Q4 Product Strategy Lecture Notes

Introduction

• Importance of having a winning product for Q4.
• Upcoming Black Friday sales make it crucial to have a successful product.
• Emphasis on using the speaker's "product research method" to find winning products.
• Guarantee of finding a winning product within 20 minutes using their methods.

Product Launch Strategy

• Do not launch a brand new store/product right before Black Friday.
• Have a validated product and proof of concept.
• Ensure consistent sales and an optimized target audience.
• Importance of optimized pixel for scaling on platforms like Facebook and TikTok.

Product Recommendations

1. 3-in-1 Lip Care Roller

   • Main function as a lip booster, addressing insecurities about lip size.
   • Available on CJ Dropshipping.
   • Pricing strategy: 3X margin, potentially $19.99 with shipping.
   • Suggestion for product bundling and upsells.
   • Poor competition websites present opportunity for improvement.

2. Dear Person Behind Me Hoodie

   • Wholesome product, potential for charity tie-in to increase conversions.
   • Pricing strategy: around $19.99 plus shipping.
   • Emphasis on better website and ads compared to competitors.
   • Recommended focus on TikTok ads.

3. 2-in-1 Hair Removal

   • Part of the large women's shaving niche.
   • Opportunity to capitalize on new product variants.
   • Strategy to sell in the U.S., Canada, and Europe.
   • Recommendation to create original content for ads.

4. Chain Leash for Pets

   • Unique product with a "wow" factor.
   • Potential seasonal product for Halloween.
   • Look for competitive pricing under $10.

5. Sculpting Niche Products

   • Products like sculpting thongs and bodysuits with consistent demand.
   • Take inspiration from successful brands like HeyShape.
   • Need for variety in product offerings to appear as a large brand.

6. Facial Hair Reveal Spray

   • Novel product showing invisible facial hair.
   • Suggested as an upsell with other shaving products.

7. Mouth Tape

   • Product believed to improve health by encouraging nasal breathing.
   • Exists primarily in organic market; potential for paid ads.

Additional Tools and Recommendations

• Viral Ecom Ads: Recommended for creating unique UGC content.
• CJ Dropshipping: Speaker's preferred supplier, offers discounts.
  • Faster shipping times and competitive pricing.

Conclusion

• Encourage starting a store immediately after the lecture.
• Offer for a free consultation call with the speaker for further guidance.
• Emphasis on personal involvement in sales calls with potential clients.