The meeting covered social media strategies and lead generation for real estate agents, focusing on optimizing profiles and using the Bull Trail platform's marketing features.
Zeki led the call, demonstrating platform features such as the Design Center, automated social posting, and Instagram profile optimization.
Key tactics for improving social media engagement and reach, including collaborative posts and effective use of Instagram bios, links, and highlights, were discussed.
The next session is scheduled for the 25th and will cover smart campaigns and automation.
Action Items
By end of day tomorrow – Matt: Upload the meeting recording to the cloud for attendees to review.
Before next meeting – Attendees: Review recording and implement suggested changes to their social media profiles and Bull Trail setup as needed.
Before 25th (next session) – Zeki: Prepare smart campaign materials for the upcoming call.
Ongoing – Zeki: Remain available for individual support; share booking portal and QR code for discounted shoots with code AGILE10.
Bull Trail Platform Features & Setup
Attendees were guided through using the Design Center for automated, customizable social media templates for listings, holidays, and events.
Demonstrated how to connect social media accounts to Bull Trail for automated posting, with options to select content categories (real estate, home improvement, food, etc.) and holidays.
Explained the process to create, edit, and share posts directly from Bull Trail, including adding QR codes for printed media.
Automation can post up to four times a week on selected platforms, helping agents maintain a consistent presence with minimal effort.
Instagram Optimization & Lead Generation
Advice given on structuring Instagram names and bios for searchability, emphasizing keywords like "Realtor" or "Real Estate Agent" specific to target locations.
Recommended concise, descriptive bios with clear calls-to-action and easy-to-use links (preferably Linktree or direct landing/lead capture pages).
Discussed integrating landing pages with CRM and calendar booking tools (such as Calendly) via smart campaigns for more qualified lead capture.
Highlighted the importance of pinning top-performing or introductory posts, using Instagram Stories highlights for testimonials, FAQs, and personal info, though this is less critical for conversion.
Emphasized the effectiveness of video content and collaborative posts for reach and engagement. Collaborative posts with other agents or local businesses can significantly increase visibility.
Q&A and Additional Tips
Clarified that there is no significant difference in search results between using "Realtor" or "Real Estate Agent" in Instagram names; testing both is suggested as space permits.
Explained practical steps for setting up automated booking via landing page + smart campaign + Calendly integration.
Noted the value of staying active on Instagram DMs, as many leads may reach out via messages instead of booking calls.
Next session on the 25th will cover deeper automation with smart campaigns.
Decisions
Next session scheduled for the 25th to cover smart campaigns — Scheduled to address automation and advanced marketing workflows in response to agent interest and recurring questions.
Open Questions / Follow-Ups
None flagged; all attendee questions were addressed during the session. Attendees are encouraged to reach out to Zeki for 1:1 assistance as needed.