Transcript for:
Interview with Gary Archer

[Music] what really makes you go yo shut up to the Mozart it's always I see moving on Lawrence take it on I'm saying I'm party boy Lawrence also Noel Dee's for another episode I need to know what my special guest Gary Archer what's up man oh man you know I'm blessed loving life for show man tell these [ __ ] what you doing who you are man I mean it's a long list so let's just say when I was little no you know what I got coloring books I was real good at the doctor got books like the doctor dad saw him I'm like a good good real connecting the dot type of dude like that what's the what's the biggest dots you connecting right now right now is probably my tech company right now my biggest dot I'm connecting right now we got some patents with this new feedback system for music and its really transferred about to transfer over to all platforms hello you've been working on it come on man been working on it probably about six years in the background is called gauger okay GA u gr don't just like it gages the evolution of the like button basically gotcha gotcha so like say like if I go to like a restaurant right and then the hamburger come out and I hit the gauge you didn't tell me if it's four short five stars three stores so this is this is what I thought let me just start how we did it and then we'll talk well I'll completely answer that question right now let's go so the reason for this there's two major reasons why so either app download in your favorite app store right now gauge or GA u gr so once you download the app is made for the music community or fans so you download the app you make a profile either artists a DJ a manager a fan and now you have access to the platform artists can upload their music or put their videos on there and then people who look at them and we have the you know you can like it but we have a buttons called the gauge so now you could gauge it now if it's a song instead of stead of having stars or or I like it it's cuz when when you like something it's if I as a business owner it's really just ego driven they liked it I felt good now I can't how do I plan my business around that I don't know what you liked about it or how much you even like that so we thought about the like button in the music and I'm like man if we can find a way to split that up so we came up with swipe don't type so now we have four main categories of music one is how much star like the beat how much I like the lyrics how much I like the hook and do and do I think it's a hit or not and it's a zero to 100 slide bar ain't no stars so now you're touching it really filling your your you know really feeling how you feel about it and you know you notice people really taking the opinion back so that's where it started I was really trying to get feedback from the biggest DJ's cuz you know I do music I put people's music out and I'm the one that tries to connect the dots with everyone's music career so going around this country back when you used to have to send records the people we used to be able to call them on the phone and when you call someone on the phone like Emmanuelle DS got on the phone we're gonna talk about the record where I'm gonna discuss it with you you're gonna have about five ten minutes of my time because I respect you you respect me I'm answering the phone I'm gonna give you that you could send me the same song in the email I might listen to the song but I'm not gonna type you know two paragraphs like our conversation would be so I started noticing my big last friends that are DJs stop I stopped getting conversations with him and I thought I was I thought I was winning when I could send someone a song in the email right this is 2001-2002 you're like oh [ __ ] I could send a song in the email I'm winning I want to spend money no more we start to spend money to break records so then we do that and realize yo we can't get the feedback we wanted so this this few years later is like yo I went through all my notes and realized these are the four things they always talked about so I thought if we can make it easy for the big guy to give me feedback then the middle guy is gonna care right bring the feedback right back another thing that's that's exclusive not just the gauge or the swiping we own patents on all that is we're also the uber of feedback so let's say I'm an artist and I have my music uploading I have no fans I have no way of getting ahold of no one I try but no one's really going engaging my stuff there's a rocket ship right there on the app next to your post and you hit it and you blast off and now you could pick anyone on the panel to listen to your record and they're gonna listen to your record and use this gauge technology to give you feedback on your record instantaneously like you're calling over that [ __ ] is dope man so starting with that we built that and started realizing damn the whole world needs a better feedback system holy [ __ ] we're looking at Yelp and I'm like [ __ ] I go to restaurants I'm in New York I type in and I ask my wife what you want eat Mexican food I type in Mexican food and there's like foreigner restaurants with four and a half stars I still know I can't just randomly pick one of these restaurants even though it's four and a half stars I got to open up and wise at four and a half stars but imagine a restaurant gauge that says ambiance service value and food quality yeah so now as a patron I'm looking at it now I'm filtering myself out on like yo babe what you care about oh [ __ ] I want good as food and dope Aviance will [ __ ] with the server don't matter so now I could instantly know what the restaurants great at and as a restaurant you know what you're great at and what you could improve it and that's because right now the current system and feedback on Yelp is either I had the worst time my [ __ ] life and that's why I'm about to type these four and a half paragraphs and put x on there and hell it [ __ ] die and or I had the best time of my life and that person staying is about a little less weigh less than that and who we missing the main customer the person that's not giving us feedback is they don't hate it or love it it's right in the middle so if we make it easy for them to tell me oh shoot I could my food quality is only like 65 [ __ ] we could work on that even though we're packed [ __ ] we can improve this get better at this we're already good at this so you know how to repeat things you're good at and change the things you're not so also you know we just so everyone knows we're talking with Hulu Yelp and like I said Pandora Spotify lyft uber Expedia Priceline these are the companies we're talking about the gauge so like we're gonna license this gauge out so people could use it we're now at the stage you could have a custom gauge so like a let's say I'm let's say I'm a presidential debate or like been running for president and I have someone want to talk about put it out on my Twitter and be like what do y'all think about it and have these changed four categories or whatever I want it to be or anything of that nature or if I'm a car dealership or I'm gonna put a new color out what you guys think what you know about this an easy way to grab this feedback and we're about to change the world with it just so everyone know de jure GA ugr how I did and and within next month you're gonna start being able to gauge restaurants car dealerships all these sort of things on that so you know I mean I I hate to say that we're the new Yelp but I'm just just saying it's about to be made I'm not mad at you I mean [ __ ] you can put that [ __ ] on the prostitute host role everything is and and that's the beautiful part about is you could take and make the gauge whatever you want the four pillars that matter in your business you have the ability to change it anytime you want that's dope man right on that's dope yeah that's my biggest dot right now so what did some of the past things that you doing I know for a fact that she was managing managing yes really I was running I was running record labels running record labels and because of that like what a lot of artists feel like I need a manager but you don't need a manager until there's something to manage what you need is to get out there become popular go through so me running a record label and for instance signing fab when he was like 18 19 years old figuring out this dude's to dope how do we show the world this he didn't need a manager even though I was managing him what we needed to do is come up with the illest marketing plan and changed the world which what we did so by doing that turned into Wow people used to seeing me there so we're figuring out the business together you know I mean I knew more in him but but I was figuring out all the management stuff with him because you can't you can't do I can't know how to be a manager really unless I've done something big because when it comes up I can't act like I don't know what it is yeah so I I help a lot of people but actually on paper I wasn't I was never even fabs manager me a fab on the company together God's what company was a forever after bread god you gods and I was like went oh we started in oh three he was signed to straight hit switches me and my brothers label at the time jazz Jim big time DJ shout-out to jazzy and you know so that's that that right there launched me and to becoming Who I am in this Bay Area music scene besides the early days when it was DJ's cuz my brother's a big DJ and I speak part of that scene like in the 80s but think guys like I didn't research until like 2002 2003 and been going hard since dad so and been involved in a lot of people's careers from Fab to jacket a messy Marv to Mac Dre to the hold is camp to just a lot of people like Roach gigs these are people that tidy Springer's the gorilla pits so all these we you know help but just helping other people maneuver because once I learn it I feel like I could I gotta teach it do you know where I'm from is you know you know it you always you know that this these new hustlers come out you know games would be sold not to be told and I'm like well you a sucker I get it you don't you don't give the game away to strangers you shouldn't even sell it to him yeah you look greedy [ __ ] that's our game yeah you know I mean when I'm from our neighborhood get that game like that's us so as I learned I try to increase my circle that I know people that work hard talent to me is the most wasted commodity on the commodity on the planet talent talent it's the most wasted you know I mean there's there's so much fear attached to talent what do you mean explain here so being talented before it matters is fun got you real fun I'm the best basketball player hell of fun hell of fun I'm playing pickup games before I met on this school team I'm I'm doctor just dumped it on fools I'm just going crazy school just love me and all of a sudden now it's time to tryouts and I'm a freshman but I've everyone knows I'm the illest ballplayer but I'm not the illest they don't give me the stage to show off my talent at first so I'm more talented than the stage let's is invented in front of me so a lot of talent has all this energy when they realize their talent but it starts to wear on them wear on them wear on them wear on a minute I can never get my break so they start to blame it on breaks instead of they forgot that you know if they look back there hell of further further than they were so the fear is I'd rather be it's it's like hook Mitchell do okay that's so he didn't there's too much pressure that's right to actually do this amongst the big boys there's no more the kid from down the block it's your your your competition is no longer that one once you once I'm [ __ ] with you need to solder take it seriously cuz that's I'm not even gonna give you the game if you want to play with it because then the day is this is some serious [ __ ] kinda set up for you to lose kind of like when [ __ ] be dating for twenty five years or ten years then when they finally get married to pressure to actual title in the marriage [ __ ] break up Manny so just playing house for mother [ __ ] 25 years senior got married after that nowadays [ __ ] I mean cuz you know you know why they're second second guessing myself the whole time that's why I didn't get married early like like they like that grandparents did so like like if your grandpa I'm just saying like just like if you you know or your your game goofy you don't see and you let this dim ones go you right a lot of people do that too they want what's best for their friends think instead of what's best for them so they find a self in weird situations yeah I've been married 21 25 years there you know I mean married not not playing house yeah you know I mean and since I take a serious we got no kids and I'm just so like if you love someone you're supposed to make that commitment and women should make men do it and men should do the same like you shouldn't play with the game there's a lot of kids growing up without parents that's right and that's [ __ ] yeah one parent could do it but that parent gotta do so much extra [ __ ] that they can't do the other [ __ ] that parents do yeah you know I mean which is actually raise this child like from birth like really nurture a child children ain't nurture no more that's why people growing up hating the world til my [ __ ] everything [ __ ] that [ __ ] that kids cussing everyone out like that's crazy and it's because there's no more connection yeah no more connection and because the people that have have Authority are scared to use it that's what I think period because my back ain't like that yeah that's real dough and part of this social media [ __ ] is crazy because like the Internet makes the world smaller but it also makes the [ __ ] next to you further away I mean I'm sitting up there I'm you know on a [ __ ] date or something mean this [ __ ] on the phone part at a time and I'm like damn what is this a three-way you know my own [ __ ] you know what I'm saying ima Oh Scoob [ __ ] you know I start feeling like my game week if you on the phone too [ __ ] long I got something to be come on there to be you know what I'm saying no I mean didn't y'all from there - I'm og - so told you know G carry certain value some do you can you know these a lot of old G's our age that had the game are in jail or dead because they chose the user for other things because survival mode as a kid you use your towns for what you good at yeah some people are good at organizing and all this stuff and that's why I get caught up in the wrong things whether it's pimping selling dope yeah stealing robbing or you know putting gangs together like these are things that at a young age you take to get what you can there's not enough for everyone else and to me I think it's backwards right so like I just know the more you give the more you get and I just you know I just think that's missing right now cuz then people is dead or in jail and a lot a lot of women is raising kids body so a lot of men are doing the same as well as some some are doing great co-parenting and I'm just saying like you know just that's to me is is why during a lot of stuff sticking because they don't have to like it's the microwave society and it's because we let it be that ain't nothing wrong with that if that's if that's what move them you know just not my brand right and I just know that that that's the internet gives you an opportunity to say it gives an opportunity for unpopular people to pretend they're popular right yeah the popular people already can't get to start getting up on the internet and and doing this game goofy [ __ ] that these other people are doing cuz people know these people like you people know you in real life you have an audience [ __ ] follow you on Instagram they know you from the apartments you can't walk outside block but stop that we can't [ __ ] you doing over there well use my [ __ ] neighbor right and but it's my [ __ ] like I don't know no I know twelve people on the planet so I could [ __ ] put a like on this other dude and end up with these you know I just know like I'm from the hip hop world where it was left for you to express yourself but let that be yourself yeah don't be a sucker with it right don't be bite and Road like don't be still style don't beat my rhythms all that [ __ ] is where I'm from is like it you beat up yeah you know milk is that's what people used to fight so I guess we handle [ __ ] beat everyone up now you're like no I'm just gonna shoot people and I just want to be right I didn't fight cuz I wanted to be right I'm [ __ ] as I was frustrated and I'm like you ain't gonna act like I'm some punk out here yeah that's real and I'm not gonna stand them let you show me to try to be I like I'm not a punk it's a different world now so how do you feel about some of the things that the hip-hop culture has opened itself up to nowadays that wasn't quote-unquote the status quo like in the 90s like I am the sexual [ __ ] like gay and me and cross-dressing and [ __ ] like that expand on that Gary I think I think if it wasn't packaged in a way to show it off I think you'd go a lot further there's been some gay people in hip-hop already but but they wasn't talking a sexuality there's been plenty of rappers I never talked about that girlfriend or boyfriend like like that's like hip-hop is not a force your belief on me it's say your piece right so like I'm with I'm with everything that you want to be you create your audience go do it right it's just it to me it's different though it's not the same music that I get into right like I'm not mad at this new generation that's dope but like or another show you have that there's gonna be very few classics five or ten years from now yeah and that's because of this internet thing you talking about there's no there's no belonging to it no ownership like sway sway did the thing downtown Oakland this way fest the other day any other year that was there okay so he had people from Oakland performing fab wasn't the biggest artist performing that day but fab perform when [ __ ] got onstage the crowd went the biggest may need to new Oakland you know why not cuz that's their favorite song cuz that's their song like they own that they feel ownership in that these new kids are never gonna have a kid feeling ownership in it it's just trendy to [ __ ] with it got you hear me and and that's that's that's what it is and I just know that the more you can include these people other than just a video like that's a great start getting into your life showing vlogs talking to him so now you hear what they talk about they have any sense in their mind but then the reality is if I got a chance to touch you in real life yeah like that that changes people's life yeah I realized what Mac Dre and fab as we was running around like a handshake to you could be a lifetime memory to someone else definitely so don't [ __ ] it up and allotted a lot of these new rappers don't understand this they're like oh no they know it from Instagram I could act like an [ __ ] out here instead of saying yo I'm just a I just don't take no [ __ ] but I see you I'm humble yeah ain't none wrong you know the humble game right now is hell is slippery no one's really humble you know the ones that are are the biggest [ __ ] artists out yeah like jay-z like giant mother knives like this Ice Cube like dr. Dre like like Scarface these [ __ ] like our humble Khalid in real life like real life this is humble giants and people don't understand that you get way more flies with sugar than [ __ ] those rules you know I mean and that's what they don't understand they're like nah this is my gimmick there's a lot of people gimmicky in a way in and that's so it's not gonna stick unless unless it take off and that's what it is but I just know there's a less chance of not creating something that you believe in and you know I mean and and if I think it's a gimmick then you didn't do your job if it's really you right that's all no matter what you saying and you know hip-hop still let you say and do what you want so I gotta ask you a question that's a little bit left but it's still on the same subject right now is just safe to say that there's the most rich rappers that there has ever been ever on the planet thank God thank God thank God thank God thank God but because it made it so easy to put so the way people made money before in rap when it came out like in the 80s in the early 90s the reason the reason there was a lot of rappers with money then is because there wasn't a lot of rappers out right it costs money to rap back then you had I get real money Studios cost hella money to get in so to actually put a project out you had some money so it was a hole so it eliminated a lot of [ __ ] so once it became almost free to put records out it started flooding the market and that's why without social media okay without social media there would be not nowhere near as many rappers rich rappers there was back then but because of social media you have a chance to show the world and then point to it which is meaning you get to carry your store around with you where we from having a dope album is one thing having the album that people want to buy is another but the hardest part is getting it into the store wherever they [ __ ] live around this world from the store owner to believe enough to order an album so this [ __ ] could even walk in and buy it yeah yeah it was crazy it was crazy so we took the store to neighborhoods and that's what I'm saying if you you you could only be amazing in person yeah and if you're not amazing this might not be for you that's that's all I'm saying like black this is still the show business yes right you know a [ __ ] some people call it the music business but it's really not it's the show business your music show soundtrack and a lot of people get that messed up they want to push their soundtrack out and then all promise to show people to movie yeah and I'm like I never bought a soundtrack or if I seen the movie [ __ ] movie and if I loved the movie I might [ __ ] with every song on that soundtrack because I love the movie so people really take that they forget to that part of the game yeah if people love you they will do something for you God you know I mean there was a reason there's a reason pimping in home and took off it wasn't always the most ambitious [ __ ] there was the [ __ ] not doing so well on his ambitious pimp that's right that that brought her from somewhere to made her be so or feel like something a lot of people forget about that you got to make your fan feel important and then they're gonna show up that's why technology and show what they they know what don't go without them and when it come to that pivot and oh and [ __ ] if you don't know you definitely gauger come on no doubt speaking engagement okay shadow my co-founder man Anthony Jones Anthony Jones - CEO - company co-founder easy as a gangsta spit his number out she'd like Mike Jones you know his number of the head now we don't have his number but you know follow him on Instagram underscore I'm his Gager underscore GA ugr underscore and check us out man you know I mean a few dope bro just so you know me I'm Gary Archer let's at ledge and Gary Archer yeah not legendary that's legendary Archer okay on Instagram or just type in Gary Archer and I'm popping up I'm a part of the first five things on Google you know I mean I don't mean to pop my collar but I'm from Oakland man so so you know pop a little bit I'm talking [ __ ] but yeah so you know anything you need man I'm there I'm not a sucker so you know I mean I'm gonna let you wanted to question me so so I gotta ask you a question real quick that was the one or two questions video nothing yeah yeah I mean it answers a question but I just know had a lot of information before we can get to our questions that you this you know it means to put you in something who would you think about Bay Area hip-hop because you've been around a minute and you've been in the industry who are the three most hardest-working individuals that came up bottom to the top did you think Master P okay I thought you might have said that MC Hammer I thought you was gonna say that rap go anything I mean anything you like any that's like Halloween sway Galloway heart is working [ __ ] that you seen from the bottom to the top to be able to work hella hard working but actually came from dirt came from an idea and came from a space when it was hard to do the things they do now it wasn't like we could right now we're in a room doing the dope ass podcast yeah which is dope you know having the ability to do this in Oakland you would have to go to New York LA or Chicago to do something like this guts right and you know to take it from an idea from a rapper really used to be a rapper him and King Tech had a group you know yes but they had a group you know I mean they put rap records out there deal and then then boom they realize Danny enough love for rappers so they started the wake up show that's right you know I mean and little by little he done built his own platforms and took over little by [ __ ] little which to me is amazing like he's like I call it pioneers and settlers hear me I'm a pioneer like one of them so like like we do something that's never been [ __ ] done and then we set it up for the settlers to come on in speaking of being a pioneer pioneer meaning the first [ __ ] to do something I was having a conversation with somebody would you agree or disagree the two short is one of the fathers of red absolutely absolutely agree for multiple reasons though but absolutely ok abso-fucking-lutely absolutely okay and his contribution to rap okay even if like it's one of the things that bothered me a lot I'm glad you brought up to short it bothers me a [ __ ] lot that people downplayed too short a lot they like oh we just keep the same style and I'm like wow I should [ __ ] that's crazy Guns and Roses ain't never changed they styled like like you guys are crazy like this dude's a mega [ __ ] giant yes too short too short was the first person on the planet to rap the way the way he did on a record yeah like like people wasn't cussing on records act like [ __ ] cussing on records like they would not let you cut on record would you know what's crazy because I got a few things to say about too short for one to short is a rapper that did songs with the most other famous no one no one no one on the from anywhere how about there is no rapper from anywhere on the planet let alone from here no right anyone on the planet has did more songs with the giantess people on the planet another thing about too short if I need to short on a song and I can't get too short then I just can't get too short but if I want to pimp like sugar free and I can't afford sugar free they're not gonna get drew down if I can't afford ice cute but I need somebody to give you that effect I could possibly get in mac-10 or dub C but if I can't get short I can't get shorten it it's the last thing I'm riding down the street I'm like damn high murmur when to short and LL Cool J was both my favorite rappers and God said they're both named Todd I said yeah they have that in common he said but they're also the same [ __ ] I said what do you mean he said they both want to [ __ ] the girl in her pond is too short is just saying [ __ ] in lol just being smooth about it they're the same [ __ ] period what is just a playboy what is just a pimp 1 1 to be a superstar 1 really didn't care yeah dear what's your favorite short album maybe born to Mack born the Mack I have like you know I'm a couple songs from before born a Mac like you know I mean like dough thing go fiend beat was like one of the most insane things ever heard of my life when it came out you know I mean yeah the other song you know that made him bigger you know this but that when the dope fiend became out when when them [ __ ] was talking [ __ ] to him and he was going back and forth yeah like I couldn't even I couldn't even oh you talking about dough fight to fill me yeah when when the [ __ ] was like they was gassing so like I'm from out from the rocks and era jutsu where rocks and I was like when they came out with the rocks and that was the most dealing all of a sudden Roxanne's like I'm [ __ ] in here they didn't do [ __ ] suckers yeah hit on me and it was just like like trained create like hip-hop was a like people think it's be back then it's like hip-hop started brag brat like records know where it came from is brag rats like and its really digging Cap'n yeah it started like I'm looking at your Lyle you hella phony like and all of a sudden people started putting rhymes to it because of the mute like it's it's it's a relationship you have with people around you that the music was created for for your friends when it started yeah and you know a lot of people got in a way at that and artists forgot about that to be artists right and it's like it's like the DJ's nowadays like there's some incredible DJs and then there's DJ's that don't have a [ __ ] clue of what's going on in and I'm just saying that DJ's where I'm from cared about what [ __ ] being the first to play something they thought was great nowadays these a lot of people want to wait for the world to valid a something before like oh no I only play the hits I'm like a week to get a jukebox and it's shuffle on that like a DJ is supposed to play the hits but a real good DJ and a really plays the songs that he wants shooting here that he thinks is gonna be something got you and that's what DJs did back then there was no hits like it was all breakbeats and his friend was rapping yeah like so the party was like it was that's what made it dope and then it became it started moving around right that's I saw once once the Sugar Hill Gang did a song it took that type of song before you had a chance to do something for ten years nine years until Run DMC in the Beastie Boys not whole little section started bubbling out and I'm just saying that people forget where this came from and I get it because there's a brand new they was just born but understand this started like when rock and roll started like it's the same type of thing that it's never gonna last it's not gonna do that what are you doing it's too simple and understand that you can't take a language away and hip-hop was a language for a lot of people and now it took over the whole culture and the reason a lot of people still that are older don't like it because they never took the time to understand it mm-hm and and that's and that's the problem with most things like the ring I'm sure a lot of people don't put out music that they think it sucks but a lot of people value their time nowadays since music's free it's not as important to listen to a free something so there has to be some value into it to me especially someone like me like oh [ __ ] you know how many dm's like here listen to my watch you know I mean I'm like oh [ __ ] well how would I even be Gary Archer if I listened to every [ __ ] thing so there's so not that I don't want to find the next dope is I click something boom boom boom I shot a certain times a week that I actually go through everything that my wife hates it I listen to music all the [ __ ] time new music right on the trip on a new [ __ ] I I trip on our dinner authentic nassif you are Finnick and you come from a space that I feel is special I want to show it off to the world that's just that's just what I want to do it's like I'm cool money's cool like I bought a house in the hyphy movement shit's cool it's not about that it's it's about being [ __ ] amazed what I'm gonna being dope like first day of school [ __ ] like if you ain't doing it for that I'm like that's all I'm saying you gotta come from a space like I'm trying to change the world with this I'm trying to do this I'm trying to do this me like I just want to rap to kind of make some money dough it's not gonna get away with me because I Gary Archer pulls in my 25 years of music business favors for people which in turn moves you up the [ __ ] line yeah right like oh [ __ ] I was way back here couldn't get in now you're backstage talking to sewing and the first thing you want to [ __ ] do is handle my [ __ ] CD you idiot obviously I know this dude like why not get to notice to first yeah let me tell him you do music like people like want to jump over to the plug gotcha gotcha and that's so I don't I don't let a lot of people in my magic like hi Adam I got magic I'm like a magician for real yeah like I'm a like but it's never magic to the magician and I'm the magician on me and and if if you if I feel fine if I feel like you found your magic I'm [ __ ] with you mmm-hmm I'm [ __ ] with you and you know I mean it don't got to be dark before I see a star and on some realized players [ __ ] like that's that's my biggest thing as I see it and then then I I hope like fruit and then I'm like okay boom now what do we do yeah sit back and wait for the [ __ ] boat to come or do we build a boat that's right I'll build a boat that might take us five years or we could sit here for the rest of our life you want to build a boat don't do not have to build it the don't kill you ain't getting on the [ __ ] boat hmm and that's all I'm saying we was building the boat a lot of people doing this thing that happened like when the Mac Dre - fab daddy isn't everything we do in the jackets and everything was moving my boobs moving Hustler pretty black before he died we tracks a million we moving as a unit we're going around the country doing shows like and then didn't it didn't it didn't it didn't move past that [ __ ] on Saturday move past that because it became everyone became big enough to do they own [ __ ] and that's cool that's cool because we all help each other become who we were but the thing is once you once you split it up you didn't know if they like liked it like we sent a car you didn't know if they're like the back of the car the music so like you might not and then in turn it [ __ ] people up it [ __ ] people up inside so I'm just saying that when you dope and incredible and amazing I'm gonna show the world that [ __ ] no matter what you so I was gonna ask you would you think about it moving right do you how would when they when the [ __ ] movement got broke up is that what you're saying or where everybody went their separate ways not not on purpose everyone became big enough to sustain their own [ __ ] from j-style in the filthy filthy was still coming up right then that's when he got out of jail and he was he was all he was witness to like Stevie Jo's with like all these people was from Oakland different spots the ones that was kind of moving sand Queens like we was all moving as a team because we were smart enough to be like oh I got a show I'm gonna make instead of let him do any opening acts I'm telling him that I'm bringing these other people and then we find a way to get other people they rap money yeah and whoever got the show the other people got less money the person who got the show to open you know it all we're started working himself out then it became where we all became big enough to do our own shows yeah and now there was enough money for us for five people to get ten bands yeah right but there's always enough for each one of us to go out and get ten bands somewhere 15 bands 20 bands right you know I mean we started off with can I get a mic like people are like people disc reading that movement a lot especially people know that don't understand it but hyphy ain't it ain't what people think yeah like hyphy is mainly like as crazy [ __ ] they didn't disguised it put some sugar on the medicine like it's a real active of lawlessness is what Heise mean yeah you know me - jimmy was like crook but crunk was like get drunk at a college music - was pop appeal dropout eyes whoo music I mean that and the pop appeal part was was a part of it but I think with the biggest part of it is people felt like they belong so it was like when breaking was out during the in the Bay Area when before before that it was like like the early 80s right before crack cocaine came out so there's a lot of heroin and [ __ ] out kids was kids start fighting because once you stop playing sports together that's that's one real [ __ ] funk starts happening growing up there ain't no funk really because you you plan on sports teams with people from across town you know their grandmother auntie's and once you become a age and you stop [ __ ] with each other every day not as new you come in now to be problems right so so like the the whole thing about the Bulls you saying about the movement was it uh elected like - oh yeah it was like pop appeal so pop a pill what it really was was letting the kid know that I could go crazy yeah I don't have to be my manners don't have to be what they what I get around people is like it's like almost like mosh pit music yeah I I just have a lot of good times it mingles you're her Domingo's nah never heard of mangos males is one of the first people in places in Oakland that that let us rock you know man yeah you know I meaning you know that that was you know we don't have nothing like that and that's why fab does is the things the events he does because there's there's no culture in the Bay Area in music because these phones these phones make it incredible but it makes it where I really don't have to get in front of my local audience yeah back before you had to be the biggest [ __ ] moving in your neighborhood before you even thought about doing something somewhere else yeah now now that's not a sense it's not as relevant but if you do do that now you could become like a Jeezy like like these [ __ ] that yo he's a neighborhood superstar before this right yeah and that's why you know a lot of these a lot of these neighborhood superstars try to put their young homie on and they just waste a lot of money good because the young homie ain't trying to do too much so I gotta ask you a question what what exactly was your relationship like how close were you with the jacket before he bets I want to say hang out with him every single day go the last like eight or nine months straight you know I mean he's like jacket just like jack is dominant is such an incredible [ __ ] human and that's why Jaka had the impact he has is because people love that [ __ ] mm-hmm and the reason they do is because he made people feel special no matter if you big or little it didn't matter to him he's such an in he's such an in-the-moment type guy and that's that's that's something that a lot of people should strive to be I I do that without trying he does without trying fab do that [ __ ] Dre's do that [ __ ] and it's it's of I don't need to be the freshest in the room and tell you like like that's that's him like where sucker [ __ ] like a lot of people like I'm someone so check me out you know I mean jackin everyone walk around and see some like what's up dog jacket how you doing if I come on bro [ __ ] jacket style why would you say that I know you jacket but that person for the rest day life is worth telling that [ __ ] story yeah and that's what that's that's what's so special about jack not besides how [ __ ] talented was mm-hm you know I mean and he always cared about a moment he's like in the moment type dude and that's why when he got shot he's in the moment he's in the moment he just got the keys to his new spot and the mic in he was supposed to be in the hayward hills had just got the keys that day that's like the way this [ __ ] moved like he went over to the studio to tell bro we bout that we bout to shut the studio down when it gotta be up over here no more like awesome it's the crazy [ __ ] the way the world work bro it's just like insane [ __ ] and that should make me hella mad yeah cuz he not just him he gave inspiration to so many yeah and when you take that away a lot of people like why am I even living no more like that's and once you're in a position of like that a lot of people don't take it as serious as they should and then like Jackie did yeah very [ __ ] serious you know I mean in and that's it wasn't just his music the music was the soundtrack to a lot of people's friendships yeah definitely cuz I have a very like this guy that's like my cousin named fam circ he's very close with the jacket you know what I'm saying he does hugs and that's I remember a fan was doing a hook for him in San Francisco and that's when I met freeway cuz freeway and the jacket was close absolutely Indian I'm from 39th and Martin Luther King between Martin Luther King and Wes and Lee Majors is from Dogtown but he's also kind of from 37th with his brother I mean and I think they not think they're really close absolutely majors in the jacket definitely fur for a big period of time they was super close yes sir well surely like he he was a good friend picker mm-hmm you know I mean I try to pride myself on that too but like being a good friend picker will save your life and put you in great positions yeah you know I mean that's kind of like the secret sauce on top of being cool and humble and showing up on time and respecting people's space and all that [ __ ] be a good friend picker but don't let people inside your life too much where it's gonna break your heart when when they [ __ ] not who you think they are yeah yeah and that happens in the music industry all the time like you finally someone call you back in black Archer record that's dope imma play it on Friday and then you run around telling hundred people didn't play it on Friday and he don't play it yeah that that that this that that kid that was waiting for that yeah it was just the DJ just forgot maybe yeah this kid is like always friends like dude you hella boo see Brody played yo ass buddy have us all out here listen to the [ __ ] radio we don't listen to the radio no more yeah yeah ruins his whole [ __ ] and it's like a lot of people tell you what they're gonna do in this industry man don't talk about until tour that shit's damn near done you know I mean if someone say it's gonna happen that's when you start saying it might happen you don't wanna bring it up until you know that it's someone said it's gonna happen I'm the same way like if somebody said it I'm gonna be on the show I don't say that [ __ ] till I'm at sound shake damn near everything is a might I mean I got the email confirmation with my hotel time by my oh [ __ ] hey guys I'm swoop I'm up out here it's past what is hard floor but when you win is winning when you so nothing when you're such a nothing yeah trying to come up and your friends think you dope any information that you can add to the gumbo pot you can't wait to bring it back you know it's hard it's hard to filter that [ __ ] yeah you saying you're doing that now yeah I'm not matching you being 19 or something like 16 all the same all sunny you're over there watching it over at the Laugh Factory and Eddie Murphy's like do you hella funny but you want to [ __ ] with me on the road you be like for real like man I'm about to go to the next city bro go to Sacramento so I'm being Portland Seattle i'ma stop back by my way back to LA you would be telling the [ __ ] world because how can you not because you want to believe it one it's like it's like the girl that's what to do they know she [ __ ] dudes cheating like a [ __ ] but she's like I don't wanna be that [ __ ] that's my player fighter I [ __ ] him here bout to come home and treat me and instead of just saying oh I know he cheek because she still say he not like that's the part to [ __ ] me up like it but that's what love do it is that's that's what being in someone's movie do like you could be I have a small part in someone's movie and you'll make you all your friends got around to watch your name on the credits yeah that's rude so that's that's what a lot of people is missing in this world we don't know what I say this all the time and I'm gonna just say it like this you know I'm saying life is like a [ __ ] Christmas tree you know what I'm saying and the [ __ ] that you actually got on it is just ornaments you know nice job nice car nice house whatever the [ __ ] those are just ornaments you take the ornaments off it's still a [ __ ] tree and the problem is that a lot of my focus just be ornaments in their own life and not the home of the [ __ ] tree you know I'm saying they let the next month [ __ ] life be daylight you know them said if I'm in your life right now right I only look at it like okay I'm just being a party yo life and at the most I could be a spin off in Yoshi I'm their [ __ ] it you know and Danny going to my show like different world to The Cosby Show you should never hang out with someone first of all another thing once you become a little bit successful there's more opportunities than than you could do mm-hmm so you should know you should always always like you shouldn't hang out with no one and I could plug you in on something right that's just that's that's the best life in life in the game and like the whole hype is they're all gonna tell you they're gonna plug you in and the best part is like you're saying like you're being the understanding was someone mean like my dad told me the worst thing you could do is call a liar a liar and I was like what she means like that's too much work for the rest of his life he's gonna be lying you trying to act like you telling the truth and you're gonna it's gonna kill you because cuz you don't brought it to his attention now he's really gonna put 210 yeah instead of just knowing this [ __ ] lying yeah and don't call him out on it now he know you know he lying cuz you was with him when I tell the story you just look at him like you you ain't vouching for me just looking like never like he was there's like I don't remember how that went down like on some players [ __ ] he's like Dan's lying off forgot so I forgot these was there anything now smoking like can't wait to tell the truth one time like the [ __ ] that that get caught stealing can't wait to pull the lick off for everyone like just understand you you gotta let people do they biggest move for you right and it's times like crackheads could do some amazing [ __ ] I just hang gonna trust on my house with my kids but but they painted my car did upholstery put the beat in all that [ __ ] beating you know nice to work on it like for real like my old school I'm saying like you know I could trust them with that yeah and you got to understand you know a lot of people use people for talents they don't have right so you know what I want to get up I was just gonna bring that up and I'm glad you said that I think one of the biggest mistakes that people make just in life he's like okay I my heart it's my [ __ ] because I love him because he make beats but he might not even be the type of my father to get the beats from because the beats just don't fit higher [ __ ] just because they do [ __ ] but the chemistry ain't there's something that people making mistake yes and that's another reason why there ain't a lot of classics it was impossible to record album Leslie was in a room together before so that would say that when we're done that's another reason why there's no more classic like you say Oh gets back in the day if he was on a song you had to be in the room with me yeah every [ __ ] on a pock album was in the room with him yes that creates a different environment every rock album the whole band was in the [ __ ] studio doing it so in turn it's like plane it's it's like watching comedy by yourself it could be funny as [ __ ] and watching it with your friends it's true you're too different you're you're enjoying it two different ways you ride yourself you're not laughing as hard as loud with your friends it kid if it brings it and that that's so that's the part like [ __ ] don't [ __ ] with people like chemistry is such a big part even people in your company this [ __ ] might be the best salesman in the world but that don't mean that you want to hang out with him like like real like corporations different departments don't hang out with each other rights but this music Minister entertainment if you're independent a lot of people have they friends that they like is there working for free so understand how a lot of these companies don't make it because a lot of friends are great friends but they're not great workers mm-hmm right they they're like Dennis in it for the bottles ain't in it to [ __ ] go walk get the money to buy the bottle go walking by the bottle bring it back go get the ice all [ __ ] forgot to cool go back it they're like I'm going back that store one more time but yeah you know I mean how many people that we don't took on the road that we had to say home on a ground ground did I said greyhound yeah Graham yeah yeah we fly somewhere and oh what oh [ __ ] you go back to the hotel you're not coming to the show one and your ticket will be up there at the time dog what is the other thing somebody got kicked off tour for it you don't have to say no names I mean the illest name is time thinking we're not leaving here thinking we could wait this bus could sit here or these cars could sit here and wait for you when we got to be in another city ten hours away like whatever it be it's always not not respecting everyone else's turn whether it's my time or the whole groups time or whoever you know I mean the only person that's allowed that is the person the reason we're there on tour mmm if you're not the reason the reason I don't you [ __ ] how big you are if you're not the biggest the one that they got if you're not that guy and you know we're just having you on it yeah you better be punctual you better be acting like an intern out here cuz we have hellish if we just go to the different city and do the show and leave we didn't accomplish too much but if we go there and then we have plans [ __ ] that's what we used to do is plans like okay we're going to the mall from this time this time we start on this side we walking all the way through we talking to people saying what's up it was a movie we pull up 7/8 Mercedes is pulling up like movies people like damn ain't moving like that's just damn be way [ __ ] with that people don't like people don't like they friends nowadays cuz ain't got no friends so that should be ala phony you know I mean if he hell of life he hello phony bro people hate they [ __ ] life and can't wait to tell you why you should hate yours or or if you got some magic like me they want to tell me all the time how how I should be using my magic that's crazy I mean you've been wasting your magic but all that you should be doing this like ok I never you only heard me once on his interview tell so I don't like them doing that but I want everyone to do whatever the [ __ ] they want to do if you can find a way to eat off that that's even better yeah you know I mean I just don't [ __ ] with it there's certain people certain certain personalities I don't [ __ ] with you a pedophile some weirdo like that I don't [ __ ] with it you know I mean if you think you're fresh and then you want to tell I don't [ __ ] with you so those are only two people on the planet I really don't [ __ ] with I got some murderers that I'm like that would kill for me and at the end of day it's like yo like I know some liars that wouldn't lie to me hmm you know I'm saying so like like I judge a lot of people on how they treat the world that matters and how they treat me speaking of personalities and [ __ ] like that when you think about three artists coming out the Bay Area or Northern California what three personalities stuck out to you the most what do you mean in history really like this for it like Pete will you be like man that [ __ ] that's a unique [ __ ] Paris pairs okay Mac Dre Mac Dre keep the snake cheek the [ __ ] sneak take the snake bro keep the sneak got the most fans that don't know the words to his songs no on the planet notes on the [ __ ] planet no [ __ ] and and the people and then we nowadays online he's like you go to genius and these are plays what are the lyrics and they they don't we got the lyrics that's the funniest [ __ ] in the world when you know the lyrics and then that's like people are trying to like first off shout out the sneak your birthday just passed about a week and a half or some [ __ ] like that ago hyung come home to man [ __ ] crazy thank God so well his album sneaker cider was one of my favorite albums that come out to bake and he got a song called kukuku that he did over the pink ternoon okay no no dinner I love that song you know in our louder sound exists when you hear my earphones isn't 99 expeditions with the TV's enough everybody wanted to be on your team when you're winning a some [ __ ] like that it made a lot much more come when I heard the G shout out to the sneak that [ __ ] Viet mumble rap I mean buddy he was one of the first people to say my rap and for everyone yeah yeah my neighborhood understand me yeah it's my slang like why can't I rap in my language yeah I think it's like and that's why I never won most unique and stand out like bro like if you're not from the one at the hunt it's like you better at least me from East Oakland the carefully understand Sonam slang words and things like that and just and and saying no this is what I do us we do this and and a lot of people forget how big the City of Oakland is and the influence they have on the world and they can they overlook it we became big because we cared about Oakland yeah we cared about Oakland because we know everyone from Oakland got family in other parts of this world and they they all called it Oakland the Oakland cousins to be the Hornet or myopenmath can't wait go see my cousin hold on man we got a ball out of Oakland there's my hold on make home right now hello hey subscribe man hold on man just hold on man Joseph on the phone shut up man Joseph yeah these punk-ass Fresno [ __ ] buddy why you wanna stop so close to rose I mean I'm I'm not just anywhere it's like just you know friendship and family live to talk [ __ ] right on my favorite cities yeah we we made more money in Fresno in almost any city on the planet yeah I'll say that up right now Fresno where they never says no like Fresno and that's that's what tec-9 and Audrey Nikitina taught us is like a lot of people don't [ __ ] with these little cities no one [ __ ] with them and then we could afford to start a one and drive to the next city yeah right there and you know and state these little dirtbag hotels like we start a dirtbag ass [ __ ] dirt bagging mmm but what we knew is we look like stars when we show up yeah and and we knew that then daint oh they ain't from around here and then the brave one is gonna be the loudest mouth do like who y'all brought what's going on God knew that was you dawg and this is before cell phones and Paige like just understand how that's what how hard it was like and any kid I got any type of buzz or a little bit in you and you do what I'm telling you right now she'll be the biggest [ __ ] moving mm ever you'll be the new person that they own ain't own someone from Oakland just like Jase Thailand you know filthy rich like that's like the newer generation at that or all black I like all blood you know I like them too but but I'm not talking about dope on time I how Oakland like that's there's like yeah and a lot of people skipped a city and tell my my city haters are they was why if your city don't like you know am I supposed to [ __ ] like you wrote as crazy to me like yo people you hang out don't like you I'm cool I don't know nothing about you really I don't and to me that that's a big marker for me like skid one of the things when when ice to [ __ ] with artists I'll be like whatever where you live it don't like yeah I'll meet you at the restaurant like nah brought me soon you're good what's the hood North open yeah I'm sliding up well 50 for weight tomorrow bus ride okay I'll bone up I'll hold on what you mean oh I got it I got it my grandma I'm like these so do you live in do you live in or don't run or not you know me like what is saying for show cuz what's big to me if your neighborhood loved you that's how I tell me some bros to people that hang out they live around you don't like you that's such a big thing to me I do not want that uphill battle yeah that's it and you know and that's a lot of people take that for granted act like oh I don't need them yeah you do otherwise although you might get lucky there's a lot of people that play the lottery how many win not even one person every week so like just understand that everyone play it though so if you want to be one of those cool ain't nothing wrong with that you have a shot at that but if you do what I'm telling you about you see used to sustaining a lifestyle that's gonna only grow you know it's crazy because to add on to that [ __ ] we were talking about people that was like entrepreneurs and [ __ ] like that that was important JT the Bigga finger what he did would that get low records that she was big essentially he was damn near like I'm some masterpiece she kinda a lot of people don't know that JT and Master P got to deal the same day the priority deal they both got the same day really and there's a reason why Master P did what he did and JT credible business mind lately he's been kind of off his rocker but he's done some amazing [ __ ] like his mind and the way he puts plays together he's he's amazing at that you know obviously how he sign game like all the others here you all this [ __ ] is like he see [ __ ] early put up the whole projects together get to stood like he's very [ __ ] smart at that at that [ __ ] you know I mean and a lot of lot of people don't don't give him credit on that but JT is a beast when it come to that yeah defconn definitely I remember when uh the game out the documentary was gonna come out not did he release hold on a moment I'm gonna get to that what's crazy so let me get back to so JT super hustler dude we from the Bay Area he's already put out independent album master P from down south here in Richmond this is first album he's gonna put out he'd get his deal his real objects like he didn't put out in depending on he put albums out he's going around to the stores he was the first one to understand the story game the SoundScan game right so when they got their deals JT went out and he sold his own record he went pressed records that he Priority Records press them itself and went insult to records to the record stores before the priority dudes went to go sell the record so he got in some beef with the label he got a chance to still do a record or two but they were like that's why people don't [ __ ] with the bay like we're so independent minded and crazy with it but it's that still funded everything that right that little mix-up funded everything right so the game thing the game thing he he find a game you let him sleep on it on the couch he will he's living in Hayward on shanties couch shanté live in Hayward right right the time off Jackson games staying over there JT over there they getting some Shanthi teaching teaching game how to rap game wasn't rapping JT's like bro you taught bird people I like you bro you learn a rap JT's to help write rap Sean T helping write rap stay in the room write and rap do JT have him signed a little napkin little thing pump pump doing no problem then all the sudden game get the deal so game go to LA back to where he's from right to go [ __ ] with his brother and some other [ __ ] he end up getting a deal with dr. Dre right getting a deal and Dre about to put out the record and I was sitting like JT like damn dawg at the time I'm working a showcase magazine with shout out Frank Herrera you know I mean it's the CEO co-founder that I've I was a headed over there I'm working there jjt come through like G you see that gang [ __ ] prompt I'm on my way to go meet with Dre I go why he goes yeah Brahma sell him to [ __ ] almost sell him selling my contract for 100 bands I said why'd you bout to come up he was hella juice right he went down to LA he come back bout fo days later and he's like Chi that [ __ ] do you wanna buy town bro I'm like no way he's like man that's just suck and he leave two days later he come back and he like gee I got the illest idea I'm like what he said i'ma sit back and let Dre do all this [ __ ] promotion and then I'm putting my game out one week before I thought what you said yeah did you use that money as Sean's gonna pump I said oh [ __ ] so the game album come out JT sell like 200,000 yeah and then now now that happened and now dry now game ii I'm about to come out you do it again same same album different color covered he do it again another one hundred eighty thousand records insane not so but you know so that's like that's great we got some incredible thinkers out here right because we like we wear especially when it comes to musically right so the reason is we don't have we never had a big outlet our ever right ever ever ever Atlanta's had one Memphis's have one tennessee's how in Nashville LA New York Miami we've never in our life ever had any record labels with any statute coming out the Bay Area so like like there's no Universal Records none of that [ __ ] over here evarin so we we actually figured like we started learning our own [ __ ] and that in turn made us think that I understand this and that's why a lot of people didn't take deals that had deals cuz they didn't understand it and a lot of people like well if I did that I would have to give my publishing I'm like well you didn't you didn't do no records so what does it matter you didn't do no record since then and I get it my life is you know you got a Spike Lee your way out the deal you know I mean you got to find a way on the set and find a way would be here replaceable and then not as negotiations that's like and that's all there's a lot of people to say I'd rather make 100 percent of pie and my daddy taught me Hurley is the Divis between a great a grape and the elephant G to 100% is great or you want 10% of elephant you know what I'm saying I was like oh [ __ ] and and you you have to be smart enough as an entrepreneur a music guy to understand the value of everything that's going on right conversation rules the nation you can't fall in love with someone's pitch or the rhythm of speak on what they say can't happen because anything could happen yeah you know I mean the end of the day is is that person willing to do that for you yeah right and that's that's that's a lot of people mix up like oh like oh I want to be on Empire Records field Oh but where is their attention gonna be you know I mean like yo if I'm if I'm not the number five top ten artists on the label label I'm gonna slip through the cracks unless I create my own buzz yeah so understanding that the value brain to something and what they could actually do for you so what is your advice that you got for a young upcoming artist just like just do your own thing get your numbers up and let the [ __ ] come look for you if you want that so I just know that before I took a girl to the prom I wanted every girl to like me at school okay so imagine how much you worth if you're becoming who you are and there's a bidding war out there or [ __ ] you go to one label and you talk about I went there now another labels like ahold I want to [ __ ] with that now you got all these people one-to-one to [ __ ] be a part of that and now you can either do that or now you could do your own thing and now people are looking at you different right so just know the work involved of being independent - right saying that's the best way to go but you can't do that by yourself and be the star and everything it's impossible to do it all right you know I mean you can do it independently but to actually get some growth where you can feed your family and like leave legacy type [ __ ] dislike you need at least three three to five people around you constantly going after [ __ ] you need like four gary archers any song that knows all all he knows is college radio all this person knows all he knows is all the biggest Spotify who owns the biggest Spotify channels and he knows them by name and it can start with I know no one has Spotify and this is what people [ __ ] don't understand these phones you can find anything down on the planet but they don't want to take the time like I said earlier they don't want to build the boat they just want to ride on it fourth of July's I like Brom you skiing this weekend but when I was building a boat in the driveway he was laughing at me and that's what people do they laugh with people's dreams and then when someone else tells them about it always big now they're gonna tell you I always knew and you got to know the difference right and that's all that's why people say I wish I got a real serious chick before I became famous it's hard to tell the difference and know that there's a lot of great actors out there and they could play the role forever forever until they have to take the stand like Takashi like it's real easy to be a tough guy in the movie right that's all I'm saying where I'm from like there was a new kid in school that wanted to fight the toughest guy I didn't know who he was yet like my name is Mike who's the toughest guy up here I'm whooping his ass today cuz he he walk around wannabe Tokina to school and if you and those are the people I align myself with not people don't want to kick people's asses but just want to be the greatest and they're willing to debate for it to learn to lose for it they're willing to be embarrassed for it you know I mean that's all willing to strike out the hit and if you ain't willing to do that to me it's to me it's it could lock into something but not serious yeah cuz you'll never know how how you even did it yeah that's the same thing my professor was talking about he said some along the lines that the best success comes from people that fail and do the wrong thing because if you do the wrong thing you could at least study what you what you didn't do to get right because on the test you could do the wrong thing and get that right but you could on a multiple choice you could mark something and get it right but you won't even know how you got the [ __ ] answer absolutely and you know that's that's why there's a whole generation of mothers that did their kids homework and what and make dumb is [ __ ] right now the kids is dumb as [ __ ] cuz they mom were to make sure that nowadays even like not black my little nieces friends I was over there in the momma's I was like what's she doing they they don't want to be up at parent-teacher night be embarrassed of a dumb ass kid back in the day I pears and give a [ __ ] about when he going for that [ __ ] school got me [ __ ] up yeah now it's like a social event oh my kids are smart is and oh so instead of letting that kid become the [ __ ] smartest thing [ __ ] cheating the game you know I mean like you see they see these rich people about to go to jail for [ __ ] sneaking over to SAT test or acting like they're professional rower like this whole world is manipulation yeah and I just know if you could find a way to get through it without manipulating you live a life like successful mean zone in your seconds it's not millions and millions and millions of dollars it's deciding what you do it every minute of the day do anything that you could create that you know I mean it's okay to have a job but like doing your job so then when you're your job you don't dread going back to your job gosh you don't got to love you everything you do but you got to respect everything in your life put it in some sort of order if you want to be successful because if you don't know where you're going you'll never get there if you aim for nothing you'll hit it every time yeah and these are things people don't understand they're just gonna wish they'd sell somewhere wish sandwich and just talk about oh if we did it's like the lottery wrote if you would say oh man if I waiting for my okay let me look Oh y'all body's car or when I get big oh you know I'm dope and that's that's the game now yeah and someone else stick yeah that's all I'm saying and I'm just saying like that I'm man I treated just like just like a farmer if I make sandwiches yeah I'll be the best [ __ ] sandwich maker at least at my work and then while I'm there I'm looking around this find away one day I get a sandwich shop if I really like making sandwiches like you should never be no we're not trying to learn everyone's job at the [ __ ] spot like a lot of people hate mondays bro like they're like monday my favorite [ __ ] day yeah my favorite [ __ ] day cuz the whole world ain't tired everyone yet yeah my whole life's depending on other people and these other people are caught up in this whirlwind and that's why as a artist this really Danis it's easy to intercept that people hate day life they going through life what they head down yeah it's okay to tap someone on the shoulder and like oh [ __ ] what's the old man give someone a little love a little juice and watch what it do man yeah you could plug extension cords all the way across the country man you'd be gonna walk around with your extension cord and not plugged in it's not gonna work dude they're the hottest out that's funny though because nowadays you know I'm saying like the game like the rap game do they frown down I don't like people that say hello to people and [ __ ] like that or where's the tough guys central they just don't know so it's what they see in movies is it's the tough guy don't have to talk okay I don't have to talk these phones made it where I don't have to have a conversation no more you know I could sit back and think about it I could type couple words I can race it retype it to all this little getting prepared for the conversation instead of having a conversation so now people aren't gonna get they self accidentally into a conversation if like they're not gonna lead the conversation people will say hello back it's all on energy I'm sure you get a lot of whole huh a lot of hellos back cuz your energy mmm your energy breezy and like I said they hate they [ __ ] lights or like what the [ __ ] you so I what the what's that no okay and I gonna break at the low K yeah and and that's how I became Gary Archer on top of this music [ __ ] I run around on me normalize people at gas stations yeah you know I mean I'm pumping gas tape um guys I turn around like this like this D oh that's crazy talk about you and my partner mark dude what's your name you're like L DS on my okay I said you got an Instagram now imma follow you and I said Gary Archer Oakland I turn around get in the car hmm I'll say nothing and now now these people hunt me down like bro you're [ __ ] dude I've seen no Instagram by that you doe oh man hold on me my friends that's real and the whole hype is like you gotta you gotta give people some show-and-tell money if you're an artist if you're a business I don't care what what you do if there's no reason to talk about it you're not gonna be successful and just people forget that all the time yeah they don't have a show and they'll be doing a raps are singing it like no hold on man y'all hell a week out there I'm like man is never the audience fault that they not entertain you know I mean and they laughing at your jokes it's never their fault and that's all I'm trying to tell people bro if you that great what the foot maybe people don't understand it yes so you got to be able to fight through that [ __ ] yeah there's no reason to pay attention yet I didn't come to see your weak ass I couldn't see the person after you you just happen to be on the stage why should I pay attention cuz you want me to and people feel like oh they supposed to and that's the problem people have a big show they don't want to be out in the crowd they want to be backstage dudes the first time you backstage okay I get it come on imagine being up front before you go on talking to people just mean people like this crazy and act like you kind of jazzed up like I'm performers and I just see the crazy you're gonna be here okay boom boom Aldys I'll be on the later Oh for real yet and then let everyone meet about 30 people if then let them saucy walk backstage now like oh he really is backstage yeah build your story be a movie like he's like now you go on in and then come back out and now they got full five friends with them like photos doodahs we just told you I've met cuz you want stage you're like nah that's to do you gotta get if you ain't giving people that no matter what you do you can sell cars if people went home on how good it is to buy a car from you bro you're not gonna sell to me course tell me like that [ __ ] just know that anyone could sell what someone wants that's right can you tell me what I don't want and I didn't realize I wanted it yeah don't sell itself exactly so music ain't no one woke up today saying I hope I knew I hope I hear a brand new song today I hope I hear my new favorite song today I'm tired of my old favourite song ain't no one saying that [ __ ] so nowadays you think the music is so about a month [ __ ] I though like people gotta Ahmet like how much more is what the visual is then what it sound like is the same like if I look on TV and I see the video that's just so captivating as a music matter it helps me like the music for sure and that's why I preach goes on when you show them your movie that's like a music video no one had music videos back today so there was no way of seeing you perform ok this what I want to know it's three [ __ ] things going on is the video the lyrics and the beat what are the two most important beat in the video when it comes to public public initially liking you niche fanbase then I must say it's it's the lyrics and the video mmm but to get that person that wasn't gonna listen to your song listen to your song it's gonna have to be the video on the beat because of what you saying don't matter yet there's a lot of people got understand that people fall in love like with songs but they fall in love with a part of a song first oh there's my favorite part right here and a lot of people don't make songs thinking of that I got to create a couple favorite parts in here for people right and and I get it then you're not I'm just I just saying there's a writing process of fries there's a process of understand why we're recording this record and you have to find a way to get that across not just because it rhymes not just because it came out your mouth it's got to feel authentic you know I'm saying it's okay to be messed up and I just think people under think or over think what's going on so what do you think it has always been like that or did you never come like that never at first it was definitely lyrics and B because there was no videos here right and it wasn't like I could watch videos on my house there was no videos until yelling TV raps uh-huh and the box came out right that's that's why the box was so [ __ ] big right cuz I got to see the songs I already knew cuz if I never heard of you I'm not paying the box to play your video that's right hear me so like back then if now people to understand YouTube is the second biggest search engine on the planet what's the first Google that's so Google first and then YouTube is the second most used search engine on the planet so I just understand that a lot of people then people that are serious about their music are people that got a couple of dollars they're not going to YouTube that often no more now they're just on their Spotify with the favorite [ __ ] and showing up to consciousness [ __ ] like that but if you're trying to new audiences and grab this core I'm going to say 8 to 25 YouTube's a giant deal a giant deal for you to break in right so just understand no matter how old you are like it just because niche people watch YouTube too so if you're a niche artist or do something like those you have that group of people but just to normal just rapper do from Oakland it's rough it's rough but definitely better than being from another city no one heard of good so when you're on YouTube people don't use the description enough don't realize the whole world's looking at this you never get it you don't get a chance to introduce your song you don't get a chance to to say you know a lot of [ __ ] so you want to be authentic you wanna make sure you should sound good ok because you don't get a chance to introduce and be like oh this my recorder my homie house and my friend mixed it check it out my new single like that can't be your new single if that's the case that's all I'm saying like people people under SP 'pls sell it like weak dope back in the day weak dope David like brothers the best dope you ever had like tricking people the trick just like when when when CDs before it turned in p3s there was a hustle I'm out there selling my CD which heard it for our people that really was dope trying to get hurt because it turned to ask the question that no one wants to answer again hey you like music kind of [ __ ] stupid question is that of course I do art cut check it out check so and they're like selling blank CDs almost like I'm like I can sell a blank CD to someone and I think that's that that [ __ ] is crazy right there yeah so I was gonna ask you this last question before we wrap it up when we were setting up the game in JT the Bigga figga right didn't the game kind of benefit though - when JT dropped out because it was like he had like more artists I mean more albums on his bill no it it it would matter now because I could sit in my bedroom like quad hi just said search quad hi on Spotify and everything I have comes up Gods back then it wasn't also you know I mean it's like it didn't help him any that's all I'm saying and just know that a lot of people that pop that album thought it was the dr. Dre album they was insane can I get to talk to him they they walk in a couple days early and black and you got the new game yet yep it's right there it's right there that's that JT benefited off that judge you you know I'm saying but later Oh nail now I don't even know if he owned I think Jack T price to own it Giroux like JT a beast yeah J and JT's not a snake he just knows no one reads the paperwork yeah you know I mean like he's running around with selling snoop verses for 10 bands and people are like and Excel like 30 of them snoop verse does he sell 30 of them and then people start putting records out there like hitting on my bro so much so got my [ __ ] snowbirds why would you do that he's like open up your contract dawg what does it say non-exclusive what is non-exclusive mean dude that means anyone like stop it dude you think you get a snoopers for [ __ ] $10,000 row it's [ __ ] area snoops like a hundred thousand dollars and that's a so people associate it out with [ __ ] and basically knows like gaming gaming gave me to somewhere to stay game was like like I don't know JT's like big red from five Harvey's okay this a question I definitely want to ask you before we wrap this everybody helped a lot of people in the process so manager when you think of managers being hardcore on that side of the fence I Turner Joe Jackson Suge Knight Rankin Joe Jackson's the artist Joe Jackson's the heart is why would you say that cuz he was beating his kids into stardom Ike was pimping so so he did his pepper style on it you know I mean and Suge really didn't have to beat knowing it shook was shook and he had a gang around him that trying to took care of a lot of [ __ ] but Joe Joe wasn't slept lived with these kids and saying everyone's getting up practicing until 3:00 in the morning get up go to school I don't give a [ __ ] would you say that he was still a good incredible dad I'm saying incredible dad like I used to get beat too but I deserve most of them some was outsider ordinary but but now that I'm older I'm mad about [ __ ] I shouldn't be mad about sometimes so I get it my dad was on cocaine and [ __ ] like [ __ ] I forgot I beat more right like I probably made him Helen nervous I got hella energy right he's like this buff little slow down right now yeah and I'm just so like that's that's that's much week for sure so now that we out of this muhfucka G won't you tell them to get that gauge or spit that feel real quick yeah you know she boy Gary Archer man make sure you download the app gauge arap GA ug arts in both app stores you know and make a profile for now if you want to gauge some music go ahead you want to put your music up go ahead but just know in the next month or so you'll start to being able to gauge your favorite businesses from restaurants to cannabis to the strains to all any anything you think about is about to move the movies about to start there's been hella pre-production on these [ __ ] the IP is so so Maney right now and I'm just letting you know that we from here we from the ground up the ground up so when you see see the [ __ ] we're about to do the Steve Jobs [ __ ] are we about to do this Mark Zuckerberg er [ __ ] just know it's people from your neighborhood that's doing it no Harvard graduates we really doing it and I need y'all y'all believe it it costs you nothing to believe it I'm saying I know fear fear and faith both require the same same attribute you got to believe in something pick what you do have some faith in something at least at least I'm not gonna let it fail in their face you have a chance to believe in this your whole life like Santa Claus you own your own you're not gonna believe it when you don't believe in you tell someone guess what the moment you say you don't believe in Santa Claus your Christmases suck that's right Hindi shadow hutch you want to give this [ __ ] yeah men shout out shout out faint metallic shout out ldz you know man shout out everyone you know creating a platform for people to get this knowledge off shout out you know I mean mr. fab Mac Dre Mac Wanda Johnny Cash pretty black like the mob Jack a hustler like my whole family DeRay my crazy wife to the Sharpshooter she shoots rappers but they live forever you know I mean just just some alas [ __ ] respect the shooter follow her on Instagram I saw deer a you know I mean like like we we fixtures from this neighborhood if you need anything I could help I'm like I said I'm here for y'all behind let no one waste my time especially is no [ __ ] you got a dream man they call me the you know the hope killer in Oakland man well you know what that's my [ __ ] co-host cuz the [ __ ] definitely had all bunch to say it I'll [ __ ] wit emo net G man I appreciate it a real man shout-out Steve man Steve put this together city man you know I'm sayin he spends his days flash gang you know what I'm saying but you know what I'm saying I'm L DS also known party boy Lawrence for another episode I need to know come on you know and I I need to know what really makes you go I need to know what really makes you go I was so happy when I met you on a fluke