Notes from the Lecture with Dr. Saga

Introduction

• Audience consists of participants from various regions in Indonesia:
  • Raj from Kendari (Sulawesi)
  • Semara from Bali
  • Alino from Medan (Sumatra)
  • Barnabas from Kendari
  • Adin from Ternate (East Indonesia)

Purpose of the Meeting

• Weekly meetings to share and learn from guest speakers.
• Today’s guest: Dr. Sagarika, discussing communication in retail.

Context of the Lecture

• Current episode: 158 of the retail Zoom series.
• Previous topics included interpersonal communication and the challenges faced by Gen Z employees:
  • High turnover rates.
  • Difficulty in building trust and engagement.

Key Points Discussed by Dr. Sagarika

Communication Strategies in Retail

1. Understanding Generational Gaps

   • Different generations in the workplace (Baby Boomers, Gen X, Millennials, Gen Z).
   • Common disconnect due to lack of interaction between older management and younger employees.

2. Importance of Digital Communication

   • Implement various digital communication tools (e.g., messaging apps) to maintain transparency and trust.
   • Encourage feedback and regular updates.

The TA Framework (Trust, Agility, Leadership)

• Trust: Built on competency and credibility.
  • Employees feel trusted when they feel valued and heard.
• Adaptation Agility: Flexibility to adapt communication methods to resonate with all generations.
• Leadership Empowerment: Leaders must be role models and inspire teams effectively.

Six Communication Strategies for Effective Management

1. Hiring Process: Focus on attitude, skills, and knowledge during the interview.
2. Clear Expectations: Clearly communicate roles and performance expectations during onboarding.
3. Continuous Feedback: Use digital communication to reinforce goals and allow open forums for discussion.
4. Building Connections: Understand the deeper purpose of employees and show genuine care.
5. Respect and Recognition: Communicate respect and ensure policies to eliminate toxic behaviors.
6. Capability and Commitment: Aim to merge high capability with high commitment among employees.

Conclusion

• Implementation of strategies is critical; don’t wait for perfection.
• Continuous learning is emphasized for all leaders and employees.

Audience Interaction

• Encouraged audience to ask questions regarding communication strategies.
• Discussion points included the importance of understanding employee purpose and the challenges of managing different generational expectations.