Storytelling Through a 56-Card Deck

Jul 17, 2024

Storytelling Through a 56-Card Deck

Introduction

  • Favorite investment of 2022: a 56-card deck for storytelling.
  • Helps craft stories that engage people.
  • Used for social media videos (Instagram, TikTok, YouTube).

Purpose of the Video

  • Breakdown of the 56-card deck: what it is, how to use it, the results obtained.
  • Convince viewers of its value.

Results

  • First three videos using the deck's strategies: one video achieved over 200,000 views in 90 minutes.

Structure of the Story

  • Use Red Card, Purple Card, and Green Card for structuring stories.
  • Example with a Red Card concept: “The Dragon and the City”
    • Dragon outside city walls → city not safe.
    • Choices: Escape, Defend, Attack.
    • Each choice has risks and rewards, analogous to real-life projects.
    • Questions: What is your city? What is your dragon? What happens if you escape, defend, or attack?

Applying the Structure

  • Once structure is aligned with the story, use a Green Card.
    • Example card: POP Method (Problem, Opportunity, Practical steps, Promise).
    • Example application:
      • Problem: Bad health and diet.
      • Opportunity: Getting in shape, healthier lifestyle.
      • Practical Steps: Long journey to improve health (gym, diet).
      • Promise: Better shape, feeling comfortable in one's body.
    • Uses analogy of dragon (bad health) and city (healthy lifestyle).

Making Stories Engaging

  • Importance of avoiding boring stories.
  • Use a Pink Card: Movie Time.
    • Elements:
      • Action: Where are we? What’s happening? What’s next?
      • Emotion: Who is involved? What’s at stake? How does it feel?
    • Example: Doctor’s visit, health issues discussed, evokes visual imagery.

Key Takeaways

  • Three-card structure (Red, Green, Pink) simplifies storytelling.
  • Helps play a movie in the audience’s mind, keeping them engaged.
  • Growing engagement and community connection through effective storytelling.
  • Encouraged investment in the 56-card deck for enhancing storytelling skills.

Final Thoughts

  • Recommended for those looking to invest in their business.
  • Emphasizes storytelling over expensive tools.