High Ticket Sales Strategies by Ben Moot

Jul 6, 2024

High Ticket Sales Strategies by Ben Moot

Introduction

  • Speaker: Ben Moot, a funnel hacker.
  • Discusses strategies for high ticket selling using an example from Alex Hormozi’s Gym Launch business.
  • Goal: Show how to structure and scale a high ticket funnel effectively.

Problem Statement

  • Ad spend is too expensive and not sustainable.
  • Leads and sales costs are high, making it difficult to break even or profit.
  • Acquisition problem: Cannot spend more than $10-$15 per lead.

Alex Hormozi’s Gym Launch Success

  • Built an eight-figure business in 10 months.
  • Monthly revenue growth:
    • $200K in the first month
    • $1.5M by month 7
    • $2.2M by month 11.
  • Total revenue: Over $92M in 2.5 years.

High Ticket Funnel Structure

  1. Opt-in Page: Optional advertisement.
  2. Application Page: Testimonials and a form to schedule a call.
  3. Scheduling Page: Schedule the call and get added to a Facebook group.

Key Funnel Elements

  • Opt-in page: Sometimes advertised, sometimes not.
  • Application page with a form asking detailed questions to qualify leads.
  • Scheduling page to book calls and funnel people into a Facebook community.

Effective Ad Examples

  • Use of video ads to decrease cost per lead.
  • Examples:
    • 171 signups at $500 each.
    • 191 signups in 19 days at $500 each.
  • Different ad formats: Video testimonials, case studies, and direct calls to action.

Application Page Breakdown

  • Simple design: White background, application form, testimonial from Russell Brunson.
  • Qualification questions (e.g., number of gym members, price per membership).
  • Multiple strategies to ensure leads are qualified.

Warm and Cold Funnel Versions

  • Warm leads: Direct simple funnel.
  • Cold leads: More detailed virtual sales room with tons of testimonials.
  • Maintain a consistent closing process for both.

Success Factors

  • Detailed testimonials in ads and on the funnel page, curated specifically.
  • High engagement: Facebook groups, regular communication, warm messaging.
  • Adjusting offers based on upfront ROI (30 to 1).

Agency Model Adaptations

  • Switched from retainer to per-lead payment model.
  • Example: $39.97 setup fee, then charged per lead.
  • Resulted in an 11 to 1 up-front ROI.

Sales Script - The C.L.O.S.E.R Model

  1. Clarify: Why they opted in.
  2. Label: The problem they are experiencing.
  3. Overview: Past attempts to solve it.
  4. Sell the Vacation: Focus on the end result, not the process.
  5. Explain Away Concerns: Address objections directly.
  6. Reinforce the Decision: Ensure confidence in the purchase to prevent refunds.

Final Takeaways

  • Invest in creating a high-quality product that guarantees results.
  • Thoroughly test and prove your offer before scaling to ensure reliability.
  • High ticket sales rely heavily on both the salespeople's conviction and the product quality.