examples: New features on the same platform (Instagram Stories) or entirely new platforms.

Scaling Beyond Personal Efforts: The Four Lead Getters

Customer Referrals

  • Factors: Quality of product and asking for referrals.

Employees

  • Action: Hire employees to perform core Four actions.

Agencies

  • Action: Short-term agency hire to learn and then internalize processes.

Affiliates

  • Strategy: Use Core Four strategies to recruit affiliates who will promote the products.

Practical Implementation Strategies

  • Permission to Fail: Take risks to build skills.
  • Rule of 100: Perform 100 units of outreach task daily for 100 days.
  • Outcome Over Time: Focus on results, not the amount of time spent.

Personal Insights

  1. Product as Advertisement: Exceptional products naturally generate word-of-mouth marketing.
  2. Content Generation: Record daily insights, using platforms like Twitter for feedback and engagement.
  3. Attention Standards: Content shouldn't be boring, high-quality content keeps engagement regardless of length.

Conclusion

  • Call to Action: Engage with the content creator if you found the information useful.
  • Next Steps: Subscribe for more content focused on personal and professional growth.