JA Philippines Event and Social Media Insights

Sep 25, 2024

Lecture Notes: JA Philippines Event and Social Media Marketing

Introduction to JA Philippines

  • Junior Achievement of the Philippines (JA Philippines)
    • Part of JA Worldwide
    • Non-stock, non-profit global organization
    • Nominated for 2024 Nobel Peace Prize
    • 52 years of dedication to educating students
    • Focus on workforce readiness, entrepreneurship, and financial literacy
    • Collaboration with businesses and educators

Speaker Introduction

  • Ms. Regine Peña-Flor
    • JA alumni
    • Registered business professional
    • Founder and owner of Refined Nature Spices and Radiant Co.

Session Overview: Effective Social Media Marketing

  • Importance of interaction and engagement
  • Encouragement for participants to share their business details

Key Topics Discussed

Branding

  • Importance of clear objectives, mission, and vision
  • Appearance and packaging
  • Consistency in quality and values
  • Tone and identity: use of specific color palettes and fonts

Audience

  • Identifying target market: not everyone is a customer
  • Demographic details: age, gender, income
  • Geographic and behavioral factors
  • Psychographic: lifestyle, interests

Competitors

  • Importance of competitor analysis
    • Sales strategies, marketing campaigns, social media presence
  • Learning from competitors’ practices

Social Media Marketing Strategies

Approach

  • Quality posters and clear branding
  • Consistent mood board and color palettes
  • Engaging and visually appealing designs

Captions

  • Encouraging conversations
  • Call to action (CTA) inclusion
  • Maintaining relevance and brand alignment

Content Planning

  • Campaigns with clear goals (e.g., brand awareness, educational content)
  • Examples: tips for better sleep, effective use of product

Engagement

  • Connecting with customers through interactive content
  • Competitions and surveys
  • Utilizing videos and live streaming

Consistency and Scheduling

  • Regular posting schedules (8-10 AM, 6-8 PM)
  • Importance of using hashtags and tracking metrics

JA Marketplace Overview

  • E-commerce platform for JA alumni and entrepreneurs
  • Benefits: free access, small competition, scholarship opportunities
  • Platform for marketing and networking

Final Thoughts

  • Consistency in branding and marketing
  • Opportunities provided through JA Marketplace

Conclusion

  • Open floor for questions and clarification.
  • Reminder on evaluation form for attendance.