Quiz for:
Starbucks' Struggles and Strategy in Australia

Question 1

What was the main reason for Starbucks' initial failure in the Australian market?

Question 2

What role do trusted baristas play in local Australian cafes?

Question 3

How much in losses did Starbucks accumulate in Australia during its first seven years?

Question 4

How has Starbucks changed its strategy after re-entering the Australian market?

Question 5

How do local Australian cafes typically price their coffee compared to Starbucks?

Question 6

Which immigrant groups contributed to Australia's rich coffee culture?

Question 7

What is a typical preference among Australian coffee consumers?

Question 8

As of their new strategy, where has Starbucks positioned most of its Australian stores?

Question 9

What year did Starbucks see an influx of 9 million tourists visiting Australia, offering a growth opportunity?

Question 10

What strategy did Starbucks implement during its retrenchment in 2008 in Australia?

Question 11

Which competing coffee chain successfully adapted to the Australian market?

Question 12

What impact did the financial crisis have on Starbucks in Australia?

Question 13

In what areas are Starbucks' Australian locations predominantly found under its new strategy?

Question 14

Who acquired Starbucks' operations in Australia in 2014?

Question 15

What is the targeted growth demographic for Starbucks' new strategy in Australia?