Lecture Notes: Interview with Gary Archer

Introduction

Concept: An advanced feedback system designed initially for the music community.
Functionality: Gauger allows artists to get nuanced feedback on their music.
- Users can rank aspects such as beat, lyrics, hook, and overall hit potential using a 0-100 sliding scale.
- Solution to vague 'like' buttons, providing detailed, actionable insights.
Expansion: The tech is transitioning to other industries, e.g., restaurants, car dealerships, and more.
- Enables detailed feedback on services, helping businesses understand strengths and areas for improvement.

Uber of Feedback: Artists can pay to get their music reviewed by professionals using the Gauger feedback system.
Current Partnerships: Discussions with major platforms like Hulu, Yelp, and Spotify to license Gauger technology.

Past Roles: Record label management, connecting dots between artists, DJs, and others in the music industry.
Notable Collaborations: Worked with various artists like Fab, Jacka, Mac Dre, etc.
Philosophy: Believes in teaching and sharing knowledge to help artists grow.
Talent and Fear: Many talented individuals are held back by fear; success requires overcoming fear and seizing opportunities.

Current Issues: Yelp and other platforms often have ambiguous ratings (e.g., 4.5 stars can mean many different things).
Gauger Solution: Adds clarity with specific categories like ambiance, service, value, and food quality.

Success Strategies: Emphasizes the importance of hard work, understanding the business, and forming the right connections.
Maintaining Humility: Stresses the value of humility in achieving long-term success.
Internet & Social Media: Internet makes world smaller but distances people around us.

Hardest Working Individuals: Named Master P, MC Hammer, and Sway Calloway for their enormous contributions and hard work.
Too Short: Discussed Too Short’s significant impact on hip-hop, pioneering a unique rap style.
Hyphy Movement: Gary elaborated on the Hyphy Movement’s roots and impact on Bay Area culture.

New Generations: Less focus on creating classic tracks due to internet trends and transient interests.
Gay & Cross-Dressing Artists: Supports self-expression but prefers genuine music over forced narratives.
Industry Dynamics: Highlighted the importance of real-life interactions and authenticity amidst internet personas.

Work Ethic: Advocates for building a strong foundation before seeking a manager or major deal.
Creativity & Collaboration: Encourages artists to find their unique voice and be strategic about their collaborations.
Success doesn’t come easy: Importance of perseverance and resilience in the face of adversity.

Gary’s Mission: Aims to revolutionize feedback systems across industries with Gauger.
Contacts: Follow Gary on Instagram @legendaryarcher and connect via the Gauger app.