Creator You Podcast - Episode 1: The Essence of Creation

Introduction

• Host: Introduction by the host.
• Guru Pashupati: Special guest, known for various skills and entrepreneurial success.

Main Themes

Concept of Creation

• To be human is to create.
• Non-creating is considered sub-human.
• Education System: Compared to a prison system, oppresses creativity.
• Creators Impact: Creators impact many lives and their influence lasts beyond their lifetime.

About Creator You

• Objective: For anyone who aims to create anything of value (businesses, content, art, etc.).
• Yogi's Way: Emphasizes different ways of thinking and creating, contrasting the colonized way (Thems education) vs. Bhartiya/Yogi's way.
• Personal Journey: Host's journey from childhood creating Ayurvedic products to becoming an entrepreneur and creating content.

Role of Guru Pashupati

• Background: Successful entrepreneur, martial artist, and Guru.
• Purpose: Mentor to the host, focusing on becoming a better yogi and creator.

The Philosophy of Creation

Natural Human Trait

• Human Brain: Humans create new realities using their brain.
• Education System's Flaws: Suppresses creativity, forces conformity.
• Potential for Change: Everyone can become creative by learning the principles of creation.

Why Create?

• Ineffectiveness: If you're not creating, you are ineffective.
• Oppression: Current systems have taught boundaries and limitations.
• Functional Creativity: Creation should have function and purpose.

Principles of Creation

Motivation

• Environment Dependence: Safe, supportive, and encouraging environments fuel creativity.
• Frame Importance: Who you are with, what you're doing together, and where you are matters.

Creation Strategy

• Who You Are: Self-assessment and integrity are crucial.
• For Whom: Understand your audience, their needs, and how your creation can serve them.
• Dream vs. Visualization: Dreaming involves feelings and is more impactful than mere visualization.
• Pathway: Feelings -> Visuals -> Words -> Expression (Para -> Pasyanti -> Madhyama -> Vaikari).

Internal and External Alignment

• Internal Environment: Who you are and your self-image.
• External Environment: Who you are creating for and the surrounding ecosystem.
• Integration: When both align, creativity blooms.

Practical Tips for Creators

• Identify Problems: Look for someone with a problem and create a solution.
• Functional vs. Dysfunctional Creation: Avoid creating things that lack function.
• Repetition: Necessary for mastering any skill.
• Team Collaboration: Scaling a solo project is challenging; teamwork helps.

Case Studies and Examples

• Host's Journey: From mixing Ayurvedic products to filmmaking and entrepreneurship.
• Guru's Music Journey: Emphasized practice and team collaboration.
• Framework for Wealth: Understanding customers’ needs and creating value they want.
• Practical Framework: Rag (Desires) -> Dvesh (Repulsions) -> Samasya (Obstacles) -> Samadhan (Solutions).

Key Takeaways

• Purpose of Wealth: Have a clear purpose for wealth creation.
• Invitation to Wealth: Make compelling offers that others can’t refuse.
• Empathy: Understand and solve the feelings and needs of your audience.
• Growth Mindset: See failures as practice and necessary steps in the creation process.

Conclusion

• Next Episode: Focus on creating emotions (Navrasa).
• Call to Action: Encouragement to join the 64-day challenge to become better creators.
• Final Thoughts: Dry up the Thames and drink from the Ganga - embracing indigenous knowledge and creativity.