Lecture Notes: Switching from Hospitality to Marketing

Introduction

• Speaker: Govan
• Background: Hospitality and Hotels
• Core Skills: Hospitality and Sales
• Objective: Transition into Marketing

Initial Fascination with Marketing

• Interest sparked by observing Marketing teams
  • PRs
  • Digital platforms
  • Campaign operations

Research and Decision

• Googled marketing courses
• Came across two good companies
• Chose Craft Shala because of its catchy name
• Initial hesitation due to course fee
  • Payment plan: Pay after getting a job offer

Craft Shala Experience

• Smooth Process
• Preparation for future challenges
  • Marketing terms: CPA, CTR
  • Platform training: Facebook Ads, Google Ads
• Hands-on experience with live projects
  • Ideas and problem-solving
  • Budgeting and Marketing planning
• Feedback from industry experts
  • Learn from real industry experiences
  • Reflect and improve based on feedback

Transition and Success

• Training led to job opportunities
  • From hospitality background to renowned companies
  • Example: Got into Publishers, a global marketing giant
• Positive reflection from peers

Ongoing Application

• Continuous learning and applying in work
• Human skills training provided
  • Stress management
  • Work-life balance

Conclusion

• Transformative journey
• Pride in decision to transition to Craft Shala and marketing