the human brain is not wired to come up with a good business idea Ego bias and overthinking it often gets in the way So what if you could outsource the whole process to AI AI Well the models just haven't really been powerful enough for this but it's about to change And that's exactly what we're going to show you today because I brought in one of the smartest people in the space Steph France Today we're going to walk through something called the gold mining framework Six tools five prompts 45 minutes We'll go from nothing to a potential million-dollar business idea and a complete landing page to go with it without writing a single line of code or copy What's even cooler is you can follow along step by step and at the end of this video you can have one too Watching this video will potentially change the way you think about ideas forever So let's go I'm Pat Walls and this is the Starter Story Playbook Welcome Steph welcome to the channel I'm glad to have you on So you're going to show off today your new framework that you haven't unveiled yet which is the gold mining framework Could you walk us through that Hi Pat So I'm I'm really glad to be here at first I'm Steph France I qualify myself as a curious marketer and uh I'm I love the game of marketing and and looking forward to present this framework So this is a landing page for a co-arenting app The landing page was created only with this framework A to Z And if you have some knowledge in marketing you can see that this is a really good marketing copy And this landing page was created in an hour And before starting the process I had absolutely no idea about any problem in this niche And the cool thing is that it takes all the pain points all the wording from the people in this industry and put them in the landing page So it's it's literally telling the customer their pain point in their own language and on boarding Okay All right Let's dive in Steph can we go over what is the first step of the framework So the first step is to find a market to explore The idea is to start with what you have some edge or what you are interested in within the three core markets which are health wealth and relationship which are markets which for sure people are okay to spend money So you are already reducing the risk So let's take an example and we would only open the health market Within this market we have a lot a lot of categories and subcategories and niches and subniches and sub subniches We can go very very deep in this market But for now let's say for example you are you are really into stress management but you think like okay that's not enough I want more stress management Fine In this case we are going to use a prompt It's the market idea expander And the goal is that if you put a subniches any subniche or subcategory it will continue expand in the category you want to dig into And this is a little trick Markdown is a language that needs to be used as much as possible when we talk with LLM So instead of just copy and past it works as well but it's really better if we copy as markdown So we keep the structure of the prompt The LLM we work with doesn't matter You can pick the one you like I tend to prefer working with clo for different reasons The first is that I think it's the most human like LLM Yeah So the copyrightiting is good and it's there is more emotion in the copyrightiting I always tend to go with cloud whenever I can and when I need something specific for example the 1 million token uh context window in the same conversation then I would go with Germany for example But for the sake of this example we won't go too far into the the size So we will work with cloth All right So I simply copy the code and I just did CtrlV and then I have the prompt that is copied here And that's fine if it looks like that It's just that clothes reads the markdown this row Now it says okay I'm I'm ready to help you Just tell me which market do you want to go into So we said to stress management and now we have at at first we have health and this is stress management and then now below stress management we have physical stress relief massage therapy breathing techniques mental stress management and then within those we have meditation guided meditation mindfulness meditation All those potential markets can be the market that you are going to explore And now the decision is for you to first it's with what you like then it's what you have an edge on which means do you have knowledge do you have network do you have anything that can be uh at your advantage to go in this market or if you don't have any then just pick one that sounds good Okay so we talked about how to finding a market Now how do we validate that there's demand for this market or what do we do next When we first pick a market we we don't know if it's a good market to go in And that's what the step two is all about We use Google as well as a Chrome extension which is keyword everywhere to quickly find the volume of search and all related keywords that can orientate us until we find something that is interesting to go further to to dig deeper and then we look at the list that we have For example let's say Swedish massage It's still a big one And then I could find potentially another subniche by looking into the different program What do we have Best massage technique massage therapy description Swedish massage history Okay if I go down I have Swedish massage near me Okay 20 20,000 search This is a very interesting query And then we use Google Trends which is one of the best tools to use when it comes to market research to know if we have a trending market or at least a stable market And now we have switch message and we want to understand the difference between search term and topic Topic will basically take all the related search term on Google and also in all different languages So when you have a topic it's already like it's a big thing Sometimes you only have search term but when you have topic you just use the topic and for this sake uh we can see that is the trending market actually it's not too bad there is some kind of uh going down and we can see that probably here in COVID where it was not crazy it's a well trend because usually when a trend has so much research you won't see those very big pike here you have them so I wouldn't say it's a solid trend because we can see it's up and down but it's a good trend So we know for Swedish message it's a good one but it could be better Now let's look at other ones For example if I go back to my tree core markets and I go to relationship here in family relationship we have parenting Within parenting we obviously have a lot of things way more than that But one that I have explored previously and that I found there is a lot of demand is co-arenting And if I start digging into co-arenting let's see what we have So here we have 40,000 search And if we dig into it a little bit more we can see co-arenting app That's interesting Which means people are already aware that there are apps out there maybe or they're looking for it Okay Carenting concealing So that means I have a problem I'm looking for a solution Co-parenting classes Okay I I need someone to help me Those are very good signs And now if I do the same and I use Google trend and here I have a topic again which is cool This is a good solid trend So there there are le less fluctuation and it's a growing trend So here we are not talking about all the AI huge trend that goes up and down and the tool comes up and it dies 3 months after Here we are talking about human needs Yeah Society changes that creates needs that are growing and growing and growing and those markets are big So creating a business in the co-arenting niche it's totally viable Doesn't mean that as long as soon as you are in the caparinting niche you succeed But at least it's definitely possible to find a problem and solve it in the coparing niche Okay so we validated the demand Now what do we do next We are now at the third step of the framework We want to gather data Now we need to find where are the people talking about their frustrations their pain about co-arenting specifically and the best mind we actually have is Reddit Why Because Reddit is literally the place on the internet where the world is talking and the world is sharing their program because there is this anonymous kind of mindset and long conversation on Reddit that makes it a real gold mine when it comes to find customer pain points So in the step three we go on Google to find Reddit threads But we will use a special special query with advanced search on Google to surface the Reddit threads where people are talking about their problem expressing their pain So we go straight to the point straight where the important part is for us together So I think I feel I was I have been uh I experienced all the the the words that that would filter someone that is experiencing or explaining or asking about a specific problem It's not 100% right but it filters a lot of answer compared to what we could have only with the Reddit search So I simply copy this one which you also have here within the document is the Google query So you have market to explore You just put your market here Copy that and go on Google And now this is the moment where we need to be careful and do the thing I mentioned earlier which is carefully say read and choose the right thread In this case we're not spending going to spend an hour reading but I I would tend to always go into it and make sure that all the subreddit that I chose are relevant For example this one we have 60 uh comments and it it was 5 months ago This is co-parenting and this is from the subreddit co-arenting So we are right into what we are looking for here How did you make your piece with co-arenting Definitely about promps just when you think you have this whole co-arenting thing Okay 40 comments one months ago I guess this one is probably interesting Share the positive experience with co-arenting Why not If you don't have better why not Co-arenting I was wrong Okay Here we have blended family for the subreddit struggling with current partners perspective on okay we are going to keep it short but you can go on and on Now the next step is going to be extremely simple We are going to copy and paste So we simply open text block I copy the the complete thread enter three dash just to say to the AI okay I'm having another thread putting that on side Okay next one Let's go down right away and move up Going back to my text block here Past thread dash next thread Sometimes it can be a lot of data In this case we just work with a few But if you have like 20 re Reddit thread good All right So now we got all of our data We got all of our Reddit threads What's next All right So the step four now we process the data And for that we have three major prompts that we are going to use one after the other The first one will extract all the pain points and refine them So we have different categories and we have quotes from the people attached to the specific painoint All right So we just come to the Google doc copy as markdown and we go back to cloud new chat brand new chat and we simply copy here on cloud You can just copy like that Now I'm just grabbing my data and I'm passing here same So we have first the title the designation of the painoint and then we have a small description So parents feel pressure to maintain unrealistic friendly relationship with ex partners for the sh sake of their children often at the expense of their own boundaries or current relationship And the cool thing is we have here quotes from the conversation that are related to this painoint here For example it's hard to cooperent with your abuser which is a very good one I find this type of post on death like I feel to share your coopering success but don't make statement like try your absolute hardest to do this for the kids We can see that those are deep conversation and they are all related to this specific pain point And if we go down we have navigating new relationship while co-arenting So that's another set of problem Then dealing with high conflict and neglectful exartners probably another one emotional labor imbalance in blended families I don't know exactly okay parents feel their shoulder are unequal burden of emotional and practical labor labor in blended families especially when caring for stepchildren without reciprocal care of their biological children that's a more complic complex one but this is the kind of thing that you can only come up with when when you go deep into this kind of conversation So let's uh move on to the next one the market gap generator which will take all those pain points and a framework which includes new parading new technology differentiation basically how to find good business ideas in a saturated market which like every market is saturated This is why it's trained on this framework Now we copy everything Ctrl+ A copy as markdown Come back here and then paste and let it run Now it's going to work from the framework before and come up with different business ideas Here we have the different market segmentation framework is the the approach of finding business ideas and those three business ideas are within this framework Okay Solution one coarent ally conflict focus coarenting platform description a specialist platform platform designed specifically for high conflict coopering situation with built-in documentation tools communication filters I think this one is really interesting and third party imagation features that's a very interesting one now we have product differentiation framework so uh child- centered custod transition tool okay a specialized application focused solely on making children transition between household less traumatic with pre-transition preparation tool emotional check-in and structural handoff protocols Sounds pretty good And then the last part is when we pick a business idea which means it's just a simple choice This is the one I'm interested in We have the landing page prompt creator which will take all the learnings we have the business idea we want to create and we'll transform it in uh prompts that we are going in lovable to create our landing page The last one is a little bit confusing because we have a prompt to create a prompt to finally create our landing page but it's only copy and past Let's pick the one that uh talks to you the most and we simply highlight it and copy it And now we are going to just tell Claude this is the one I want to go for All right And now we are going to pass the next prompt which is the landing page prompt creator What is this prompt Just before we go into it I I'm going to simply let it run and then I will explain Now I just pass the prompt and run So this prompt is basically as it's made from a research specifically on lovable the tool that allows to create apps very fast this specific tool The research went out there on the internet Basically CHPT went out there on the internet and looked for all the best practices to create tool to create prompts for loable as well as all the documentation about Loable gathered everything and then from that I created a prompt that is made to take all the data that we have here in the in the context and create a new prompt specifically for lovable using all the best practices to prompt for loable Okay so we've processed all the data and we've come up with our master prompt What's next So now we have our prompt that normally if everything works we just put that into loable and we have our landing page We're not going to read that one because it's it's made by AI for AI So it's pretty boring but we are simply going to copy it and we go into lowable and then we start running Whoa look at that Let's publish All right Transform custody transitions from tearful breakdowns to peaceful goodbyes for separated parents whose children struggle with household transition Transition garden provides structured tools to reduce anxiety and create predictable child centered handhov without requiring perfect co-arenting relationship Wow Okay We have the features child-friendly condom tool Oh nice uh structure handoff protocol that minimize parent conflict during exchanges Emotional check-in system designed by child psychologist You have to execute on that but it's a good feature Documentation that helps identify and address transition patterns Yeah And we have even uh a nice FAQ Do Bosar need to use transition garden for it to work Uh what age And we have a form Wow That's it We have it Yeah we have it That's amazing I mean there you guys have it That is the gold mining framework I really wanted to just get it from idea to landing page and see if we could do it And we did And I don't think there's any video or any lesson like this on YouTube currently And it just blows my mind you know these AI tools and how this is going to change how you know how you can find ideas But what would be the next steps for someone Let's say they went through this whole process in turning this into a real idea You mentioned maybe talking to some customers or something like that So if I may push one of my YouTube videos but uh I have a YouTube video that is actually exactly for that What we just seen takes one big part of the whole process But this video from 0 to one explains how you can think of using a quiz to create a waiting list asking the right question Because even though you have the perfect landing page with the perfect copy for very specific program in a trendy market going from there to having the business having an app running is still a lot of work and and yeah cursor can do it fast but no it's still a lot of work and before you go into that you can if you are familiar with those tools then just build it and and try try it and and post everywhere and then if you have users it's fine you can go build first and and then see but if you are not Sure And if it's a lot of time investment and if your time is reduced then I would always go by validating again And for that I love to use quizzes So you simply tell to people you show the page and then on the page there is a popup that says thank you for being for being here The app is in development right now We are a small team and we would love to have your take on uh on your current program Would you mind answering a few questions You ask a few questions and you say "Do you want us to let you know when the app is out there?" And most people would say yes And then you have a list You can post everywhere about that and you grow your list And and you you decide for yourself You okay when I have a 100 people on my waiting list I'm building the app as fast as as I can You build it You launch it to the list via email the the way you prefer and and it starts Perfect Okay All right If you guys want to get access to this right now and you want to use this yourself just click the first link in the description We put it all in there and it's totally free And thank you guys for watching I hope you enjoyed this Leave a comment if you'd like to have Steph come back on and share more business idea frameworks or even potentially some marketing and growth frameworks as well So thanks for coming on Steph That was awesome I think this is going to change the world All right I hope you guys enjoyed this video I really think that this is just an amazing space to be right now building in AI and building with AI tools And look these AI coding tools are powerful but they're not magic yet It's still really early days I know that this space can feel really overwhelming and it's moving really fast So it's important to have the right system and right framework to follow So shameless plug here but we've been working on something for a while If you watch this you found an idea and you want to take action on that idea well I'm excited to announce Starter Story Build which is our platform for learning AI tools and learning how to leverage AI tools to turn them into real ideas and real apps Our flagship program is the AI app accelerator This is way more than just a course or a video on how to build stuff You get to walk away with a realworld app built completely with AI plus skills that might just change your life Not only will you learn how to use these tools and build stuff you never thought possible but this program will give you structure accountability and push you to actually take action get it done and ship What's even cooler is we have office hours with AI coding experts to help you when you eventually get stuck cuz everyone gets stuck And there's a whole other cohort of people building alongside of you and building apps So if you're curious about actually building something and you want to surround yourself with other builders doing the same thing then head to the first link in the description to see if the AI app accelerator might be worth it for you All right guys Thanks for watching I'll see you in the next one Peace