Cambie Festival of Sportsbook - Sports Betting Panel Discussion

Overview

Introduction by Tim Paul: Editor of Gambling Insider.
Panelists: Zeno Oscar (CEO of Bet Warrior), Paul Burns (CEO of Canadian Gaming Association), Christian Paul Satter (Director of Sports at Leo Vegas).
Key Topics: Sports betting in Canada, Latin America, and Europe.

Zeno Oscar: CEO of Bet Warrior
Launch Date: May 2019.
Markets: Focus on regulated markets in Argentina (Buenos Aires), also operates in Brazil, Chile, Peru, and Mexico.
Current Focus: Brazil, Argentina, leveraging the World Cup for acquisition and branding.

Paul Burns: CEO of the Canadian Gaming Association
Association Role: Represents operators, suppliers, payment providers, law firms, technology providers in Canada. 60 member companies.
History: Legal sports wagering for decades through sports lottery products. Emergence of the gray market for online gaming.
Regulation: June 2021 - Criminal Code amended to allow single-event sports wagering. Ontario has created a legal, regulated market.
Market Size: Estimated $5-6 billion in handle going offshore annually before the new regulation.
Current State: Ontario opened market on April 4 with 12-14 operators, expected to grow to over 40. Strong customer preference for existing brands like Leo Vegas, Unibet.
Challenges: Liquidity issues, user education for new sports bettors, ensuring competitive, consumer-friendly market.

Christian Paul Satter: Director of Sports at Leo Vegas
History: Casino brand launched 10 years ago, sportsbook added in 2016. Acquired brands like Bet UK, Royal Panda, and Expect.
Markets: Europe (Sweden, UK, Spain, Italy, Denmark, Germany), Ontario, other MGA markets.
Platform: Consolidation on the Cambi platform for efficiency and scalability.
Focus Areas: Creating sports-led brand Expect, personalized user experience, leveraging the World Cup for player acquisition.
Market Trends: Growing importance of player-focused markets like player props, personalized user experience, impact of tougher regulations on smaller operators.

Challenges and Opportunities:
- Transition from gray to regulated market.
- Restrictions on mass marketing of bonuses.
- Consumer protections and Responsible Gambling (RG) Standards.
- Competitive landscape with focus on product and customer service.

Latin America:
- Regulation as the biggest change, especially in Brazil.
- Education around sports betting for new users.
- Payments as a key issue.
Canada and Europe:
- Growing sophistication and diversity of market offerings.
- Emphasis on user experience and accessibility.
- Evolution rather than revolution in core sports betting product.
- Increasing focus on player props and quick, efficient user actions.
Industry Trends:
- Esports and player-focused betting markets like player props will grow.
- Tougher regulations may discourage new smaller operators.
- Growing need for seamless user experience in account management and transactions.

Paul Burns: Future hopes for broader regulation across Canada, increased market diversity, sophisticated offerings.
Zeno Oscar: Focus on user experience for new markets, especially Latin America.
Christian Paul Satter: Stable core offering with incremental improvements in user experience.

Enjoy the rest of the Cambie Festival of Sportsbook content.