Online Traffic Strategies for Websites

Introduction

• Analogy: Throwing a party with all the right preparations but no guests
• Key Message: A well-prepared website is useless without traffic

Traffic Strategy 1: Repurpose Existing Content

Free Methods

• Share on Social Media:
  • Facebook: Share articles with eye-catching images and links
  • Instagram: Create story posts previewing articles with link stickers
  • LinkedIn: Share articles if B2B
• Repurpose Content:
  • Facebook: Make quick videos highlighting article tips
  • Instagram: Create posts, stories, or reels
  • LinkedIn: Post full or snippet articles with images

Low-Cost Method

• Run Low Daily Limit Ads:
  • Create ads in Ads Manager (not just boosted posts)
  • Choose traffic objective
  • Use scroll-stopping images, quick descriptions, and article titles
  • Options: Ongoing daily budget or a fixed lifetime budget

Traffic Strategy 2: Answer Questions on Quora

Free Methods

• Set up Profile:
  • Professional photo
  • Short bio with expertise and link to website
• Find Questions to Answer:
  • Search for topics on Quora or via Google (site:quora.com + topic)
  • Prioritize higher-ranking questions
• Answer Questions:
  • Be thorough, clear, and polite
  • Avoid shaming the question asker
  • Include links back to your website

Low-Cost Method

• Outsource to a Virtual Assistant:
  • Find someone good at online research
  • Have them find and answer questions for you

Traffic Strategy 3: Utilize YouTube

Free Methods

• Create Video Blog Posts:
  • Talk about topics you would write about
  • Build trust and drive traffic
  • Commit to a consistent schedule (at least one video per week)
  • Results may take about a year to see initial traction

Low-Cost Method

• YouTube Ads:
  • Spend about $5/day to show videos in searched queries
  • Helps build early momentum

Conclusion

• Emphasis on content marketing
• Commitment needed for long-term results