Transcript for:
China Rejects Sweet Baby Inc. Offer & Gaming Industry Dynamics

China rejects the $7 million offer to pay sweet baby Inc to ruin their game I know it sounds like a terrible deal and it seems like China developers game science actually saw through that deal rejecting that offer choosing to produce the game on their own without any consultancy groups and it caused a bit of rage on social media webo about the topic and I think this is a situation that we've been seeing with sweet baby Inc and other games recently where they bullly developers into paying for their consultancy fees and I think that's the situation we're seeing in America with a lot of games developers where they are being misled by these articles from journalists that are in the pocket of Sweet Baby Inc deriding their game accusing them of every ISM word that you can find in the book from racism genderism misogynism everything possible they accuse these companies of doing and then they are forced to pay these consultancy firms to get the okay and positive journalist feedback for their video game and I think that's what's happening with black myth Wukong here in a post that we saw on Chinese social media websites from insiders in the developer game science that is creating black myth Wukong where they discuss what actually happened with the developer being bullied by sweet baby Inc where they're saying you're going to get Negative news coverage because you don't understand the social political Dynamics in America and they brought up articles from Associates at IGN and Kotaku that are already deriding the game in favor of Sweet Baby Ink's ideology and I think this is the thing that we're seeing in the unification of journalists in consultancy firms where these two entities are interchangeable cuz people that used to work in the journalistic field are working with the consultancy firms to drum up hate for games so they can force developers to consider using consultancy firms because of this bad backlash and feedback from their video games and I think that's what we're seeing with a whole host of articles that were smashing black myth Wukong before anything even occurred with the game where we kept hearing articles saying this is terrible it doesn't understand political progressiveness and Society is sexist it's racist it's everything ISM in the world and they need help to change the game entirely and I think this happened from the first Inception of his trailer that came out this criticism that was so heavy-handed about the game and you can see this article after article criticism everything surrounding the developer itself and I think these attacks some may be founded on some grains of truth because the War culture in China is completely different they don't care about wokeism they don't care about the social progress Rive standards that they want to see in their culture and that's why their rejection of this offer to pay sweet baby Inc to change their work culture and the the Dynamics around the game is non-controversial in China because why would they want to have that influence of these Western consultancy firms when these developers are not dependent on these Western consultancy firms they are dependent on the people that are playing video games in China and they don't care about sweet baby inc's influence because there's billions of people that don't care care about any articles that are coming out in the USA I think that is the strength of China itself in the video game industry where it doesn't have to consider these consultancy firms and you can see these articles coming out solidifying the perspective on black myth Wukong where it is a place that is not in Conformity with Western Standard values that are being purported throughout the video gaming industry you can see them talking about everything that is wrong with the company itself and what they need to do to change and it says that sweet baby Inc came two black myth Wukong developer game science with these articles in hand saying you need us this bad press is going to destroy your game and they use this as a weapon to rope in developers to follow their guidance when it comes to the video games I think we've seen this with multitude of video games within the Western games development sphere where they are dependent and they are scared of the narrative that is surrounding their game Kim Belair CEO sweet baby in even said it herself in a speech you can see it here if you're a creative working in AAA put this stuff up to your H high-ups and if they don't see the value in what you're asking for when you ask for Consultants when you ask for research terrify them with the possibility of what's going to happen if they don't give you what you want we even saw this with Stellar blade where they removed the hard R because of some journalist suggestion and sensitivity and the journalist came back and said see this is why you need consultancy firms like sweet baby Inc you wouldn't get into trouble like this and this is the the only form and factor of what journalists are doing right now they're there to reinforce the consultancy firms and their power of influencing the gaming industry and I think this extortion campaign against black myth Wukong is the best example of that where they're trying to change the game that they have little to no control over and they're trying to get this game company to pay over $7 million to do it and it kind of shows itself as an extortion campaign of developers and it makes me think what are these other gaming Studios paying to get these terrible consultancy advice from sweet baby and I'm talking about Spider-Man 2 isiac Naughty Dog they pay millions of dollarss so someone can come in and ruin the entirety of their game and I think that's the thing that people are noticing now with these consultancy firms and their overall modus operandi and they working together in collaboration with journalists to tarnish the name of games before they're even released and and to force these developers to actually seek these influences from consultancy firms to change the game in in its entirety they probably wanted to add a whole host of diversity Equity inclusion representation of all matters in this game when this game is supposed to be representative of Chinese culture not Western Progressive values and I think that's the thing that black myth Wukong rejected resounded and you can see this from the the game director and his overall attitude and you can see he doesn't care about sweet baby Inc Progressive values in an interview that he gave about the topic why is he not making games oriented around female Gamers or anything like that he comes out and says it directly F the sissies F the tragic love stories F Moon lit Peach blossoms and flute playing Scholars you don't need to take care of those worms who just want to date chicks some things are just for men their depression their anger and pain if I really like soft and effeminate things I just need to make something different and wear stockings and suspenders to work every day work out at the gym at 400 p.m. without fail and Brew Cranium tea every day put a humidifier on the table this is what I call professionalism this is his response all the negative feedback about the development process at game science he says F everyone I don't care we're going to make things for men and you can just deal with it and I think that is a thing that's probably irking sweet baby in considerably about a developer that really doesn't care about their thought process and has no concern about it and and gives them an Fu in the process and you can read this entire article where he goes on like making games for men and women are completely different if you try to make a game for both you're going to alienate one part of that group so he's just going to make things he wants to make towards the group of people he wants to play it f those that don't want to play it if you don't want to play don't play it and I'm making the game for the people I want to make it for and I think this is the type of developer we we're missing in the west now people who are making the games that they want and not the games that they're told to make and I think that's what we're seeing in the west people are making games that they're told to make by consultancy firms by people that don't care about game play or game players or anything about the gaming industry they're there for their political activism and I think that is what we're seeing with black myth Wukong a game developer that is focused on gaming and they're making things for the gamer and this kind of just shows the shadow of the consultancy firms and how big of an influence it has you can see consultancy firms are almost a 30 billion Market in this Workforce they're making billions of dollars Consulting multitude of firms including video games companies and this is just showing that their influence is changing the industry in many ways we see this with sweet baby Inc and their overall influence in a multitude of big AAA games with kill the Justice League Spider-Man Allen wake 2 God of War OverWatch everything is influenced by these consultancy firms and they're making it a racket where you're going to get bad pressed if you don't accept their advice and I think that is a coercion that we're seeing in the video gaming industry where we have these big players that are coming in being influenced by journalists that are popping out articles based on what sweet baby Inc wants them to to probe and research and I think this is the case with black myth Wukong where they were put in a place where they're trying to be forced into the The Client List of Sweet Baby Inc and they said no because we don't care about the audience that you're catering to we care about the people we're making games for and we're confident those people will buy our games and I think they're exactly right this is the type of game company we need to see nowadays that has a backbone that won't bend the neede to any company that wants to have influence over them and I think that's that's what we're seeing with black myth Wukong where it's doing what it wants to do it's developing games in the way that it wants to develop games and it's revealing the racket of Sweet Baby Inc within the market where they are manipulating journalists to attack games where they are trying to force these developers to get consultancy firms to assist them and pay them large fees for that and we just revealed that racket of Sweet Baby Inc and what they're doing to the video gaming industry they're tearing it down shaping it into its own image of a non-interesting non-engaging game that is inoffensive to themselves and not catering to the game player and I think that's the world we're getting with sweet baby Inc nowadays it's producing the non-offensive game that nobody wants to play and black myth Wukong is not going to accept that they rejected that offer they said we're going to do the game we're going to make the games we want to play we're going to make the games that the gamers want to play and we don't care what you want to play because you're not our audience and I think that's what black myth Kong is suggesting and that's what we're going to get from a Chinese developer and it's shocking that is the case we're going to get the type of games we want as Gamers from China now from Korea now from Japan as well from Saudi Arabia even we're getting the games we want from countries outside of America now and it is a shocking twist in the game development sphere where gamers are moving towards the east now in leaving the West behind for better pastures for gaming and I think that is an interesting develop vment and I'm hoping to see more happen with this within this industry where where people are rejecting Western games now and I think this is a trend that will not end and we're seeing the developers following in suit but you leave your comments tell me what you think about this situation do you think sweet baby Inc is a racket that is trying to influence the games developers by popping out hit pieces from journalists working in tandem with companies like IGN and Kotaku to slander video games to force them to pay for consultancy fees I think that's the case but maybe you disagree with me you leave a comments tell me what you think like share and subscribe this is Wagner Knows Why catch you next time [Music]