Pat Walls and Steph France discussed Steph's new "gold mining framework" for generating and validating business ideas using AI in under an hour.
The framework was demonstrated by going from market exploration to a completed landing page for a co-parenting app, utilizing a combination of AI tools and prompts.
They emphasized validated, data-driven approaches for idea generation and market research, relying heavily on tools like Google, Reddit, and AI-driven text analysis.
Next steps after generating an idea include further customer validation and building a waiting list before full product development.
Action Items
No specific dated action items or owners were assigned during this meeting.
Gold Mining Framework Overview
The gold mining framework helps users generate and validate business ideas rapidly through six tools and five prompts, ideally within 45 minutes.
The process starts by identifying a market with strong consumer spending—health, wealth, or relationships—and narrowing down to a promising sub-niche using AI prompts.
AI language models, notably Claude, are recommended for their emotive copywriting abilities.
The steps are:
Market exploration and idea expansion using AI and markdown-structured prompts.
Demand validation through keyword research (using Google, Keyword Everywhere, and Google Trends) to ensure market stability and growth.
Data gathering from sources like Reddit, using advanced Google queries to surface pain points and real user experiences.
Data processing with AI prompts to extract pain categories, direct quotes, and identify specific user frustrations.
Idea generation with a market gap generator prompt, turning pain points into concrete business concepts.
Automated landing page creation using a tailored AI prompt for a no-code tool (e.g., Loable), resulting in a ready-to-launch landing page.
Market Research & Validation Process
Initial market selection based on personal interests or areas of expertise within high-spend categories.
Use of Google Trends and keyword tools to assess demand and trend stability in potential sub-niches (e.g., "co-parenting apps" as a growing segment).
Analysis of Reddit threads to surface genuine user frustrations and pain points within chosen markets.
Structured collection of real user quotes to inform product development and copy.
AI-Powered Landing Page Creation
After extracting pain points and business ideas, AI-generated prompts are used to create a complete landing page with relevant features and FAQ.
Demonstration showcased a landing page for "Transition Garden," a tool to help children transition between households during co-parenting.
Next Steps After Idea Generation
Prior to full app development, additional customer validation is recommended through interactive landing pages and quizzes to build a waiting list.
Users are encouraged to reach out to potential customers, gather feedback, and assess genuine interest before committing significant resources to development.
Growth of a pre-launch email list is suggested as a trigger to begin building the actual product.
Decisions
Use the gold mining framework for rapid, data-driven idea generation and landing page creation — Rationale: framework leverages user pain points and trends to maximize market fit and minimize the risks of unvalidated assumptions.
Open Questions / Follow-Ups
What are the long-term success rates for products launched through this framework?
How do customers respond to onboarding quizzes and waitlist strategies in practice?
Is additional training or support needed for users less familiar with AI tools or prompt engineering?