Etsy Marketplace Challenges and Strategies

Introduction

• Etsy has seen a significant increase in sellers since 2020.
  • 2020: +2.16 million sellers
  • 2022: Over 7.5 million sellers
• New sellers may find it difficult to compete.
• Introduction to Everb as a tool to enhance Etsy business success.

Overview of Everb

• Everb is designed to help Etsy sellers make smarter decisions and grow their sales.

Key Features of Everb

Product Research

• Helps find high-demand products on Etsy.
• Provides insights into trending styles and niches.
• Example Niches:
  • Mother's Day: High search volumes for gifts, shirts, and cards.
  • Gardening: Opportunities in gardening tools, shirts, and gifts.
  • Pets (Dogs): Searches for dog clothing, SVG, and PNG.
• Generates additional keywords and product ideas.

Revenue Analytics Tool

• Allows sellers to analyze sales data and trends on Etsy.
• Provides insights into bestselling products.
• Example:
  • Custom dog mom sweatshirt - high sales and revenue.
  • Custom hummingbird sign - high visibility and conversion rate.

Tag Analyzer

• Analyzes tags from Etsy listings to identify popular search terms.
• Allows for customization of search filters to improve keyword strategy.
• Example: "Window feeder" and "Seed geeks" in the gardening niche.

Google Analytics Integration

• Integrates Google Trends search into Everb.
• Provides insights into demand for keyphrases outside Etsy.

Favorites and Folders

• Allows users to save and organize listings for future reference.

Additional Tools

Keyword Research Tool

• Provides insights into search volumes and competition for keywords.
• Example: "Birth flower necklace mother" as a high-value keyword.

Etsy Calculator

• Assists in calculating profit margins and fees for Etsy sales.
• Useful for both handmade and print-on-demand items.
• Provides detailed breakdown of costs and potential profit.

Conclusion

• Everb can significantly boost Etsy sales by providing detailed market insights and data analysis.
• Encouragement to use Everb's free trial to explore potential products and niches.
• Upcoming in-depth look into Everb Email for email marketing strategies.